homebase making connections by clicks of a mouse

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HomeBase HomeBase Making Connections By Clicks of a Mouse

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Page 1: HomeBase Making Connections By Clicks of a Mouse

HomeBaseHomeBaseMaking Connections By

Clicks of a Mouse

Page 2: HomeBase Making Connections By Clicks of a Mouse

HomeBase: Staying HomeBase: Staying ConnectedConnected

Your window to access functional features and services exclusive to you online at sutton.com

View the latest: Headline news Realtor of the Week Promotional items

Page 3: HomeBase Making Connections By Clicks of a Mouse

HomeBase: Staying HomeBase: Staying ConnectedConnected

Gain access to: Your sutton.com email account Templates Newsletters The Sutton Stores Sutton University Sutton Spirit Approved Suppliers Personal homepage creation and editing Graphics Manual Supportive resources

Page 4: HomeBase Making Connections By Clicks of a Mouse

MARKETINGMARKETINGAccess to All Your

Sutton Tools

Page 5: HomeBase Making Connections By Clicks of a Mouse

Home Run NewsletterHome Run NewsletterDid you know that it can cost 500% more to attract a newclient than it can to keep anexisting client?

The Home Run Newsletter is the ideal tool for staying ‘top of mind’ awareness with your existing clients.

Cost effective tool to help keep your leads pipeline full!

Generate repeat business and referrals

Maintain your level of income throughout the year.

Page 6: HomeBase Making Connections By Clicks of a Mouse

Home Run Newsletter Home Run Newsletter Continued…Continued…

4 newsletter versions to choose from

Available 6 or 10 issues per year

Full-color agent photo along with fully customized contact info

Newsletters are customized, printed and mailed to agent's list on their behalf

Listings or recently sold properties can be featured with colour photographs and updated easily and directly by individual agents

Page 7: HomeBase Making Connections By Clicks of a Mouse

Home Run Newsletter Home Run Newsletter Continued…Continued…

To learn more • Visit:

www.marketconnections.com/homerun

• Email: [email protected]

• Phone:

1 (800) 243-5334

Page 8: HomeBase Making Connections By Clicks of a Mouse

Downloadable Listing Downloadable Listing PresentationPresentation

Keeps you on track

Helps you differentiate yourself

Allows you to add value

Set out expectations

Professionally designed

Easy to customize – can add or remove slides easily

Available in Microsoft PowerPoint format

Use a Winning Listing Presentation

Page 9: HomeBase Making Connections By Clicks of a Mouse

Feature SheetsFeature Sheets

Make a positive impact!

Impress your listing clients

Impress potential buyers

Highlight the marketable features of the property

Hand them out at your Open Houses

Download free, easy to customize feature sheets to showcase your listings in style!

Page 10: HomeBase Making Connections By Clicks of a Mouse

Feature SheetsFeature Sheets Continued…

4 styles to choose from

Easy to edit saves you time

Add your photo and contact info to personalize your sheet

Available in Microsoft PowerPoint or Word format

Impressing your customers hasnever been easier!

Page 11: HomeBase Making Connections By Clicks of a Mouse

Seasonal TemplatesSeasonal Templates

Exclusive access to Sutton Sales Associates

Stay in touch with your clients

Send out an email campaign each Season

Or they look great as printed newsletters as well

Hand them out at your Open Houses

Widens your sphere of influence

Page 12: HomeBase Making Connections By Clicks of a Mouse

Seasonal TemplatesSeasonal Templates Choose from 3 professionally

designed templates Attractive new design

and article each Season Helpful home tips for

your clients

Add your own written article or choose one from the Sutton Library

Or use only the graphics for your own articles

Page 13: HomeBase Making Connections By Clicks of a Mouse

Seasonal TemplatesSeasonal Templates Fully customizable with your own

personal contact information

As simple as adding your photo and contact info in Microsoft Word

Cost effective way to keep in touch with your clients

Professionally written, relevant content ready to assist with your marketing efforts

Page 14: HomeBase Making Connections By Clicks of a Mouse

Just Listed SheetsJust Listed Sheets

Can be converted to Just Sold Sheets

2 templates to choose from

Easy to edit saves you time

Available in Word format

Good tool for prospecting

Promote Your Listings!

Page 15: HomeBase Making Connections By Clicks of a Mouse

Just Listed Sheets Just Listed Sheets Continued…

Include photos of your listing. Help potential buyers visualize the best features of your listing.

