homebase transforms its digital presence, attracts 30% more online visitors
TRANSCRIPT
Pickup
Ship
www.homebase.co.uk
Homebase flourishes with IBM Commerce
Digital is growing2.5 million customers visit Homebase.co.uk
every week. More than 40% of all customers
start their journeys online.
Weeding through the options
Customers can switch from mobile to desktop seamlessly, and reserve to collect in store with
a swipe or a click.
Tapping with green fingers
If a different �ower catches their eye while in store, customers can quickly �nd out more using the
Homebase app.
Thriving community Connecting online helps customers learn new
skills and create �ourishing gardens—while nurturing lifelong loyalty.
Sowing the seedsOn Homebase's digital project center customers
leaf through product pictures and video tutorials toget inspired to create their new garden.
Blossoming with new ideas
Customers can browse online and pick from over 400 plants for direct home delivery.
Business is blooming
Personalized experiences help Homebase grow digital sales double digits and
increase online traf�c by 30%.
Helping Homebase grow with its customers’ changing needs
UK retailer Homebase guides its customers on their home improvement journeys—whether they’re visiting in-store, online or on mobile devices.
IBM Commerce solutions help retailers put customers
at the center of every business decision and provide
superior buying experiences on every channel.
To learn more about IBM Commerce, visit ibm.com/smartercommerce or follow @ibmcommerce
To learn more about Homebase, visit homebase.co.uk or follow @Homebase_uk
© Copyright IBM Corporation 2015 Source: Homebase UVH12349-USEN-01