home visit – protocol 1 background ramesh is 27 years old and lives in gk 2, new delhi he/she...
TRANSCRIPT
Home Visit – Protocol 1
Background
• Ramesh is 27 years old and lives in Gk 2, New Delhi
• He/she works as a computer technician at Packet Shapers, Noida
• He/she earns INR 1,00,000 per annum
• He finished his education Senior Secondary in Patna, Bihar and later moved to Delhi for further growth
• He/she is single or married and lives in nuclear or joint family
• His family belongs from Bihar with a background in vegetable farming
Name of the Home Owner
Pic of room 4Pic of room 4Pic of room 3Pic of room 3
Pic of room 2Pic of room 2
Pic 1 – overall view of a particular room capturing member of household and if
possible engaging with a media technology in that particular room
Pic 1 – overall view of a particular room capturing member of household and if
possible engaging with a media technology in that particular room
Spatial Dynamics
write a sentence about who is engaging with what technology in which room
write a sentence about who is engaging with what technology in which room
write a sentence about who is engaging with what technology in which room
write a sentence about who is engaging with what technology in which room
Pic 4Pic 4Pic 3Pic 3
Pic 2Pic 2Pic 1Pic 1
Media Products
Name of Media ProductPrice: INR 1 lakh approx
Name of Media ProductPrice: INR 1 lakh approx
Name of Media ProductPrice: INR 1 lakh approx
Name of Media ProductPrice: INR 1 lakh approx
Trajectory of Media Technology Acquisition
Technology 2
Technology 3
Technology 4
Technology 1
Shared Media Technologies
• Please list down pointers that explain the details of how technologies are shared within a household by various members. Who all are sharing which devices and why? How are they using it differently to meet their own ends or needs? Include pics if you haven't already incorporated the picture of this technology in the presentation or there is some aspect about sharing which can be better explained through a pic
Picture of Technology 2
Picture of Technology 2
Aspirational Media Technologies
Picture of Technology 1
Picture of Technology 1
• Explain the integration of technologies that users aspire for, the reasons behind it, potential advantages and disadvantages that they foresee in the integration of such technologies (Use quotes, narratives)
Name of technology Name of technology
Picture of Technology 2
Picture of Technology 2
Picture of Technology 1
Picture of Technology 1
Name of technology Name of technology
PC versus Mobile
Advantages of Mobile over PC
• List the services that can be used more effectively on a mobile and explain the potential advantages of that, for example- Checking mails through mobile is a much faster process
• Other kinds of advantages in terms of price, portability, etc
Advantages of PC over Mobile
• List the services that can be used more effectively on a PC and explain the potential advantages of doing that, for example- playing videogames on a bigger screen is much more desirable
Challenges faced in current technology usage• List various challenges that users face while using media technologies (list pointers and
explain challenges such as technical, customer service, interface interaction, etc)
Technology usage in future• Which technology usage do the consumer foresees increasing in future? (list pointers and
explain reasons along with type of technology)
Usage Insights
Key Findings
List pointers that analyze (similarities, contrasts, etc) data collected from all protocols
Please include additional slides to capture the depth of the narratives in any part of this template as may be required. The basic outline remains as above. Repeat it for the varied number of home visits your group conducts.