Highlight the marketable features of your listing.

Feature the price and location. Decide how you want to promote your listing!

Write a brief description of the listing.

Persuade the potential buyer that this is the home for them!

And of course....Promote yourself by including your

personal photo and contact information.

Page 16: HomeBase Making Connections By Clicks of a Mouse

Agent Focus FlyersAgent Focus Flyers

Good tool for farming

Introduce yourself to potential clients and a new community

Make your presence known

Highlight your expertise

Choose from 2 different styles

Available and easy to edit in MS Word format

Allows you to market yourself easily

Get Your Name Out There!

Page 17: HomeBase Making Connections By Clicks of a Mouse

RESOURCESRESOURCESConvenient, useful and

easy to useonline resources

Page 18: HomeBase Making Connections By Clicks of a Mouse

ToolsToolsLibrary

The Sutton Library contains resources for buyers, sellers, homeowners, and real estate professionals

Information on home repairs, financing, real estate agents, builders, scams, and more

Use these articles for your personal marketing

Create booklets to send out to clients

Page 19: HomeBase Making Connections By Clicks of a Mouse

Canada Post Unaddressed Admail

Easy to use - only 4 steps to create and print your order, obtain a receipt and label.

Fast - no need to complete and

calculate paper forms nor the

need to remember contract and

customer numbers. Targeted - links to Canada Post

mail walk maps and postal code

targeting tools. Cost Effective - automatically

gives you the best Sutton pricing

plus you get an additional 2% off for using the automatically prepared bar-coded labels.

Easy to Pay - online secured credit card payment.

Accessible directly from Homebase!

Page 20: HomeBase Making Connections By Clicks of a Mouse

sutton.com Emailsutton.com EmailAdvantages

Accessible from anytime, anywhere you have internet access

Leverage your brand by using sutton.com email

Spam filtration blocking more than 50,000 junk messages per day

Highly effective virus protection Over 99.9% filtration rate

Over 99.9% uptime

Lots of great extra features

Page 21: HomeBase Making Connections By Clicks of a Mouse

sutton.com Emailsutton.com EmailAuto-forwarding

Prefer only managing one email account? You can easily forward your Sutton mail to another existing account If you have your own domain, forward your sutton.com

emails to that account

Allows you to share your emails Setting up multiple auto forwards is a snap, allowing you

to keep your whole team informed

Good insurance policy

Page 22: HomeBase Making Connections By Clicks of a Mouse

sutton.com Emailsutton.com EmailAuto Reply

Going away on vacation? Auto Reply lets all your clients know that you are

currently away, and when you will be back

Unavailable for a period of time? Customize your response

Page 23: HomeBase Making Connections By Clicks of a Mouse

sutton.com Emailsutton.com EmailAddress Book

Easily add contacts to your address book with “1 click”

Create unique contact lists for sending group emails Save time and send multiple email campaigns to your clients

Customize what information you want to keep for your contacts

Import/Export address book from Outlook

Access your Address Book anytime, anywhere

Advance Search functions No need to scroll through your entire address book

Page 24: HomeBase Making Connections By Clicks of a Mouse

sutton.com Emailsutton.com EmailSpell Check

Send out professional and accurate emails to your clients Available for English only

Page 25: HomeBase Making Connections By Clicks of a Mouse

User OptionsUser OptionsEditing Your

Personal Homepage

Page 26: HomeBase Making Connections By Clicks of a Mouse

Sutton Flexi-SitesSutton Flexi-Sites Upgrade to a 6-page flexi

site for free

Update your personal contact information Ensure buyers and

sellers can get a hold of you

Update your listings Searchable by general

public through sutton.com and through your website

Page 27: HomeBase Making Connections By Clicks of a Mouse

Sutton Flexi-SitesSutton Flexi-Sites Allows you to market directly to your clients

Update or change the contents of your site easily, thereby satisfying the needs and wants of your client

3 different looks to choose from

Page 28: HomeBase Making Connections By Clicks of a Mouse

Sutton Flexi-SitesSutton Flexi-Sites

Showcase awards achieved and skill sets you possess Add your listings and favourite industry links

Flexible & web-based – anytime, anywhere there is access to the internet

Take advantage of the strong Sutton brand and secure a prime location for catching business on the net

Page 29: HomeBase Making Connections By Clicks of a Mouse

The End!

Thank you.