holy cross college (autonomous) tiruchirapalli...

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI - 2.

B.COM COMPUTER APPLICATIONS - SEMESTER III

Course Title ALLIED OPTIONAL– 4 OFFICE PACKAGES

Total Hours 60

Hours/Week 4 Hrs / Wk

Code U15CO3AOT05

Course Type Theory

Credits 3

Marks 100

GENERAL OBJECTIVE:

To enable the students to understand the basic concepts and organization of a Database

COURSE OBJECTIVES:

The learner will be able to

CO No. Course Objectives

CO-1 Explain the principles of Data Base Management System.

CO-2 Design web pages through the markup language - HTML

CO-3 Explain the Frameset and its attributes

CO-4 Design programmes in Oops and Java

CO-5 Utilize the Flash for designing web pages

UNIT – I INTRODUCTION TO DATABASE MANAGEMENT SYTSTEM

Introduction to Data base – characteristics – Data Base Management System - Types of DBMS

– advantages and disadvantages - RDBMS Terminology- Relational Data Integrity – Relation

Data Manipulation- Database Security Risk - Types.

UNIT – II HTML

Introduction to HTML - Benefits of HTML - Limitations of HTML, structure of a HTML

Document - HTML Tools.

HTML TAGS: Basic tags - Horizontal Line - Body Attribute - Text Formatting.

UNIT – III FORMATTING

Marquees - Creating Links - Frames, Frameset and its attributes - Forms and its attributes.

Creating web page: Formatting the text to the page – Paragraphs, indents and break, Importing

images and adding background image to the Home page - Marquees Tag

UNIT- IV JAVA

Introduction to Oops and Java – Overview – Class, Objects, Descriptions and Benefits of Oops

and limitations - Inheritance – Meaning, Types - Polymorphism, Data Abstraction,

Encapsulation - AWT Applets.

UNIT V FLASH

Basic Concepts – Drawing – Lines and Shapes – Strokes and Fill – Different Shapes and

Brushes – Selection – Transformation and Reshaping – Importing Artwork -Animating One

Frame at a Time – Motion and Shape Tweening – Sounds.

Course Outcomes:

CO No. Course Outcomes PSOs

Addressed

Cognitive

Level

CO-1 Apply the principles of Data Base Management System. 3 Ap

CO-2 Design HTML to design web pages 3 Ap

CO-3 Understand the Frameset and its attributes 2 U

CO-4 Outline programmes in Oops and Java 2 U

CO-5 Apply Flash tools for designing web pages 3 Ap

BOOKS FOR STUDY

C Xavier :World Wide Web design with HTML( New Delhi: Tata McGraw-Hill

Publishing Co.2000).

Alexis Leon ,Mathews Leon: Database Management Systems(Leon Press, Chennai)

E.Balagurusamy, Programming with JAVA- premier (Tata McGraw –Hill Publishing

Company,New Delhi)

L.P.Editorial Board, FLASH B ( Law Point, New Delhi)

Nick Vandome, FLASH MX ( Dreamtech, New Delhi)

BOOKS FOR REFERENCE

Cay S.Horstmann and Gary Corehell: Core Java 2.0 – Advanced Features’ (New Delhi:

Tata McGraw-Hill Publishing Co.2000.

Peter Dyson : HTML Complete Reference’ (BPB Publications 2000.

Ivan Boy Ross : HTML & JAVA Scripts(BPB Publications 2000.

S.K. Bansal, (2006). Internet technologies, New Delhi: A.P.H Publishing

Corporation.

Kris Jamsa, Konrad King,Andy Anderson, (2002). HTML & Web design, New Delhi:

TATA Mc-Graw Hill .

Thiagharajan and Anbumani, “Flash MX 2004”, Tata McGraw Hill, New Delhi.

Laurie Ulrich Fuller and Robert C. Fuller, “Photoshop CS3 Bible” Willey India Pvt. Ltd

HOLY CROSS COLLEGE (AUTONOMOUS) TIRUCHIRAPALLI – 620 002.

B.Com Computer Applications (For Candidates admitted from June 2015 onwards)

Second Year - Semester – IV

Course Title ALLIED OPTIONAL– 5 CREATIVE ADVERTISING

Total Hours 60


Code U15CO4AOT06

Course Type Theory

Credits 4

Marks 100

GENERAL OBJECTIVE:

To enable the students to understand the creative development of advertisements.

COURSE OBJECTIVES:



CO-1 Explain the elements and principles of advertising layout and design and apply

creative strategies in developing layouts

CO-2 Summarizes the Response Hierarchy models in advertisement communication and

identify advertising budget factors and allocation methods.

