Your Client is Moving…STAGE!

Presented byLaura Cooperman, ASP

www.myhouseinorder.com508-561-6693

Goals: You Will Learn…

The definition of Staging

How Staging benefits clients

Different ways to aid clients during a move

Prepare their houses for sale

Show them how to live in a “Staged Home”

What is Staging?Staging is merchandising a home, using your

timeframe and budget, so that it appeals to the

broadest range of buyer.

Neutralizing/De-personalizing

Highlighting best features

Deemphasizing flaws

Selecting furniture and layout

Color and wall treatment consultation

Arrangement of art and accessories

Why Stage? It’s a Key Component to a Successful Sale.

Staging, along with smart marketing, and realistic pricing, are the three key elements to

getting a property sold.

Staging

Realistic Price

Smart Marketing

Benefits of Staging Staging increases the potential for sale at the highest

market value

Staging adds value to your client’s greatest investment, often with minimal to no expense

Staging increases the potential for sale in the quickest time

Saves on monthly expenses incurred to carry a house (mortgage, taxes, insurance, utilities)

Selling quickly alleviates the anxiety that maintaining a “staged home” while living in it presents

Gets client quickly to their next home

The act of Staging makes the transition into the new home easier

Why a Stager? Creates “Staging Memorandum” – a prioritized task list and suggested use of budget for client and PO to follow Member of the “moving support team”, along with the Realtor and PO

Stager provides a buffer to other relationships Provides a variety of services

Source for painters, cleaners, handymen for small construction projects

Furniture, art and accessory rentals Color consultation Discounts through www.stagedhomes.com Marketing of properties on www.stagedhomes.com

Aiding the Client/Seller in the Staging Process

Potential buyers must see your client’s house as neutral and depersonalized

so they can easily envision themselves living there.

SPACESTORAGE

EASE OF LIVING

Aiding the Client/Seller in the Staging Process Clear kitchen counters Clear bathroom counters Organize laundry space

Show as “easy living” Show as living space versus utility

Arrange closets and pantries Show off storage space

Room for everything With room to grow

Show order Face items Consistent look of hangars, baskets, bins, etc.

Aiding the Client/Seller in the Staging Process Pursue the personalized Staging Memorandum Plan for the new space Purge Pack up as much as possible in advance

Personal items (ex. family photos, knick/knacks) Holiday decorations Seasonal clothing Kitchenware used infrequently Toys Donate Trash/Recycle

Put it Garage Attic Off site storage (relative/friend’s, POD, storage facility)

Dining Room Example – Before

Dining Room Example – After

Dining Room Example – Before and After StagingA decorated dining room

with many very nice personal items.

Show off the space NOT the stuff.

Bedroom Example – Before

Bedroom Room Example – After

Bedroom Example – Before and After Staging

What works to live… is different from what will work to attract a buyer.

Aiding the Client/Seller Live in a Staged Home Provide emotional support and sense of calm Aid the client/seller with temporarily living with less Create new processes for living

Limit incoming items Laundry Mail Bill paying Coats/footwear Use paper plates Line up cleaning service

Create new routines for keeping personal items out of sight Open up usable space in pantry or under cabinets for daily use

items Put bins under sink for personal toiletries

About Laura Cooperman

LAURA COOPERMAN, of My House in Order (MHIO), has provided customized Staging and Redesign services to clients in the Metrowest area since 2005. Laura's smart, creative and budget-conscious approach to Staging, combined with a full repertoire of services, meet the wide array of needs of homeowners and realtors.

Laura's many years of marketing communications and administration experience allow her to assist her clients in reaching their goals. Laura is originally from Framingham and is a cum laude graduate of Tufts University. She is an Accredited Staging Professional affiliated with www.StagedHomes.com, a member of the National Association of Professional Organizers (NAPO) and of NAPO-New England. Currently she serves as Vice President of Education for Beth Tikvah Synagogue in Westboro where she previously held the position of Vice President of Fundraising and Membership. She lives in Hopkinton with her husband, two daughters, and a rescued Labrador Retriever.