HOMER’S DELI &

SWEETHEART BAKERY

Marketing PlanLindsay Aiello

Melody Williams

Amber Lorenzen

Ivan Chino

HOMER’S DELI & SWEETHEART BAKERY

ANNUAL INCREASE IN REVENUE

2002 2003 2004 2005 2006 2007 2008 2009 20101400000142000014400001460000148000015000001520000154000015600001580000

YearSale

s R

even

ues (

million

s)

HOMER’S DELI

“To create high-quality deli products at reasonable prices for the satisfaction of customers, …

SWEETHEART BAKERY

………. and to be the leading competitor in providing fresh bakery goods to clientele.”

BASIC PRICE LIST

Homer’s Deli:• 8” Sub- • Bowl of Soup- $2.59• Cup of Soup- $1.99 Pasta- $1.30/ dish

Sweetheart Bakery: Cookies- $0.45-$1.19 Blarnies- $1.09 Brownies- $0.85 Cake- $20.95-$36.95 Dozen Doughnuts- <

$10.00 Pie- $9.99-$13.99 Dog Treats-

CUSTOMER ANALYSIS

Upper Middle-Class & Businesses College Students

Reason: High-priced products. Weddings Graduations

Reason: Satisfying , wholesome

meal Dessert Quiet setting for studying

Market Segment

Products

Bakery Deli

Cookies Donuts Cakes Buns Lunch Mid-Day Dinner

Age 0-16 3 3 0 0 1 0 1

Age 16-25 2 2 1 1 2 1 2

Age 25-40 1 2 2 1 3 1 3

Age 40-60 1 2 1 1 2 1 3

Age 60-100 1 2 1 1 2 1 2

Party Planners (Graduation/Weddi

ng)2 1 3 3 2 2 0

Businesses 1 3 1 0 3 0 0

MARKET PRODUCT GRID

MARKET PRODUCT GRID & INCENTIVECustomers 0-25:

Student ID = 3 free cookies

Weekly night discount

Customers 25-60:

Time constraints =

Increased efficiency behind counters to offer quality fast.

Customers 60+ :

Quiet atmosphere Affordable meal Senior Discount?

• End of growth stage

• Maturity

Now

• Introduction stage• Marketing mix strategies

Expansion

Product: Fresh & No artificial flavors

Price: Variety; Depends on kind

Promotion: Radio; website; samples;

Sunday afternoons, Church-goers

Place: Lion’s District; Expand to

Camanche; Evaluation

Marketing Mix