HKHC Status Report: How Far Have We Come and Where are We Headed?

Mary Beth Powell,

HKHC Deputy Director May 30, 2012

HEALTHY KIDS, HEALTHY COMMUNITIES

Annual Grantee Meeting Chapel Hill, NC

May 30-June 1, 2012

In the beginning

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In 2005, the Robert Wood Johnson

Foundation committed $500 million

toward it’s Childhood Obesity portfolio

Goal: to reverse the childhood

obesity epidemic in the United

States by 2015

Where we are now

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49 HKHC Sites (originally 50) 9 Leading Sites (halfway through Year 4 of 4) 40 Round Two sites (halfway through Year 3 of 4) Focus - Healthy eating and active living PSE - Mentoring and field building - Lower-income communities and populations at greatest risk for obesity What’s Changed Since 2008 Launch - The economy and the political climate - Six policy priorities - Synergy among advocates What’s Not Changed Since 2008 Launch - Committed, passionate team - The need

HKHC Characteristics

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Portfolio details: • 27 states and 2 others (DC and PR) • 23 of grantees are in 15 RWJF “key

states” in the South

Most frequent Lead Agency Non-profits – 18 Health Departments – 10 Community Foundation – 8 Hospitals - 5 Research Institute – 4 Local Governments – 2 Cooperative Extension – 1

Rural vs. Urban Split

• 33 Urban/Suburban grantees • 16 Rural grantees

19 - Spanish-speaking or multilingual populations 11 - HKHC grantees with CPPW funding 7 - HKHC grantees with HUD Livability Grants 13 - HKHC - CTG grants

HKHC By the Numbers*

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Strategy Area Policy Changes Environment Changes

Total Changes

Advocacy Training 2 N/A 2

Childcare Policy 18 N/A 18

City Comprehensive Plans 10 1 11

Community Gardens 57 178 235

Corner and Grocery Stores 10 30 40

Farmers’ Markets 25 65 90

Food Policy Councils 4 0 4

Joint Use Agreements 2 2 4

Other Active Living Policies 15 N/A 15

Other Healthy Eating Policies 14 N/A 14

Parks and Recreation 20 59 79

*Preliminary data provided by Transtria, representing actions submitted by HKHC grantees through April 30, 2012

HKHC By the Numbers*

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Strategy Area Policy Changes Environment Changes

Total Changes

PA & Nutrition Stds. in Childcare and Schools

35 25 60

Safe Routes to School/Parks 38 28 66

Street Design Standards /Improvements

21 25 46

Trails/Greenways 4 14 18

Transportation 11 21 32

Vending Machines 4 15 19

Zoning Changes 2 0 2

Totals

*Preliminary data provided by Transtria, representing actions submitted by HKHC grantees through April 30, 2012

Examples: Active Living

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Central Valley, CA • Joint Use Agreement Fresno Unified

School District

New Orleans, LA • Complete Streets Policy

Rancho Cucamonga, CA • Pacific Electric Trail

Examples: Healthy Eating

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Grant County, NM • County Food Policy Council • Countywide EBT at farmers’ markets

Kansas City, MO • Zoning ordinance to allow for urban

agriculture

Watsonville/Pajaro Valley, CA • Healthy Restaurant Ordinance

Seattle/King County, WA • Walgreens now offers fresh produce

Examples: Integrated Policy Change

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Chicago, IL • Healthy vending standards in city parks

Jefferson County, AL • Childcare licensing changes

Leveraging the Investment

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Matching Funds

• 100% of HKHC sites have met the 50% match requirement

• 88% (43 of 49 sites) have exceeded the match in all years

• 226% was the average match for Year 2, ~$200,000

• $41.4M over two years

“The HKHC grant provided a strong foundation for our work and allowed us to leverage over $11.6M in federal funds (CPPW and CTG) between 2010 and 2012.”

Leading Sites,Year 1

Leading Sites,Year 2

Round Two,Year 1

Round Two,Year 2

In-Kind 61% 72% 68% 59%

Cash 39% 28% 32% 41%

39% 28% 32%

41%

61% 72% 68%

59%

0%

25%

50%

75%

100%

Pe

rce

nt

of

Tota

l M

atch

ing

Fun

ds

Percent of In-Kind and Cash for Leading Sites and Round Two Sites in Years 1 and 2

Beyond the Numbers

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“Over the past 2 years [our HKHC initiative] has built tremendous momentum and become a well-respected initiative. Key city staff engage us on issues related to public health including: the Parks Board for any special projects, guidelines for the parks, and Block Grant funding requests; Public Works for Complete Streets; the Mayor for initiatives and funding aligned with our mission and vision; and the Board of Health for vacant lots, zoning, and healthy vending in parks.”

Learning Network - Mentoring

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Regional meeting of HKHC Sites in Texas and Grant County, NM – Sept 2012

Peer learning exchange between HKHO Arkansas and Columbia, MO – March 2011

Adetokunbo “Toks” Omishakin meeting with Mayor Chip Johnson, Hernando, MS - July 2010

Learning Network – Grantee Meetings

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“I always love HKHC meetings because I leave inspired! Each year, I’ve made major changes/adjustments when I return home after the conference.”

”[What I liked most was] being re-energized by being with like minded folks as well as being inspired by the work others do...and pushed to do more.”

Learning Network – Videos

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Central Valley, CA

Part 1 http://www.healthykidshealthycommunities.org/communities/central-valley-ca/resources/central-valley-ca

Part 2 http://www.healthykidshealthycommunities.org/communities/central-valley-ca/resources/hkhc-central-valley-part-2

Part 3 http://www.healthykidshealthycommunities.org/communities/central-valley-ca/resources/hkhc-video-central-valley-ca-part-3

Chicago, IL

Part 1 http://www.healthykidshealthycommunities.org/communities/chicago-il/resources/chicago-il

Part 2 http://www.healthykidshealthycommunities.org/communities/chicago-il/resources/hkhc-chicago-il-part-2

Part 3 http://www.healthykidshealthycommunities.org/communities/chicago-il/resources/hkhc-video-chicago-il-part-3

Louisville, KY

Part 1 http://www.healthykidshealthycommunities.org/communities/louisville-ky/resources/louisville-ky

Part 2 http://www.healthykidshealthycommunities.org/communities/louisville-ky/resources/hkhc-louisville-ky-part-2

Part 3 http://www.healthykidshealthycommunities.org/communities/louisville-ky/resources/hkhc-video-louisville-ky-part-3

Learning Network – HKHC Profiles

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Add somet

18 Personal Profiles of HKHC Leaders to date

Field Building and Collaboration

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Leadership Partners

Models

Policy Achievements

Special Initiatives

Tools Media/Outreach

Research

Your Charge for 2012 AGM!

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Meet some new faces - Get to know your fellow HKHC Grantees and make some new acquaintances

Learn something new – Attend a session/workshop/field trip and soak in some new information

Stretch yourself - Challenge yourself to do at least one thing differently when you get home

Strengthen your HKHC bonds – Spend time with your PO/EO, other NPO program and RWJF representatives, speakers and fellow grantees

Have fun – Spend some time tooling around Chapel Hill, exploring the UNC Campus or Franklin St., playing with colleagues

Onto the Field Trips!

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