8/10/2019 Honda StrategyPresentation Transcript

1/2

Honda StrategyPresentation Transcript

1. Welcome to Honda Ltd., HCM International University Strategic Management for Global Group 8

2.Outline Introduction Five levels of strategy Decision maker The six external environments Global challenges Analyze the firms structure Organizational process Social responsibility Managing people Evaluations and controls Conclusion References

3.The Power of Dream Soichiro Honda (1906-1992) was Japanese engineer and industrialist, andfounder of Honda Co.,Ltd. In 1937, Honda began producing piston rings-used in motorcycles. In1948, Honda stared producing complete motorcycles. In 1949, Takeo Fujisawa joined the Honda (one of the most person lead to Hondas success ) In 1968, Launching the Honda 1300 - Hondasfirst small car.

4.Describe the firm today 4 main segments following: Motorcycle businessAutomobile

businessFinancial service businessPower product and other business More than 167.231associates in the Global scale. Stand the largest motorcycle manufacturer and the 7th automobilemanufacturer in the world. On the march, 2008, Honda was ranked as the best car in US byConsumer Reports.

5. The five levels of strategy

6. Enterprise Strategy The Mission Statement of Honda is try to maintain a global point of view,with the dedication to supply the highest quality products at a reasonable price for worldwidecustomer satisfaction. Moreover, taking new challenges with the pursuit of Initiative, Technology andQuality, Honda is pursuing their 2010 Vision: Striving to be a company society wants to exist throughcreating new value, globalization, and commitment for the future.

7. Corporate Strategy Automobile IndustrySuperior Fuel economyOptimum safetyDriving

PleasureWorld wide Motorcycle Industry Build product close to customer28 plant, 21countries, R&D 6 countries Power Business First business of HondaExpanded11 plant, 9countries, sold 156 countries, used by 5.5M peopleASIMOHonda jet

8. Business Strategy R&D System Approach: Durability Reliability Focus Foundation Dimensions: Economical Environmental Social Issues

9. Business Strategy Globalization Characteristic

10. Business Strategy The Joy of Selling - DealershipCreate inspiring experience for itscustomersResponse to changing valueIncreasingly complicated needs of customers=>Improve customer relations Friendly and attentive sales Responsive service support Thoroughmaintenance and repair=> Life with Honda

11. Operational Strategy Divide 6 administrative regional group Pursue independence of localmanagement and sales operations Operate under conduct guidelines => keep evaluating and riskmanaging High level of transparency

12. Individual Strategy The Three Joy The Joy of buyingThe Joy of Selling Not onlyrelationship But feel pride by positive relationship The Joy of Producing Pride in exceeding thecustomer expectation

http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-2-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-2-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-3-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-3-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-4-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-4-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-4-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-3-728.jpg?cb=1225463230http://image.slidesharecdn.com/honda-strategy-1225469612857931-8/95/honda-strategy-2-728.jpg?cb=1225463230

8/10/2019 Honda StrategyPresentation Transcript

2/2

13. Organizational ProcessOrganization cultureInnovation Management

14. Organization culture Respects for the Individual and The Three Joys

15. Organization culture Respects for the Individual The Three Joys

16. Respects for the Individual Initiative: Encouraging creative thinking Equality: Fairly treating. Trust: Good relationship between employees

17. The Three Joys The Joy of Buying The Joy of Selling The Joy of Producing

18. Innovation Management Developing new technologies of manufacturing system Buildingenvironmentally responsible and people-friendly plants.

19. Managing People

20. Managing people Environmental training Ensuring diversity in employment

21. Environmental training Part of Hondas training curriculum Deepen associates understanding

about Hondas policy toward environmental Training programs are continuously provided toassociates Promote activities focusing on energy and resource conservation and recycling

22. Ensuring diversity in employment Provide human rights education, based on Hondas principalof respect for individual Opendoor employment policy, hiring based on individual merit Employpeople with disabilities Reemploy retirees, create opportunities for those who reach the retirementage of 60