CO-3 Explain the production process of television, radio and web advertising

CO-4 Classify the various Medias of advertising and identify the methods for measuring

advertising effectiveness

CO-5 Utilize the Photoshop tools in editing images and understand animation through

maya software

UNIT- I INTRODUCTION 12 Hrs

Creativity in Advertising– Creative Process- Creative Thinking – Lateral thinking techniques-

Big idea- Advertising Appeals- Selling style-Creative Strategies- Copy Platform- Copy Writing -

Print Copy Elements- Types of headlines-Types of copy – Elements and Principles of Design-

Layout Types.

Extra reading /Key words : Divergence and creativity

UNIT- II ADVERTISING PLANNING 12 Hrs

Communication Process – Exposure and Familiarity Model – Response Hierarchy Model ––

Attractive Elements in Advertising- Advertising Target Audience -Understanding Audience -

Controlling Zapping and Zipping -Brand Positioning-Advertising Planning –Unique Selling

Proposition and Key Selling Points – Advertising Objectives –Budget Allocation – Factors

Affecting Budget Allocation.

Extra reading /Key words : Case studies of five USP

UNIT- III ADVERTISING PRODUCTION 12 Hrs

Designing Print Advertisement – Choosing a Format – Designing a Page – Working with

Visuals– Typography and Copy Testing – Print Advertisement Production Process- Thumbnails

to Machine Ready Copy- Television Commercials –Types-Story Board-Radio Commercials-

Types Production Process- Web Advertising-Designing Web Advertisements-Production

Process.

Extra reading /Key words : story board designing

UNIT- IV ELECTRONIC MEDIA 12 Hrs

Types of media –Print- Television –Radio- Electronic and Internet- Outdoor Publicity - Direct

Mail and Other Social Media -Q R Code - Pros and Cons of Each Medium–-Time frame-Media

Vehicle – Media Planning-Media Principles and Strategies- Ratings and Reach- Software

Assistance- Space and Time Buying- Media Evaluation – Emerging Media - Salesmanship in

Advertising- Public Relations in Advertising – Advertising Research and Measuring Advertising

Effectiveness.

Extra reading /Key words : Advertising in social networks

UNIT- VPHOTOSHOP AND MAYA 12 Hrs

Photoshop -Working with Images - Resizing & Cropping Images- Layers- Painting.

Maya animation – Character Modeling- Texturing- Animation

Extra reading /Key words : Palettes

Note: Texts given in the Extra reading /Key words must be tested only through

Assignment and Seminars.

Course Outcomes:


Addressed

Cognitive

Level

CO-1 Apply creativity in developing layouts 2 Ap

CO-2 Relate and rephrase the advertising budget factors and

allocation methods. 2 U

CO-3 Understand the production process of advertising 2 U

CO-4 Outline methods for measuring advertising effectiveness 2 U

CO-5 Apply photoshop tools in editing images 2 Ap

CO-6 Develop photshop skills and create self employment 2 Ap

BOOKS FOR REFERENCE:

Bovee Courtland L.,Thill John V.,Dovel George P. and Wood Marian Burk, Advertising

Excellence, Latest Edition, McGraw – Hill, New York.

Jefkins Frank, Yadin Daniel, Advertising, Latest Edition, Pearson Education, New Delhi.

Gupta S.L., Ratna V.V., Advertising and Sales Promotion Management, Latest Edition,

Sultan Chand and Sons, New Delhi.

Belch E.George, Belch A. Michael, Advertising and Promotion (An Integrated Marketing

Communications Perpsective ), Latest Edition , Tata McGraw Hill ,New Delhi.


B.Com Computer Applications (For Candidates admitted from June 2015 onwards)


Course Title ALLIED OPTIONAL 5 – LABOUR LAWS

Total Hours 60


Code U15CO4AOT07

Course Type Theory

Credits 4

Marks 100

GENERAL OBJECTIVE:

To familiarize the students with respect to various labour legislation like Factories Act, Industrial

Disputes Act and legislation’s relating to welfare of workers such as Payment of wages Act,

Workman’s Compensation Act make the students understand and appreciate the importance of

Industrial legislations to Labour, Business and Society

COURSE OBJECTIVES:



CO-1 Remember and understand the scope and objects of-Factories Act,1948(with

amendments )

CO-2 Understand and appreciate the importance of Industrial legislations to Workmen

Compensation Act, etc

CO-3 Appreciate and analyses the students to legislation’s relating to welfare of

workers such as Payment of wages Act,

CO-4 Comprehend and critically evaluate the laws relating Industrial disputes Act.

CO-5 Understand the provisions relating to Registration and recognition of trade

Unions

UNIT - I FACTORIES’ ACT 12 Hrs

Labour law – Its scope and object --Factories Act, 1948 (with amendments): Definitions – Health

– Safety – Welfare –Working hours of women and young children - Annual leave with wages –

Penalties.

Extra reading /Key words: Special provisions, employment of women, certificate of fitness

UNIT- II WORKMEN COMPENSATION ACT 12 Hrs

Workmen Compensation Act, 1926: Defenses available to employers before passing of the Act –

Rules - Defenses available to employees – Amount of compensation – Occupational diseases.

