home performance opportunities raising the bar in home performance contracting larry zarker bpi...
TRANSCRIPT
Home Performance Opportunities
Raising the Bar in Home Performance Contracting
Larry [email protected]
Home performanc
e is NOT for Do It
Yourselfers.
Bureau of Labor Statistics:“Construction slow to rebound.”
Not Enough Stimulus?
Doomsday Scenario without Stimulus
Administration Projection with Stimulus
* 7.7% (February 2013)
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Small Firms Dominate in Remodeling
Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.
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Remodeling is a $300 Billion Industry
Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.
Residential Energy Efficiency Investment is Growing
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Money is in Existing Housing
Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.
Incomes of $40-80K and $80-120K spent a combined $62 billion.
$147 billion spent on professional services in the home.
Large spending on homes with values less than $250,000.
GenX and Young Baby Boomers spent over $67 billion on their homes.
$19 billion on jobs of $5-10K. $25.5 billion on jobs of $10-20K.
Over 550,000 families spent more than $50K on home upgrades worth nearly $53 billion.
Nearly 3 million people spent over $9 billion on $2500-5000 projects in 2009.
Look, I love the blower door, but…
We need a contractor’s MBA
HomePerformanceContracting
Remodeling
General contractors whodesign and oversee roomadditions, kitchen andbath upgrades, andenhancement of the livingspace in a home.
HVAC Contracting
Specialty contractors whoservice and install heatingand air conditioningequipment.
Air Sealing andInsulationContracting
Specialty contractors whoremove old insulation,use blower door guidedair sealing techniques,and install insulation inthe building envelope.
Windows, Doors andSiding Contracting
Specialty contractors whoreplace windows, doors, andsiding products.
Home Performance Contracting
Contractors who analyze thehouse-as-a-system by conducting acomprehensive assessment/energyaudit on the building, recommend ascope of work based on diagnosticfindings and perform the work requiredto optimize the performance of thehome.
Remodeling HVAC Contracting
Insulation and AirSealing Contracting
Windows, Doors andSiding Contracting
What is BPI Accreditation?
A professional credential awarded by
BPI to contracting companies who commit
to offering comprehensive “whole
house” home performance solutions
for their customers.
BPI Home Performance Contractor Model
Educate Customers on Whole-House Offer Comprehensive Solutions Get Key Staff Trained & Certified Follow BPI Standards in Your Work Last Do No Harm by “testing out” Participate in Independent, Third-Party
Quality Assurance Program
BPI AccreditedHome Performance
Contractor
BPI CertifiedBuilding Analyst
BPI CertifiedSpecialty
Professional
Customer ServiceTeam Sets
Appointment
BPI Accredited Home Performance Contractor Model
SalesContract
ConductsComprehensive
HomeAssessment
EducatesCustomer onWhole House
Approach
Defines Scope ofWork Based on
Findings
OverseesWork in Home
PerformsInternal QC
Tests Out toStandards
Signs Off onJob
ObtainsCustomerSign-off
Solutions BasedSelling
VerifiableResults
BPI Home Performance Contractor Model
Program Risk Management Ensure appropriate use of funds
Taxpayer Ratepayer
Increased Homeowner Satisfaction Health and Safety Precautions Reduced Liability for the Program
Preventable Risk is too Much Risk
Building Analyst – goes beyond a traditional energy audit to perform comprehensive, whole-home assessments, identify problems at the root cause and prescribe and prioritize solutions based on building science.
Envelope Professional –quantifies performance and prescribes improvements to help tighten the building envelope (shell), stop uncontrolled air leakage and optimize comfort, durability and HVAC performance.
Heating – optimizes the performance of heating equipment within the context of the house as a system to help save energy and ensure occupant comfort, health and safety.
Air Conditioning and Heat Pump –understands the role of these systems within the whole home and how to diagnose and correct problems properly to achieve peak performance.
Air Leakage Control Installer* –demonstrates the ability to completely air seal all penetrations between conditioned and non-conditioned spaces.
* Residential Building Envelope Whole House Air Leakage Control Installer (whew!)
Certification Provides Differentiation
Positioning in the Market
Greed Ad for Individual Technicians
Differentiation Ad for Contractors
Positioning for the HVAC industry
www.bpi.org/hvac
HEM/BPI e-newsletter
www.homeenergy.org/hvac2hp
BPI Accreditation Costs
How much does it cost to get BPI Accredited?
Training for 2 Certifications: ($790 - $2,400)BPI Certification Exam Fees: $550 x 2 = $1,100Accreditation and Quality Assurance: 1,500/yearTotal Estimated Initial Cost: $3,390 - $5,000
EmbroidMe Franchise Fees
How much does it cost to openan EmbroidMe Franchise?
Total Investment: $66,300-$187,400Initial Franchise Fee: $35,500Royalty Fee: 5%Advertising Fee: N/ATerm of Agreement: 35 yearsRenewal Fee: $1.5K
GreenHomes America Locations