honoring the experience in four acts - daniel noll and audrey scott
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Honoring the Experience in Four Acts - Daniel Noll and Audrey Scott with Uncornered MarketTRANSCRIPT
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Honoring the Experience in Four Acts
Daniel Noll and Audrey Scott
(aka, Uncornered Market or @umarket)
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#CLOSEYOUREYES
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Act 1: The What
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What if we seek perspective in the unlikeliest of places?
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Act 2: The How
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PASSION
VALUE
SKILLSFREEDOM PURPOSE
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Content and the Commoditization Challenge.
Differentiation Dilemma: How can I make my content stand out?
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How can we not just inspire, but motivate people to act?
The Power of Story.
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ThorstenHavener
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What if we say no to the short-term gain for the long-term interest?
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Act 3: The Who
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Tom & Jess
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Trevor
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What if integrity, business and quality are not at odds after all?
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Act 4: The Why
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Transformational power of travel for travelers…
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…and also for local people
and communities.
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Tourism Is the People’s Business
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1 Billion Travelers Each Year
Potential for harm?
Potential for good?
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“Hope is definitely not the same thing as optimism. It is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out.” -- Vaclav Havel
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Thank you!
Daniel Noll & Audrey ScottBlog: UncorneredMarket.comTwitter: @UmarketFacebook: Facebook.com/UncorneredMarketEmail: [email protected]