Extra reading /Key words: Hazardous process, dangerous operations, precautions, quantum of

compensation

UNIT- III PAYMENT OF WAGES ACT & MINIMUM WAGES ACT 12 Hrs

The Payment of Wages Act, 1936(with amendments): Definitions - Rules for payment of wages -

Deductions from wages - Maintenance of registers &records – Inspectors –Appeal – Penalties -

Payment of Minimum Wages Act 1948 – provisions.

Extra reading /Key words : Wage components, advisory board, cost of living index

UNIT - IV INDUSTRIAL DISPUTE ACT 12 Hrs

Industrial dispute Act, 1947(with amendments) - Meaning - Objectives - Definitions- Relief

notice of charge in condition - Grievance - Settlement authority - Reference of dispute -

Arbitration - Strikes and lock Outs - Layoff - Retrenchment – Special provisions - Unfair labour

practices.

Extra reading /Key words: Settlement, adjudication, arbitration, Schedules, I to V

UNIT- V TRADE UNION ACT 12 Hrs

The Trade Union Act, 1926: Definition - Registration of trade Unions - Funds of trade union -

rights and liabilities of registered trade union - Recognition of Trade Unions - Penalties.

Extra reading /Key words: AITUC, INTUC, Collective bargaining



Course Outcomes:


Addressed

Cognitive

Level

CO-1 State the scope and objects of-Factories Act, 1948 (with

amendments) 2 U

CO-2 Explain the importance of Industrial legislations to

Workmen Compensation Act, etc 2 U

CO-3 Discuss the legislations relating to welfare of workers with

reference to Payment of wages Act, 2 U

CO-4 Critically evaluate the laws relating to Industrial disputes

Act. 2 U

CO-5 Enumerate the provisions relating to Registration and

recognition of trade Unions 5 U

CO-6 Develop teaching skills 5 U

PRESCRIBED TEXT:

N.D. Kapoor, A handbook on Industrial Laws, Sultan Chand & Sons, New Delhi, 2005.


Malhotra, the Law of Industrial Disputes, Vikhas Publications New Delhi.2004.

J.R. Carby Hall, Principles of Industrial Law, Pearson Publication. 2003.

H.Samuel, Industrial Law, Vikhas Publications New Delhi, 2002.


B.Com Regular / Computer Applications (For Candidates admitted from June 2015 onwards)


Course Title ALLIED OPTIONAL 5 - FINANCIAL SERVICES

Total Hours 60


Code U15CO4AOT08

Course Type Theory

Credits 4

Marks 100

GENERAL OBJECTIVE:

To understand the basics of financial services and its various dimensions, evaluation and benefits

to the economy

COURSE OBJECTIVES:



CO-1 Understand the features and list the importance of financial services and Merchant

Banking

CO-2 Recall the features and importance of Venture capital and Lease financing

CO-3 Explain the functions and importance of Factoring and Forfaiting

CO-4 Recall the meaning and process of securitization

CO-5 Explain the different kinds of mutual funds and the functions of Credit rating

agencies

UNIT- I INTRODUCTION TO FINANCIAL SERVICES & MERCHANT BANKING

12 Hrs

Financial services: Meaning – Features – Importance –and new services

Merchant Banking: Origin - Development of Merchant Banking in India - Importance –

Categories – Services - Default & Penalty.

Extra reading /Key words :Companies that are rendering the merchant banking services in

India

UNIT- II VENTURE CAPITAL & LEASE FINANCING 12 Hrs

Venture Capital financing: Meaning – Features – stages of financing – Redemption- Venture

capital in India.

Lease Financing: Meaning – types – Difference between Lease and Hire Purchase - advantages

– short comings.

Extra reading /Key words :Lease financing companies in India

UNIT- III FACTORING AND FORFAITING 12 Hrs Factoring: Meaning – Modus operandi - Types - Functions – Benefits – Factoring in India.

Forfaiting: Definition – Modus operandi – Benefits - Factoring vs Forfaiting.

Extra reading /Key words :Companies of India in factoring services

UNIT- IV SECURITISATION OF DEBT

Securitization: Meaning - Securitization Process – Merits – Securitisable assets – Types of

Securities – Conditions for successful securitization

Extra reading /Key words :Popularity of Securization in India.

UNIT –V MUTUAL FUNDS AND CREDIT RATING 12 Hrs

Mutual fund : Meaning – objectives – types – Merits – shortcomings - Credit Rating Agencies :

Meaning – functions – Credit Rating Agencies in India, CRISIL, ICRA, & CARE and Credit

Rating Symbols. .

