Shelter

This poster uses black and red, with both being colours that are supposed to have negative meanings. With black symbolising darkness and death, and red symbolising danger. These two colours link in with the overall message that this poster is meant to be giving off, which is that if children stay in these conditions that they can be in danger of various things, and living like this is not suitable for a child. The logo of the organisation is in the biggest type which means that this is the first thing you will read. Because of this, you will know straight away what organisation this advert is for. “No room at the inn?” is a play on words since the advert is informing you that children live in B&B’s or temporary flats. The image of the child (Joe) shows him looking miserable and a bit rough, which makes us feel sorry for him.

The Salvation Army

This advert uses an image of a homeless person sleeping on a bench in the snow. The difference with this image is that the homeless person is transparent, but you can still see the outline of them. This links in with the text below that reads “We See What Most Don’t” which means that The Salvation Army takes notice of the homeless on the street and helps them, while the majority of the public will ignore or try to avoid a homeless person on the street. This image could also make people realise what conditions the homeless have to ‘live’ in. We probably don’t think about homeless people in the winter while we’re Christmas shopping and building snowmen. The black text stands out against the white background and is also in capitals and in a bold font, which helps to catch the viewers eye as well. The logo of the organisation is below the black text and also stands out against the colour of the image, and underneath is more information about the charity.

The National Coalition For The Homeless

This advert uses an interesting effect which makes it look like it is worn away and ripped. This effect works with the topic of the advert because when you think of homeless people, what first comes to mind is that the person would be wearing dirty, ragged clothing, which is the impression that is given off when you look at this advert. Also, the person on the bench instantly makes you think that they are homeless because they are wrapped up in clothes and it appears that they are sleeping there on a nightly basis. The big text at the bottom says that losing your home is basically the same as dying, in the sense that you have lost your life, your home, your belongings, etc. This block of text is written in capitals and is very bold, especially “DIE” which is the first thing you notice on the advert. It is also a crude word that would make people read on to see what the advert is about.

This advert is interesting because of the creative way it has been made. Over a normal picture of a homeless man and his dog, someone has drawn over the picture to make it look like he is sat in a house – his own house. The text below the image suggests that it is meant to be his dream and he is dreaming about having a place to live, or as the text writes, “your everyday life”. Below this, the advert asks “Do you ever think about him?”. Asking this type of question makes it more personal and makes us think about homeless people like this man, who we may not even look twice at when we see them on the street. This text is written in bold because it is stands out against the first statement, and it trying to involve the reader. This advert uses a sans serif font which is easy to read and the actual font seems to be or is Arial, which is a common font that is legible.

Polis Fest

S.A.S.H.

This is one of SASH’s old advertising posters. The overall layout and style is quite simple and it uses the colours from the old SASH logo. The white part of the poster, I have noticed that it is in the shape of the rising sun or semi-circle around the S and A in the logo. The body font used is Century Gothic which is easy to read, making this advert understandable for people who can read simple text, as well as people with a more extended vocabulary. The logo makes sure that the viewer knows exactly which organisation this advert is for. The text in the white area tells you what SASH does, which is important as lots of people do not know or have never heard of this organisation before. At the very bottom of the advert there is the contact information for SASH, which gives people the opportunity to get help and/or more information if needed.