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Style Guide For 

Pooja Chakraborty SI 520

Homework 6 Phase II

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Logotype Design

Color Palette - Complementary

MPHTCMichigan Public Health Training Center

C = 100 M = 97 Y=23 K = 10

R = 43 G = 48 B =115

HEX = 2B3073

C = 0 M = 19 Y = 100 K = 0

R = 255 G = 207 B = 0

HEX = FFCF00

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 Typography 

Logotype Font: Adobe Garamond Pro

 Adobe Garamond Pro Regular 

 A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9

 Adobe Garamond Pro Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z  0 1 2 3 4 5 6 7 8 9

 Adobe Garamond Pro Italic

 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 

a b c d e f g h i j k l m n o p q r s t u v w x y z  0 1 2 3 4 5 6 7 8 9  

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3”

5”

1”

0.5”

Logotype Scalability 

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MPHTCMichigan Public Health Training Center

MPHTC

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Free Space / Safety Area Guide

 X 1/10 X 

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Color Variants

MPHTCMichigan Public Health Training Center MPHTCMichigan Public Health Training Center

MPHTCMichigan Public Health Training Center MPHTCMichigan Public Health Training Center

MPHTCMichigan Public Health Training Center MPHTC

Michigan Public Health Training Center

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Hoodie Design

Logotype width: 6”

Logotype height: 2”

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Concept Description

 e client wanted bright vivid colors and an outline of Michigan. Keeping in mind the client’s wishes, I incorporated a stylized outline of Michigan and used a bright complementary colorpalette. I used blue and maize, colors associated with University of Michigan and consequently, thestate of Michigan. e contrasting colors also provide legibility for the text. I also used a sun as thebackground for the state outline to give an optimistic and bright feel to the logo.

is logo is a combination of the original three options and was created based on classmate feedback.e general consensus was that the first logo was clean and readily legible, the second logo had a goodtexture of the map outline. I combined the typography of the first logo with the map texture of thesecond, and incorporated the optimistic feeling of the third logo.