Extra reading /Key words : Performance of different mutual fund companies in India



Course Outcomes:


Addressed

Cognitive

Level

CO-1 Recognize the features and importance of financial services

and Merchant Banking 2 U

CO-2 Identify the features and importance of Venture capital and

Lease financing 2 U

CO-3 Explain the functions and importance of Factoring and

Forfaiting 2 U

CO-4 Examine the meaning and process of securitization 2 U

CO-5 Examine the different kinds of mutual funds and the

functions of Credit rating agencies 2 U

CO-6 Develop investment skills and entrepreneurial ability 2 Ap

PRESCRIBED TEXTS:

Gordon and Natarajan, Financial Services and Markets, Himalaya Publishing House, 2010

Khan M.Y., Financial Services, New Delhi: Tata McGraw Hill.


Machiraju H.R, Indian Financial System, Delhi :Vikas Publishing House.

Chandler M.V. and Goldfeld.S.M., Economics of Money and Banking, New York : Harper

and Row.

Gupta Suraj B., Monetary Economics,New Delhi : S. Chand and Co.

Gurusamy. S, Financial Services, Tata McGraw Hill Education Pvt. Ltd, 2011

Shashi & Gupta, Financial Services, Kalyani Publishers, 3rd Edition, 2010




Course Title MAJOR CORE- PROGRAMMING IN C

Total Hours 75


Code U15CO5MCT09

Course Type Theory

Credits 4

Marks 100

GENERAL OBJECTIVE:

To enable the students to learn the features of C, develop Programming skill.

COURSE OBJECTIVES:



CO-1 Understand the features of C and basic structure of C programs and executing a C

program

CO-2 Recall the features of decision making and looping

CO-3 Work with C functions and Handling of Character Strings

CO-4 Recall the Multidimensional arrays

CO-5 Explain the formatted input and output and working with structures adding data to

file

UNIT I: INTRODUCTION

Introduction - features of C - basic structure of C programs - programming style - executing a

C program - constants, variables and data types - operators and expression.

UNIT II: DECISION MAKING

Managing input and output operators - decision making and branching -Decision making and

looping

UNIT III: MATHEMATICAL FUNCTIONS

C functions, Mathematical functions - Sin - Cos - Tan , Sqrt - Pow - Log - Handling of Character

Strings - User-defined functions.

UNIT IV: ARRAYS, STRUCTURES AND UNIONS

Introduction - One-dimensional arrays - Two-dimensional arrays - Intitializing two-dimensional

arrays - Multidimensional arrays. Structure definition - giving values to members - structure

initialization - using a structures - arrays of structures - structures and functions.

UNIT V: POINTERS AND FILE OPERATIONS

Understanding pointers - pointers and functions - file operations, understanding files - declaring

a file - opening a file - closing a file - input and output functions - formatted input and output -

working with structures adding data to file - reading and printing a disk file.

Course Outcomes:


Addressed

Cognitive

Level

CO-1 Recognize the features of C and basic structure of C

programs and executing a C program 3 Ap

CO-2 Identify the features of decision making and looping 2 U

CO-3 Explain the C functions and Handling of Character Strings 2 U

CO-4 Examine the Multidimensional arrays 3 Ap

CO-5 Examine the formatted input and output and working with

structures adding data to file 3 Ap

BOOKS FOR STUDY

1. E.Balagurusamy, "Programming In ANSI C", 2nd Edition.

REFERENCE BOOKS

1. Herbert Schildt,"C Made easy”, Computer Science Series, McGraw-Hill International

Editions,

1987.

2. Herbert Schildt.,"The Complete Reference C", Tata MC Graw Hill,Fourth Edition 1995.

3. E. BalaGurusamy, " Programming in ANSI C”, 3rd Edition.

4. C.Xavier,"C Language and Numerical Methods ", New Age International (P) Ltd.

5. Kenneth a. Barclay,"C Problem Solving and Programming”.

6. S.K.Srivatsava,"C in depth", BPB Publications, New Delhi.

7. Yeshwant Kanetkar, “Let us C”.




Course Title MAJOR ELECTIVE - ORACLE WITH DEVELOPER 2000

Total Hours 75


Code U15CO5MET07

Course Type Theory

Credits 5

Marks 100

GENERAL OBJECTIVE:

To understand the basic concepts of Database Management System. To get through Knowledge

on Normalization techniques. To Know the Effective design and Business Application

Development.

COURSE OBJECTIVES:



CO-1 Understand Database Management System and its Components

CO-2 Recall the features of Data Normalization

CO-3 Work with SQL Data Definition Language

CO-4 Application development in FORM 5.0

CO-5 Creating a Report using Oracle Report Builder

UNIT I : INTRODUCTION

Introduction-Advantages of database systems approach-Components of a Database

Management Systems-History of Database Management System-Feasibility Study-Design

systems –Class Diagrams-Data Types –Events.

UNIT II DATA NORMALIZATION

Data Normalization –Tables, Classes and Keys-Normal Forms: First normal form-Second

normal form-Third normal form- Boyce- Codd normal form-Data rules and integrity-Converting

class diagrams to normalized tables-Data Dictionary.

