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Careers in the Creative Industries
Presented by
Laura Brammar MSc Careers Consultant, Creative Futures Team
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Creative Industries….
Meaning what exactly?
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Creative Industries….
Advertising & Marketing Architecture Crafts Design: product, graphic and fashion design Film, TV, video, radio and photography IT, software and computer services Publishing Museums, Galleries and Libraries Music, performing and visual arts These are known as the Creative Economy Group
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Creative Economy includes…
• Creative jobs in the creative
industries (888,000 jobs) • ‘Support’ jobs in the creative
industries (796,000 jobs) • Creative jobs outside of the creative industries (766,000 jobs)
• 2,550,000 total number of jobs
• ONS 2012
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• There’s not many creative jobs, right?
• It’s a pretty gloomy picture, right?
• Very few people actually work in the creative industries, right?
• Well, actually…
• WRONG!
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The Creative Industries are huge
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The Creative Industries are on the up
• It is the UK's fastest-growing sector worth £71.4bn a year • Makes up 5.6% of the workforce, according to DMCS • UK's creative industries beat employment downturn • Jobs in film, television, music and software have grown by
8.6% in recent years • Expansion in the creative industries outstripped the UK
economy as a whole in 2011-12, where the figure was 0.7%.
• The gross value of creative industries in 2012 rose by 9.4%, with computing again making up a considerable proportion of this figure
• Exports of UK creative services overseas also rose • The UK's prodigious film, television and music industries
are a key part of the figures for both employment and overall value to the economy.
• Dept for Culture, Media and Sport: Creative Industries Economic Estimates – Jan 2014
Growth of Creative Economy – ONS Annual Population Survey 2012
Creative Industries Group Creative Industries Employment 2011
Creative Industries Employment 2012
Percentage Change
Advertising & Marketing 147,000 143,000 - 2.8%
Architecture 93,000 89,000 -4.2%
Crafts 9,000 7,000 -19.5%
Design: product, graphic and fashion
100,000 116,000 16.2%
Film, TV, video, radio, photography
209,000 238,000 13.6%
IT, software, computer services 482,000 558,000 15.6%
Publishing 207,000 223,000 7.5%
Museums, galleries, libraries 90,000 85,000 -5.4%
Music, performing, visual arts 212,000 224,000 5.6%
Creative Industries Total 1,551,000 1,684,000 8.6%
UK Total Employment 29,935,000 (5.2%) 30,150,000 (5.6%)
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More growth predicted
• 32% employment growth is
expected within the design industry
over the next decade.
• This compared to only 6% across
the economy as a whole.
• Design seen as key to economic
growth
• The Design Commission, (2011) Restarting Britain: Design
Education and Growth
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What are the actual jobs?
• Weavers, advertising executives,
furniture makers, fine artists,
graphic designers, illustrators,
actors, cinematographers, sound
designers, architects, computer
game designers, radio producers,
ceramic makers, interior designers
and many, many, many more….
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Creative Career Paths
• Often non-linear
• BAFTA Career Survey 2012: There is no single route into the industries. Indeed, half of our members started their professional lives in a different industry so it is little wonder that we present a confusing picture. (BAFTA)
• Self employment, freelancing,
entrepreneurialism very common – • Music, performing and visual arts had the
highest proportion of self-employed jobs. More than 7 out every 10 jobs in this group were self-employed (DCMS)
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So how can we help students navigate this?
• Develop business/entrepreneurial
acuumen
• Upskill in software and technology
• Know what you [else] are offering
• Seize work experience chances
• Choose your degree course well
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Business/Entrepreneurial Acuumen
• Work on live briefs
• Engage with start up support .e.g
self-employed registration
• Consider working as a collective
e.g. Salt Fox Craft Collective
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Upskill in software and Technology
• Gain additional certificates e.g.
Adobe
• Utilise in project work
• Emphasise on CV
• The ability to use different software packages is
important across the sector and new entrants are
expected to have significant experience in this
area, especially Adobe Creative uite (Photoshop,
Illustrator, InDesign) (67%) and CAD design
software (25%).
• The Design Council
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Know what [else] you are offering
• Appraisal
• Critical thinking
• Articulating ideas
• Providing solutions
• Framing new questions
• Collaborating
• Promoting
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Seize work experience opportunities
• Internships – paid/unpaid
• Placements
• Work shadowing
• Connect via social media LinkedIn
• Network
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Choose your degree course well
• Relevant degree still valued • Most employers expect candidates to have
a Bachelor’s degree - valuing the theoretical grounding and time and space to develop creatively that it provides, rather than the qualification itself. (The Design Council)
• Use degree to build an excellent portfolio/showreel – key for recruitment
• Collaborate with other disciplines at college
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Future for creative careers
• Increased apprenticeships
• More sandwich degree courses
• More live briefs within degree courses
• More digital opportunities –user experience, digital marketing, content development
• Computer Games Industry – grown by 18.8% from 2011-12
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Examples of successful navigation
A selection of Falmouth Alumni
Examples of creative careers
Kate’s work has been exhibited worldwide, and can regularly be seen in publications including The Guardian Weekend, The Independent New Review and The Telegraph Magazine. In 2012, The Guardian commissioned Kate to photograph 32 Olympic hopefuls including Sir Chris Hoy, Jessica Ennis and Mo Farrah. Kate’s portraits now form part of the permanent collection at the National Portrait Gallery, London.
Kate Peters, BA (Hons) Photography
Examples of creative careers
Rebecca Cobb is a rising star in children’s picture books. Since graduating in 2004, Rebecca has illustrated for many clients including The Guardian Guide and The Independent. She has created two solo picture books for Macmillan –the hugely accomplished Greenaway-Medal nominated Missing Mummy and the stunning Lunchtime, which won the 2013 Waterstones Children’s Book Prize.
Rebecca Cobb, BA (Hons) Illustration
Examples of creative careers
Tom was co-founder of the award-winning collective design company Sixixis, recognised for unique aesthetic, forward-thinking designs and now, through his own company, Tom continues to create spectacular, ecologically sound, innovative furniture and lighting. Clients include Brad Pitt, Tommy Hilfiger and Liberty. Tom’s designs can be seen all over the world – from Stockholm to Dubai, Chicago to Spain
Tom Raffield, BA (Hons) 3D Design
Examples of creative careers
After graduation, Luke Whitlock studied at the Royal College of Music for an MMus in Composition for Screen. He is now a Composer and Producer for BBC Radio 3 and 4. Programmes he has produced for BBC Radio 3 include The Choir, Composer of the Week, and Discovering Music. He writes music for animation, film, choirs and the concert hall, and has in recent times worked for Hollywood as an orchestrator.
Luke Whitlock, BA (Hons) Music
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Thank you
Any Questions
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Resources
Creative Choices - http://www.creative-choices.co.uk/jobs-opportunities
BAFTA Guru - http://guru.bafta.org/ The Design Council Pathways to Design Report -
http://blueprintfiles.s3.amazonaws.com/1385630259-Pathways-to-Design-FINAL-REPORT.pdf
Department for Culture Media and Sport – Creative Industries Economic Estimates – Jan 2014 –
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/271008/Creative_Industries_Economic_Estimates_-_January_2014.pdf