hootsuite free courseware

HootSuite Free Courseware

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Adding Social Networks

Adding Tabs

Adding Streams

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Exploring HootSuite Organizations

New to HootSuite? Or new to social media in general? HootSuite Free Courseware is where you want to start! This course provides a basic overview of everything you need to know to maximize your use of HootSuite dashboard as a Free user.

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What You Will Learn

Exploring HootSuite Conversations

Publishing Messages

Engaging Your Audience

Attaching Photos and Documents

>OH[�PZ�[OL�KPɈLYLUJL�IL[^LLU�H�[HI�HUK�H�Z[YLHT&�>OH[�HYL�ZVTL�L_HTWSLZ�VM�Z[YLHTZ�`V\�JHU�ZL[�\W�MVY�Twitter, and for Facebook? See Adding Streams

HOOT 100 - Setting Up Your Dashboard0U�/VV[��`V\�^PSS�SLHYU�[OL�IHZPJZ�VM�ZL[[PUN�\W�`V\Y�/VV[:\P[L�KHZOIVHYK��MYVT�W\ISPZOPUN�`V\Y�ÄYZ[�TLZZHNL�to setting up and managing multiple social networks. This will provide you with everything you need to get started connecting and managing your social networks from one central place.


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Organizations have various teams structured below them in order to manage multiple members managing your ZVJPHS�TLKPH�LɈLJ[P]LS �̀�>OH[�HYL�ZVTL�L_HTWSLZ�VM�[LHTZ�`V\�JHU�JYLH[L�MVY�`V\Y�I\ZPULZZ&�:LL�,_WSVYPUN�HootSuite Organizations

Organizations are the highest level entity in HootSuite and contain all of the relevant social networks, teams, and team members. What are some examples of organizations that can be created? See�,_WSVYPUN�/VV[:\P[L Organizations


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Direct message is a feature used when you don’t want your conversations to be visible to the public. What are some examples of customer service situations where direct messages may be more suitable? See Starting to Engage Your Audience

With HootSuite, you can add photos or documents to your updates to illustrate your messages. What are some L_HTWSLZ�VM�KPɈLYLU[�[`WLZ�VM�ÄSLZ�`V\�JHU�H[[HJO�[V�`V\Y�TLZZHNLZ&�:LL Attaching Photos and Documents

Making your customers feel acknowledged and appreciated is one of the keys ways to engage customers and build your online brand. When your Twitter followers mention your brand, what are some tactics you can use to engage with them? See�,_WSVYPUN�/VV[:\P[L�6YNHUPaH[PVUZ�


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HootSuite’s mobile apps for iPhone, Android, and Blackberry help you spread messages, monitor conversations, and track results right from your handset. How can this be helpful if you tend to manage your social media on the go? See Introduction to HootSuite Mobile

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What You Will Learn

Monitoring and Managing Content on Your0RELOH�'DVKERDUG

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0M�`V\�OH]L�H�/VV[:\P[L�,U[LYWYPZL�HJJV\U[��`V\�JHU�HJ[P]H[L�[OL�ZLJ\YL�WYVÄSL�MLH[\YL�MVY�`V\Y�VɉJPHS�JVTWHU`�ZVJPHS�WYVÄSLZ��/V^�JHU�[OPZ�OLSW�`V\�WYV[LJ[�`V\Y�ZVJPHS�WYVÄSLZ�PM�`V\Y�JVTWHU`�H[[LUKZ�JVUMLYLUJLZ�HUK�tradeshows? See Introduction to HootSuite Mobile

HOOT 105 - Introduction to HootSuite MobileHootSuite Mobile App enables you to take social media with you on the go. Learn how to manage multiple social accounts, track engagement and keep up with conversations all from your iPhone, Blackberry or Android.


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When using the HootSuite dashboard from a mobile device, your existing tabs and streams are automatically imported to your device. Why may this be helpful for a community manager who juggles work between their laptop and smartphone? See Introduction to HootSuite Mobile

You can also auto-schedule your messages to publish at optimal times on the mobile dashboard. Why would this be useful if you tend to catch up on your Google Reader during your commute to work? See Introduction to HootSuite Mobile


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Monitoring Search Streams

Utilizing Twitter Lists

Setting Up Advanced Search Streams

Monitoring Advanced Streams

Creating Job Searches

Keyword streams allow you to track multiple terms in one stream without needing to know advanced Twitter search tactics. What are some examples of keyword streams you can set up to monitor mentions of your brand? See Monitoring Search Streams