UNIT III DATA QUERIES

Data queries –Query Basics-Computations-Subtotals and GROUP BY command –

Queries with Multiple tables-Sub queries –Joins – SQL Data Definition Language & SQL Data

Manipulation Language Commands –Quality: Testing Queries.

UNIT IV: FORMS

Working with Forms: Basic Concepts –Application development in FORM 5.0 – FORM

Module – Using FORMS Builder-FORMS Wizards –Creating a FORM –Generating and

Running a FORM.

UNIT V: REPORTS

Working with Reports: Features – Basic Concepts – Creating a Report using Oracle

Report Builder-defining a data module for a Report –Specify the layout for the report –Specify a

runtime parameter form for a report- Using Oracle Reports interface –Creating a default tabular

report –Creating Computed Columns – Customizing Report Layout.

Course Outcomes:


Addressed

Cognitive

Level

CO-1 Recognize the features Database Management System and

its Components 3 Ap

CO-2 Identify the features of Data Normalization 2 U

CO-3 Apply SQL for Data analysis 2 U

CO-4 Creating a FORM 3 Ap

CO-5 Examine the format of Specify layout for the report 3 Ap

BOOKS FOR STUDY

Gerald V.Post, ”Database Management Systems”, Second Edition, TATA McGraw-

Hill Edition 2002

UNITS- I, II, III

Ivan Bayross,”Commercial Application Development Using Oracle Developer 2000”,

BPB Publications, New Delhi.

UNITS- IV, V

REFERENCE BOOKS

Raghu Ramakrishnan And Johannes Gehrke,”Database Management Systems”,Third

Edition, McGraw-Hill, International Edition 2003.

James Martin,”Principles Of Database Management System”.

Jeffrey D.Ullman, “Principles Of Database System”, Galgotia publications, 1988.

C.J.Date, “An Introduction To Database Systems”, Narosa Publishing house,

1988.

Bipin C.Desai,”An Intoduction To Database Systems”, Golgatia publications,



Third Year - Semester – V

Course Title MAJOR ELECTIVE 2 - COMPANY LAW

Total Hours 75

Hours/Week 5Hrs / Wk

Code U16CO5MET02

Course Type Theory

Credits 5

Marks 100

General Objective:

To understand the basic principles and practices of Company Law.

Course Objectives:

The learners will be able to


CO-1 Remember and understand the concepts of company, its types and the procedure of

incorporation.

CO-2 Understand and remember the important statutory documents, its contents and the

legal provisions to alter the contents of these documents of a company.

CO-3 Understand the various types of prospects and the legal provisions of allotment of

securities.

CO-4 Remember and understand the administration setup of a company and various

meetings of the company.

CO-5 Understand different types of winding up of a company and legal provisions relating

to winding up of a company.

UNIT – I INTRODUCTION 15 Hrs

Company- Meaning –Features – Lifting of the Corporate Veil – Types of company: Statutory,

Registered, Public Limited, Private Limited, Foreign, Small, Dormant and One Person Company,

Companies with Charitable Objects – Incorporation procedure of a Company

Extra reading /Key words: Promoter of a company and his legal position in the company

UNIT – II STATUTORY DOCUMENTS 15 Hrs

Memorandum, of Association: Contents- Change in clause of MOA - Articles of Association:

Contents - Doctrine of Ultra vires – Exceptions - Doctrine of Indoor management - Doctrine of

Constructive notice - Exceptions.

Extra reading /Key words:Formats of Articles of Association with reference to different types

of companies.

UNIT – III PROSPECTUS & ALLOTMENT OF SECURITIES 15 Hrs

Prospectus: Meaning and contents – Self prospectus – Red Herring Prospectus – Abridged

Prospectus –Misstatements in Prospectus - Allotment of securities- Global depository receipts

Alteration of share capital - Rights issue – Bonus issue – Buyback of securities.

Extra reading /Key words:- sweet equity shares

UNIT – IV COMPANY MANAGEMENT AND MEETINGS 15 Hrs

Administration - Directors, Managing Directors, Company Secretary - Qualifications and

disqualification - Appointment - Powers - Duties - Rights and liabilities- Company meeting:

Kinds - Notice - Proxies – Quorum - Agenda - Minutes - Resolutions.

Extra reading /Key words: Administration structure of top Ten Indian Companies.

UNIT – V WINDING UP 15 Hrs

Winding up of companies - Different modes of winding up- Consequences of winding up.

Extra reading /Key words:Recent winding up of companies in India.



