homebase making connections by clicks of a mouse
TRANSCRIPT
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HomeBaseHomeBaseMaking Connections By
Clicks of a Mouse
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HomeBase: Staying HomeBase: Staying ConnectedConnected
Your window to access functional features and services exclusive to you online at sutton.com
View the latest: Headline news Realtor of the Week Promotional items
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HomeBase: Staying HomeBase: Staying ConnectedConnected
Gain access to: Your sutton.com email account Templates Newsletters The Sutton Stores Sutton University Sutton Spirit Approved Suppliers Personal homepage creation and editing Graphics Manual Supportive resources
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MARKETINGMARKETINGAccess to All Your
Sutton Tools
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Home Run NewsletterHome Run NewsletterDid you know that it can cost 500% more to attract a newclient than it can to keep anexisting client?
The Home Run Newsletter is the ideal tool for staying ‘top of mind’ awareness with your existing clients.
Cost effective tool to help keep your leads pipeline full!
Generate repeat business and referrals
Maintain your level of income throughout the year.
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Home Run Newsletter Home Run Newsletter Continued…Continued…
4 newsletter versions to choose from
Available 6 or 10 issues per year
Full-color agent photo along with fully customized contact info
Newsletters are customized, printed and mailed to agent's list on their behalf
Listings or recently sold properties can be featured with colour photographs and updated easily and directly by individual agents
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Home Run Newsletter Home Run Newsletter Continued…Continued…
To learn more • Visit:
www.marketconnections.com/homerun
• Email: [email protected]
• Phone:
1 (800) 243-5334
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Downloadable Listing Downloadable Listing PresentationPresentation
Keeps you on track
Helps you differentiate yourself
Allows you to add value
Set out expectations
Professionally designed
Easy to customize – can add or remove slides easily
Available in Microsoft PowerPoint format
Use a Winning Listing Presentation
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Feature SheetsFeature Sheets
Make a positive impact!
Impress your listing clients
Impress potential buyers
Highlight the marketable features of the property
Hand them out at your Open Houses
Download free, easy to customize feature sheets to showcase your listings in style!
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Feature SheetsFeature Sheets Continued…
4 styles to choose from
Easy to edit saves you time
Add your photo and contact info to personalize your sheet
Available in Microsoft PowerPoint or Word format
Impressing your customers hasnever been easier!
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Seasonal TemplatesSeasonal Templates
Exclusive access to Sutton Sales Associates
Stay in touch with your clients
Send out an email campaign each Season
Or they look great as printed newsletters as well
Hand them out at your Open Houses
Widens your sphere of influence
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Seasonal TemplatesSeasonal Templates Choose from 3 professionally
designed templates Attractive new design
and article each Season Helpful home tips for
your clients
Add your own written article or choose one from the Sutton Library
Or use only the graphics for your own articles
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Seasonal TemplatesSeasonal Templates Fully customizable with your own
personal contact information
As simple as adding your photo and contact info in Microsoft Word
Cost effective way to keep in touch with your clients
Professionally written, relevant content ready to assist with your marketing efforts
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Just Listed SheetsJust Listed Sheets
Can be converted to Just Sold Sheets
2 templates to choose from
Easy to edit saves you time
Available in Word format
Good tool for prospecting
Promote Your Listings!
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Just Listed Sheets Just Listed Sheets Continued…
Include photos of your listing. Help potential buyers visualize the best features of your listing.
Highlight the marketable features of your listing.
Feature the price and location. Decide how you want to promote your listing!
Write a brief description of the listing.
Persuade the potential buyer that this is the home for them!
And of course....Promote yourself by including your
personal photo and contact information.
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Agent Focus FlyersAgent Focus Flyers
Good tool for farming
Introduce yourself to potential clients and a new community
Make your presence known
Highlight your expertise
Choose from 2 different styles
Available and easy to edit in MS Word format
Allows you to market yourself easily
Get Your Name Out There!
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RESOURCESRESOURCESConvenient, useful and
easy to useonline resources
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ToolsToolsLibrary
The Sutton Library contains resources for buyers, sellers, homeowners, and real estate professionals
Information on home repairs, financing, real estate agents, builders, scams, and more
Use these articles for your personal marketing
Create booklets to send out to clients
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Canada Post Unaddressed Admail
Easy to use - only 4 steps to create and print your order, obtain a receipt and label.
Fast - no need to complete and
calculate paper forms nor the
need to remember contract and
customer numbers. Targeted - links to Canada Post
mail walk maps and postal code
targeting tools. Cost Effective - automatically
gives you the best Sutton pricing
plus you get an additional 2% off for using the automatically prepared bar-coded labels.
Easy to Pay - online secured credit card payment.
Accessible directly from Homebase!
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sutton.com Emailsutton.com EmailAdvantages
Accessible from anytime, anywhere you have internet access
Leverage your brand by using sutton.com email
Spam filtration blocking more than 50,000 junk messages per day
Highly effective virus protection Over 99.9% filtration rate
Over 99.9% uptime
Lots of great extra features
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sutton.com Emailsutton.com EmailAuto-forwarding
Prefer only managing one email account? You can easily forward your Sutton mail to another existing account If you have your own domain, forward your sutton.com
emails to that account
Allows you to share your emails Setting up multiple auto forwards is a snap, allowing you
to keep your whole team informed
Good insurance policy
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sutton.com Emailsutton.com EmailAuto Reply
Going away on vacation? Auto Reply lets all your clients know that you are
currently away, and when you will be back
Unavailable for a period of time? Customize your response
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sutton.com Emailsutton.com EmailAddress Book
Easily add contacts to your address book with “1 click”
Create unique contact lists for sending group emails Save time and send multiple email campaigns to your clients
Customize what information you want to keep for your contacts
Import/Export address book from Outlook
Access your Address Book anytime, anywhere
Advance Search functions No need to scroll through your entire address book
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sutton.com Emailsutton.com EmailSpell Check
Send out professional and accurate emails to your clients Available for English only
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User OptionsUser OptionsEditing Your
Personal Homepage
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Sutton Flexi-SitesSutton Flexi-Sites Upgrade to a 6-page flexi
site for free
Update your personal contact information Ensure buyers and
sellers can get a hold of you
Update your listings Searchable by general
public through sutton.com and through your website
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Sutton Flexi-SitesSutton Flexi-Sites Allows you to market directly to your clients
Update or change the contents of your site easily, thereby satisfying the needs and wants of your client
3 different looks to choose from
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Sutton Flexi-SitesSutton Flexi-Sites
Showcase awards achieved and skill sets you possess Add your listings and favourite industry links
Flexible & web-based – anytime, anywhere there is access to the internet
Take advantage of the strong Sutton brand and secure a prime location for catching business on the net
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The End!
Thank you.