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What You Will Learn

A great use of search streams is following hashtagged discussions to keep up to date with your company’s THYRL[PUN�PUP[PH[P]LZ��>OH[�HYL�ZVTL�KPɈLYLU[�[`WLZ�VM�THYRL[PUN�PUP[PH[P]LZ�`V\�JHU�ZL[�\W�OHZO[HN�Z[YLHTZ�MVY&�See Monitoring Search Streams

HOOT 110 - Introduction to Social Listening0U�[OPZ�PUZ[HSSTLU[�`V\�^PSS�SLHYU�[HJ[PJZ�[V�TVUP[VY�`V\Y�KHZOIVHYK�ZV�`V\�JHU�SPZ[LU�LɈLJ[P]LS`�HUK�ZPM[�[OYV\NO�[OL�UVPZL�[V�ÄUK�VUSPUL�JVU]LYZH[PVUZ�[OH[�HYL�YLSL]HU[�[V�`V\��


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;̂ P[[LY�SPZ[Z�HSSV^�`V\�[V�TVUP[VY�ZWLJPÄJ�HJJV\U[Z��Z\JO�HZ�PUÅ\LUJLYZ��QV\YUHSPZ[Z��J\Z[VTLYZ��VY�JV^VYRLYZ��PU�H�NYV\W��>OH[�HYL�ZVTL�NYV\WZ�VM�WLVWSL�[OH[�^V\SK�IL�ILULÄJPHS�MVY�`V\Y�I\ZPULZZ�[V�MVSSV^�PU�SPZ[Z&�:LL�Utilizing Twitter Lists

(K]HUJLK�Z[YLHTZ�MVY�;̂ P[[LY�Z\JO�HZ�º-H]VYP[LZ»�HUK�º:JOLK\SLK�;̂ LL[Z»�NV�IL`VUK�TVUP[VYPUN�Q\Z[�`V\Y�OVTL�feed and mentions. What do these monitor and how can they help you? See Monitoring Advanced Streams

(�WYP]H[L�SPZ[�PZ�H]HPSHISL�VUS`�[V�`V\��HUK�WLVWSL�`V\�HKK�[V�[OL�SPZ[�^VU»[�IL�UV[PÄLK��>OH[�HYL�ZVTL�L_HTWSLZ�of Twitter lists that may be better kept private? See Utilizing Twitter Lists


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>OH[�HYL�ZVTL�L_HTWSLZ�VM�HK]HUJLK�Z[YLHTZ�`V\�JHU�ZL[�\W�[V�TVUP[VY�JVU[LU[�MVY�3PURLK0U��.VVNSL�&�/V^�can they be useful? See Monitoring Advanced Streams

3PURLK0U�QVI�ZLHYJO�Z[YLHTZ�PZ�H�NYLH[�^H`�[V�H\[VTH[PJHSS`�TVUP[VY�MVY�QVIZ�^P[OV\[�OH]PUN�[V�SLH]L�`V\Y�KHZOIVHYK��>OH[�HYL�ZVTL�L_HTWSLZ�VM�KPɈLYLU[�QVI�ZLHYJO�Z[YLHTZ�`V\�JV\SK�ZL[�\W&�:LL Creating Job Searches

0U�HKKP[PVU�[V�º/VTL�-LLK»�HUK�º>HSS�7VZ[Z»��^OH[�V[OLY�Z[YLHTZ�JHU�`V\�HKK�PU�`V\Y�KHZOIVHYK�MVY�-HJLIVVR&�See Monitoring Advanced Streams


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Adding Apps from the App Directory

Using Plug-in Apps

Shortening Links

Scheduling Messages

Autoschedule

Using the Hootlet

HootSuite’s App Directory allows you monitor and manage your community beyond Facebook and Twitter by

incorporating additional popular networks. What are some examples of apps you can add and how can they

ILULÄ[�`V\&�:LL�Exploring HootSuite’s App Directory

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What You Will Learn

What are some apps in the directory that can help you enhance your business’ customer service across social

TLKPH&��:LL Exploring HootSuite’s App Directory

HOOT 120 - Introduction to EngagementIn this lesson you will learn how to engage with your community using helpful tools that allow you reach out to

other social channels and save time when publishing content.