Course Outcomes:


Addressed

Cognitive

Level

CO-1 Recall the concepts of company and classify its types of

Companies. 2 U

CO-2 Remember the procedure of incorporation of company. 3 U

CO-3 Explain the important statutory documents of a Company. 3 U

CO-4 Discuss the legal provisions relating to alter the contents of

the statutory documents of a company. 3 An

CO-5 Recall the various types of prospects and the legal

provisions of allotment of securities. 3 U

CO-6 Elucidate the administration setup of a company. 2 U

CO-7 Discuss various meetings of the company. 3 U

CO-8 Explain different types of winding up of a company and

legal provisions relating to winding up of a company. 3 U

CO-9 Develop skills relating to practical functioning of

companies 3 Ap

PRESCRIBED TEXT:

Kapoor N.D, (2008). Company Law- Incorporating the Provisions of the Companies Amendment

Act, 2000, New Delhi : Sultan Chand & Sons.


Gower L.C.B, (2005). Principles of Modern Company Law, London: Stevens & Sons.

Singh Avtar, (2007). Company Law, Lucknow: Eastern Book Co.

Gogna. P.P.S. (2016), Company Law, S Chand Publishing, New Delhi.

*************



Third Year - Semester – VI

Course Title MAJOR ELECTIVE - MULTIMEDIA AND WEB

DESIGNING

Total Hours 75


Code U15CO6MCT16

Course Type Theory

Credits 5

Marks 100

GENERAL OBJECTIVE:

To learn the concepts and techniques in multimedia. To know the fundamental concepts in

internet. To learn and implement the flash concepts.

COURSE OBJECTIVES:



CO-1 Designing texts for multimedia and Animation in Multimedia Projects

CO-2 Recall the features of Wide Area Information Service

CO-3 Work with DHTML

CO-4 Creating a Flash Document and Configuring the Flash Movie

CO-5 Using the Frame by Frame Graph view

UNIT I: MULTIMEDIA

Multimedia An Introduction: Definition –Multiple facts of multimedia- various classifications.

Multimedia Software: Varities of Multimedia software- Drivers, Players, Tools and applications.

Texts in Multimedia: Text as a part of multimedia project- Designing texts for multimedia-

Multimedia Text(Display Design considerations and content design consideration)- Hypermedia

– Hypertexts. Multimedia Animation: Animation in Multimedia Projects-Object and Cel

animation-2D&3D animations.

UNIT II: INTERNET

Introduction to the Internet: Computers in Business –Networking –Internet –Email –Resource

sharing –Gopher –WWW –Usenet –Telnet –Bulletin Board Service –Wide Area Information

Service. Introduction to HTML – Designing a Home Page -History of HTML –HTML

Generations –HTML Documents –Anchor Tag –Hyperlinks –Sample HTML Documents.

UNIT III: HTML

Head and Body Section –Designing Body Section –DHTML and style sheets :Defining styles –

Elements of styles –Linking a style sheet to an HTML document – In-Line styles –External style

sheets –Internal style sheets –Multiple styles.

UNIT IV: FLASH

Getting To Know Flash 5: Flash Concepts –Creating a Flash Document –Configuring the Flash

Movie –Modifying the Grid –Introducing the Toolbars(Windows Only)- Introducing the Toolbox

–Introduction Layers –Using Flash Panels –Using the Flash Document Library –Using the

Library Options Menu –Using Library Folders – Editing Library Items –Using the Common

Libraries –Using Context Menus. Creating Graphic Objects: Creating A Custom Line Style –

Adjusting Pen Tool Preferences –Deleting Points from a Path –Modifying Points Along a Path.

Modifying Objects –Smoothing and Straightening Objects –Rotating Objects –Scaling Objects.

UNIT V: FLASH

Publishing Your Flash Production: Using the Bandwidth Profiler –Using the Frame by Frame

Graph view –Using the Streaming Graph view –Changing Download Settings – Using the Show

Streaming Command- Using the Movie Explorer – Optimizing Your Flash Movies –Publishing

Your Flash Movie –Adjusting Publishing Settings –Adjusting Format Settings –Adjusting

HTML Settings –Adjusting Flash Settings –Publishing Movies in Projector Formats –Previewing

the Publication –Publishing the Movie.

Course Outcomes:


Addressed

Cognitive

Level

CO-1 Working with multimedia and Animation in Multimedia

Projects 2 U

CO-2 Adopt Wide Area Information Service 3 U

CO-3 Apply DHTML 3 U

CO-4 Creating a Flash Document and Configuring the Flash

Movie 3 An

CO-5 Using the Frame by Frame Graph view 3 U

BOOKS FOR STUDY:

1. S.Gokul, “Multimedia Magic”, BPB Publication, First Edition, 1998.

2. C.Xavier, “World Wide Web Design with HTML”, TMH, third Edition, 2000

3. Doug Sahlin, “Flash 5 Virtual Class room”, McGraw-Hill Companies, First Edition, 2001


1. Jofin F.Koegel Bufard, “Multimedia Systems”, ACM pree, First Edition, 1994.

2. Judith JeffCoatte, “Multimedia in practice Technology and Applications”, Prentice Hall

of India, First Edition, 1995.

