ZILLOW INSIGHTSHomeowners accept that improving

their property comes with the

territory, and more than half purchase

a home that needs updates. While

increasing their property’s value is

important, many choose to make

improvements because they view

their home as a personal reflection

of themselves. When it comes to

ongoing renovations, the average

homeowner makes 6.7 improvements

to their home including painting the

interior, replacing appliances and

getting new carpet or flooring.

96% of movers have made some sort of improvement to their home

71% of younghomeowners useonline resources when planning their home renovation

30% of homeownersrenovate theirbathroom and 22%renovate their kitchen

55% of homeowners rely on a contractor or professional when planning and making home improvements

Zillow Group identifies home improvement enthusiasts as they explore and digest content across Zillow Group sites, inspiring and helping them make the perfect improvements to their home.

AUDIENCE DATA SIGNALS• Exploring home improvement content on Zillow Porchlight• Learning design tips from Trulia’s blog• Getting inspiration for home décor on Zillow Digs

Contact your Account Exectuive to discuss Zillow Group Audience Targeting and cookie pool sizes All findings are from the Zillow Group 2016 Consumer

Report and the 2015 Zillow Mover vs Nonmover Study

Reach home improvement

enthusiasts and help make their

house their dream home

Home Improvement Enthusiasts