Winning the Platform Talent Wars

Peter C. Evans, PhDPrincipalInnovation and Enterprise Solutions

Sandbox ATL

February 28, 2017

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Shifting landscape

Time

The Invisible HandRise of enterprises,

specialization, double-entry

book-keeping; financial

accounting

17th-18th Century

The Digital HandLow cost computing, storage,

mobile, and rise of new platform

business models

Today

The Visible HandModern industrial multidivisional

enterprise; Trusts and Large public

corporations; Professional managers

19th- 20th Century

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Forces arising from the “Digital Hand”

Firm

Age of

Networks

Mesh networks

linking physical,

digital and

socialAge of

Data

Surge in availability data and tools that

can manage and analyze data

Age of

Platforms

New business models that leverage networks and

intelligence

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Rise of platform companies

Sources: Company websites and Thomson Reuters, 2017

200 countries

200 countries

200 countries 1.65 billion users each month

762 million users each month

58 countries 100 million members$8 billion

90 countries 443 million members$256 billion

$256 billion

$394 billion

$580 billion

190 countries$30 billion 2 million listings world-wide

2.2 billion users across platforms

Platform Market Cap Q1 2016 Operations Estimated user-base

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Global landscape—platform hubs

Source: P. Evans, Global Platform Survey Database, CGE, 2016.

Cities with 4 or more large platform companies

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How platforms create value

Platform

Innovation

Software

developers MatchingSupply +

Demand

Interaction

Ecosystem

Expanding value through matching, interaction and innovation

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Platform Author Network

Source: Peter Evans, Platform Literature Database, CGE, 2016,

with visualization enabled by the team at Quid.

Based on articles from 2000-2014. Authors are included if they

have six are more co-authors. Nodes sized by citation count.

Rochet, Jean-Charles

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Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

New rules for strategy

Ecosystem value

External interaction

Resource orchestration Focus on resource control

Focus on internal optimization

Focus on product value

Platform strategyConventional corporate strategy

Source: Marshall W. Van Alstyne, Geoffrey G. Parker and Sangeet Paul Choudary, “Pipelines, Platforms, and the New Rules of Strategy, Harvard Business Review,

April 2016.

Rise of platforms requires a shift in corporate strategy

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Developer adoption key to platform successPlatforms must attract developers or they will fail

Traditional platforms “Big Tech” platforms Industry platforms

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Citi Launches API Developer Portal to Enable Open Banking

Source: Citi Launches Global API Developer Portal to Enable Open Banking, Business Wire, November 10, 2016

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Motivations for choosing a platform

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Building networks … North America developer conferences

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Top North American developer conferences

San Francisco

Los Vegas

Source: Tech and Software Conference Guide, TechBeacon, 2016

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Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

How to attract developers globally?

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Over 21 million developers globally

12 million involved in mobile app development

5.4 million developing in a cloud environmentSource: Evans Data Corp. 2016

13

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Alternative approaches to attracting talent?

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Global platform survey publications

More on twitter @pevans_c

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Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

Peter C. Evans, PhD

PrincipalInnovation and Enterprise Solutions

KPMG LLP

pcevans@kpmg.com

Tel +1 404 222 3474

Cell +1 914 282 8034

© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S.

member firm of the KPMG network of independent member firms affiliated

with KPMG International Cooperative (“KPMG International”), a Swiss entity.

All rights reserved.

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