3. S.K.Bansal, “Internet Technologies”, A.P.H Publishing Corporation, First Edition, 2001.

4. Sharm Bhangal, Amanda farr, Partrick Rey, “Foundation Flash 5” friends of ED, First

Edition, 2000.

5. Mathew David, “Flash MX -3D Graphics” Wiley-dreamtech India Pvt.Ltd.,First Edition,

2003.




Course Title MAJOR ELECTIVE - FUNDAMENTALS OF E –

COMMERCE

Total Hours 75


Code U15CO6MET06

Course Type Theory

Credits 5

Marks 100

GENERAL OBJECTIVE:

To provide an understanding of E-Commerce practices and Applications in business and

marketing areas.

COURSE OBJECTIVES:



CO-1 Understand the evolution of Electronic Commerce

CO-2 Recall the Major modes

CO-3 Understand the E-Commerce implementation

CO-4 Creating and maintaining brands on the web

CO-5 Using the prospects of E-Commerce

UNIT – I INTRODUCTION TO E-COMMERCE

Electronic Commerce: Meaning – Definition – Scope – Goals, functions – Significance –

Benefits – Electronic Commerce evolution – advantages and disadvantages; Pre – Requisites

Traditional commerce and electronic commerce – Role of e-commerce.

UNIT – II DRIVING THE E-COMMERCE REVOLUTION

E-Commerce activities – Major modes, models – B2 B, B2C, B2G, C2G, C2C – Development of

e-commerce activities – Elements – Stages – Solutions – Targeting Strategy – e-commerce and

internet – Brick & Mortar to click and mortar – Electronic markets in India – Pull & Push

Marketing – Web Personalization.

UNIT – III E-COMMERCE SOFTWARE

E-Commerce requirements – Web hosting – Basic packages – Security threats – CERT – four

‘C’s – EDI – E-Commerce implementation – Evaluation – Issues of e-commerce – Call centre:

Types of e-payment systems – Steps for e-payment: Traditional payment models – Problems –

Electronic cash – Electronic wallets – Small cards and charge cards.

UNIT – IV STRATEGIES FOR MARKETING SALES & PROMOTION

Identifying and reaching customers – Creating and maintaining brands on the web – Banners ads

– Business models for selling on the web – CRM Definition – Components – Need – Goal –

Architecting – E-Commerce and the future.

UNIT – V PROSPECTS OF E-COMMERCE

E-business – Internet bookshops, grocery supplies – software supplies & support – Electronic

newspapers – Online share dealing - Online shopping – Victual auctions – E-diversity – E-

security.

Course Outcomes:


Addressed

Cognitive

Level

CO-1 Comprehend the evolution of Electronic Commerce 2 U

CO-2 Use the Major modes 3 U

CO-3 E-Commerce implementation 3 U

CO-4 Creating and maintaining brands on the web 3 An

CO-5 Using the prospects of E-Commerce 3 U

BOOKS FOR STUDY

1. Murthy C.S.V., (2003). E-commerce concepts, models, strategies, New Delhi :

Himalaya Publishing House.

BOOKS FOR REFERENCE

David Whiteley,( 2001). E-commerce strategy, technologies and applications, NewDelhi

:Tata McGraw Hill Publishing Company.

Gary P. Schneides, James.T Perry, (2001). Electronic Commerce, Cambridge : Course

technology.

Kalakota Whinston, (2006). Fronties of Electronic Commerce, Singapore : Pearson

education.




Course Title MAJOR ELECTIVE 3 - RETAIL MANAGEMENT

Total Hours 75


Code U16CO6MET03

Course Type Theory

Credits 5

Marks 100

General Objective:

To enable the students to understand the various concepts in Retailing

Course Objectives:



CO-1 Summarize the concepts of retailing problems, factors, issues and challenges at

global market level.

CO-2 Elaborate the contents about traditional retail formats

CO-3 Discuss the modern retail formats in current scenario

CO-4 Enumerate the retail strategic planning, location, factors and planning policies

CO-5 Describe the retail marketing strategy, store loyalty, franchising and CRM.

UNIT - I INTRODUCTION TO RETAILING

Definition – Importance, functions of a retailer, problems in retailing – factors influencing

retailing in India. Global retail market: Issues & Challenges – Life cycle in retail

Extra reading /Key words: kirana stores, mom and pop stores

UNIT –II TRADITIONAL RETAIL FORMATS

Retail formats – Departmental stores, Convenience stores – Super markets – Chain stores –

Speciality stores – Door to Door selling – Retail Co-operatives –- Features, merits & demerits.

Extra reading /Key words: virtual retailing, e retailing

UNIT - III MODERN RETAIL FORMATS

Single Channel and Multi-Channel Retailing, Direct Marketing: Emerging Trends, Steps in

Direct Marketing Strategy, Key issues: Direct Selling, Vending Machines, Electronic Retailing -

Scope, Characteristics, Video Kiosks, Airport Retailing.

