Home Seller Trends

48 – Avg. Age 76% – Married

74% – Use Social 67% – Hire 1st

Media Agent

11 Months – Time They Consider Seller Before Listing

3 Days – Time to Select Agent

ResponsivenessTop Reason for Choosing an Agent

Trustworthy2nd Top Reason for Choosing Agent

Home Lead Conversion Trends

1.3-4.5% Ready to Sell Within 60 Days

14-17 Months True Selling Time Frame for the Majority of Seller Leads

Must Make it Easy for Prospects to Contact You:

Follow-up with different communication methods:

Phone calls, IM’s, texting, email, hand-written note cards, Message on Facebook, Sticky note attached to your Pre Listing Package.

AUTOMATED VALUATIONS:

They are never going to be as accurate as a Cloud CMA using the Multiple Listing Service.

Admit this and address the issue then, offer or simply provide a Cloud CMA to them in your first automated email message to them. This should be a non issue.

The #1 way to Convert Leads:

Get Them on the Phone!

2015 Average: 5 call attempts to make contact.

Ideas You Can Use With Address Captures:

• Send or Deliver your Pre Listing Package.• Search the address for additional information.• Go knock on their door and the surrounding doors as well.• Send a handwritten note and business card/gift for 1st contact• Include a Cloud CMA with your Pre Listing Package so they

have an accurate CMA from you.• Right now we are programming an automated lookup service

that will search for the phone number for every lead you generate. And get this, this system has proven to find the phone number about 90% of the time. Imagine what that will do for your conversion results! Stay tuned.

Email Follow-up:

• Don’t talk about yourself!• Speak to their needs and wants.• Educate them to the home selling process.• Keep messages short, relevant, to-the-point.• Plain text messages get best response.• Use “sent from iPhone” in your email signature.• Use email signatures with hot links to your Capture Sites.• The goal is to get face-to-face with every prospect.• Be the conduit, the connectivity, the information disseminator.