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App Plugins allow you to quickly and easily send social media content from streams in HootSuite to external,

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Scheduling is an easy way for you to save time and optimize your content publishing. What are some situations

^OLYL�ZJOLK\SPUN�`V\Y�JVU[LU[�PU�HK]HUJL�JHU�OLSW�`V\Y�I\ZPULZZ& See Scheduling Messages

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Shortening Links


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Using HootSuite’s Hootlet, you can easily share content over your social networks without leaving the page

you’re on. How can this be helpful and what other feature of HootSuite can you use with it to optimize your

TLZZHNL�YLHJO&�:LL Using the Hootlet

How does the Autoscheduler work and how can it help you when sifting through content that you may want to

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Set up Conversations and add a team

Send a message to Conversations

Assign a message to a team member

Share a stream with a team member

Create a draft message and share with youryour team

HootSuite Conversations enables teams and organizations to collaborate in real time without leaving the

dashboard. How can you use Conversations when you want your internal community to amplify a marketing

release? See Exploring HootSuite Conversations

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What You Will Learn

With Conversations, you can communicate internally with your entire company, or just your team. What are

ZVTL�KPɈLYLU[�[LHTZ�[OH[�`V\�JHU�JYLH[L�MVY�`V\Y�JVTWHU`�PU�*VU]LYZH[PVUZ&�:LL Exploring HootSuite

Conversations

HOOT 130 - Introduction to Collaboration-YVT�JYLH[PUN�JVU[LU[�[V�TVUP[VYPUN�`V\Y�JVTT\UP[`�LɈLJ[P]LS �̀�`V\�^PSS�SLHYU�OV^�[V�Z[YLHTSPUL�`V\Y�ZVJPHS�TLKPH�LɈVY[Z�I`�\ZPUN�OLSWM\S�[VVSZ�[V�JVSSHIVYH[L�^P[O�`V\Y�[LHT�TLTILYZ��


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,ɈLJ[P]L�PU[LYUHS�JVTT\UPJH[PVU�JHU�IL�]LY`�PTWVY[HU[�^OLU�P[�JVTLZ�[V�J\Z[VTLY�ZLY]PJL��>OH[�HYL�ZVTL�customer service situations that you can use Conversations for? How can it help you? See Exploring HootSuite

Conversations

How can assigning messages to the appropriate department to help your teams streamline and manage their

communication? See Assigning Messages

When managing social communities, it’s important that each message is answered by the appropriate team

TLTILY��>OH[�HYL�ZVTL�KPɈLYLU[�[`WLZ�VM�TLZZHNLZ�[OH[�`V\�VM[LU�OH]L�[V�YLMLY�[V�V[OLY�[LHTZ�KLWHY[TLU[Z&�See Assigning Messages


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Responding to the same questions on social media repeatedly can be tedious and repetitive. How can the draft

feature help your team? See Creating Drafts

Sharing your streams with your team can be very helpful for managing communication with customers. What are

some customer service situations where sharing streams would be helpful with your team? See Sharing Team

Streams


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Create a custom report

Create a Twitter report

Create a Owly Analytics report

Add Facebook reporting modules to anexisting report

4LHZ\YPUN�`V\Y�ZVJPHS�TLKPH�YLZ\S[Z�PZ�RL`�[V�KLTVUZ[YH[PUN�[OL�]HS\L�VM�`V\Y�VUSPUL�LɈVY[Z��>OH[�RPUK�VM�TL[YPJZ�can you track to help illustrate engagement? See Creating Custom Reports

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What You Will Learn

If you were launching a live event for your company, what are some of the metrics that you may want to track in analytics for your Twitter and Facebook pre-campaign in the weeks leading up to the event? See Creating Custom Reports

HOOT 140 - Introduction to Analytics0U�[OPZ�SLZZVU�`V\�^PSS�SLHYU�OV^�[V�TLHZ\YL�`V\Y�ZVJPHS�TLKPH�LɈVY[Z�I`�I\PSKPUN�J\Z[VT�HUHS`[PJ�YLWVY[Z�[V�ZOV^�OV^�[OL�YLZ\S[Z�HYL�HɈLJ[PUN�`V\Y�IV[[VT�SPUL��


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6^S`�HUHS`[PJZ�[YHJRZ�[OL�L_WVZ\YL�VM�[OL�SPURZ�`V\�ZLUK�V\[��>OH[�TL[YPJZ�HYL�H]HPSHISL�[V�[YHJR�MVY�6^S`�analytics and how can they help you? See Ow.ly Analytics - Part 1

>OH[�HKKP[PVUHS�;̂ P[[LY�TL[YPJZ�JHU�`V\�[YHJR�PU�HUHS`[PJZ&�/V^�JHU�[OL`�OLSW�`V\�KL[LYTPUL�PM�`V\Y�;̂ P[[LY�content is resonating with your audience? See Social Network Analytics

If you were a global brand, what kind of questions could owly analytics help you answer about your audience in KPɈLYLU[�NLVNYHWOPJ�HYLHZ&�:LL Ow.ly Analytics - Part 1