HONDA CARS INDIA LTD.’S QUALITY JOURNEY

This case study is meant for learners pursuing a course in Operations Management. The casestudy helps to understand and describe quality and TQM in the context of Honda Cars IndiaLtd. (HCIL), a subsidiary of Japan-based Honda Motor Company. HCIL began its operationsin December 1995 for the production, marketing and export of passenger cars in India. Thecompany’s product range includes Honda Brio, Honda Amaze, Honda City and Honda CR-V.After a lackluster performance in the initial days, HCIL started meticulous quality initiativesand focused on improved quality in its products through TQM approach. The case study givesscope to debate how focus on quality and TQM approach benefitted HCIL. It has to be seenwhether the quality initiatives will be enough to the growth momentum for long drive.

Pedagogical Objectives

• To discuss and describe Quality and TQM

• To debate on the benefits of improved quality and TQM

• To elucidate how benchmarking is used in TQM

• To discuss how HCIL implements quality and continuous improvement in its plants

Case Positioning and Setting

This case study can be used in MBA/Executive MBA program for Operations Managementcourse to illustrate the concept of ‘TQM’ and exemplify its strategic implications.

ABSTRACT

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