Extra reading /Key words: virtual retailing, airport kiosk

UNIT- IV RETAIL STRATEGY PLANNING

Steps in strategic planning process - Retail location strategy – Factors influencing Retailer’s

Choice of location - factors affecting merchandise planning – Importance of Human Resource

Management in Retailing - Pricing policies

Extra reading /Key words: self-sustaining communities, situation analysis

UNIT -V RETAIL MARKETING STRATEGY

Retail promotion strategies – Visual Merchandise – Store loyalty – Variables influencing store

loyalty – Building Store loyalty – Customer Relationship Management – Meaning, Importance,

steps involved in CRM process - Retail Franchising

Extra reading /Key words: value creation,, loyalty cards and points



Course Outcomes:


Addressed

Cognitive

Level

CO-1 Analyse retailing problems, factors, issues and challenges at

global market level. 2 An

CO-2 Evaluate traditional retail formats 2 U

CO-3 Classify modern retail formats in current scenario 2 U

CO-4 Discuss the retail strategic planning, location, factors and

planning policies 3 An

CO-5 Describe the retail marketing strategy, store loyalty,

franchising and CRM. 3 U

CO-6 Develop marketing skills and maintenance of retail outlets

to enhance business profits 3 Ap

PRESCRIBED TEXT:

Swapna Pradhan, Retailing Management, Tata McGraw Hill

Education Private Limited, New Delhi, 2012


Suja Nair, Retailing Management, Himalaya Publishing

House, Mumbai, 2008.

Chetan Bajaj, Retailing Management, Oxford University Press,

India, 2005.

Barry Berman & Joel R Evans, Retailing Management, Prentice Hall of India,

New Delhi 9th Edition, 2004.




Course Title MAJOR ELECTIVE3- INTERNATIONAL HUMAN

RESOURCES MANAGEMENT

Total Hours 75


Code U16CO6MET04

Course Type Theory

Credits 5

Marks 100

General Objectives:

To enable the students to understand the various concepts in IHRM

To understand the elements of global knowledge and IHRM implications

To give insight into Cultural dimensions, recruitment, Training development and work life

balance

Course Objectives:



CO-1 Understand, apply and evaluate the issues, opportunities and challenges pertaining to

international HRM

CO-2 Remembers, understands and develop competency in dealing with cross cultural

situations

CO-3 Apply, analyze and recall the wide range of sources for attracting and recruiting

talent and appropriate practices for job placement in international levels

CO-4 Evaluate, design and formulate the various IHRM processes such as international

staffing, training and Development

CO-5 Understand and apply the new developments in IHRM and developing the managing

role of human resources in the global arena

UNIT- I IHRM IN INTERNATIONAL CONTEXT 15 Hrs

IHRM –an overview approaches issues and challenges- trends –modes – developments.

Extra reading /Key words: e IHRM, e IHRM trends

UNIT - II CULTURAL DIMENSIONS, WORK LIFE BALANCE, EMPLOYEE

RELATIONS 15 Hrs

Understanding culture –determinants – importance of Cultural sensitivity – Cross-culture Models

– communication work life balance, and employee relations.

Extra reading /Key words: e culture, e work life balance

UNIT - III INTERNATIONAL SELECTION AND RECRUITMENT 15 Hrs

Personnel selection for overseas assignment, expatriate selection, selection in other countries.

Recruitment- methods- Cross national advertising, internet recruitment.

Extra reading /Key words: e recruitment, e assignment

UNIT - IV INTERNATIONAL STAFFING, TRAINING & DEVELOPMENT 15 Hrs

International Laborer Market, HR requirements – staffing policies –sources.

Training & Development: reasons impact of different learning styles on training, types of Cross -

culture training

Extra reading /Key words: e staffing , e training and development

UNIT- V NEW DEVELOPMENT IN IHRM & MANAGING HRM 15 Hrs

Organizational capacity, HR support function – service centers, Global HR implications, and

Global e-enablement of HR processes - Talent management, Employment branding –

management through the global networks – Global knowledge and Management strategies.

Extra reading /Key words: global knowledge management, e global networks



Course Outcomes:


Addressed

Cognitive

Level

CO-1 Examine the issues, opportunities and challenges pertaining

to international HRM; 2 U

CO-2 Examine the competency in dealing with cross cultural

situations; 2 U

CO-3

Discover the sources for attracting and recruiting talent and

appropriate practices for job placement in international

levels;

1 U

CO-4 Identify the various IHRM processes such as international

staffing, training and Development; 1 U

CO-5 Identify the new developments in IHRM and developing the

managing role of human resources in the global arena 1 U

CO-6 Develop teaching skills 1 U

PRESCRIBED TEXT:

P.L. Rao: International Human Resource Management –Text and Cases, Excel

Books, New Delhi, First Edition 2008.


Chris Brewer, Paul Sparrow & Guy Vernon: International Human Resource

Management, Universities Press (India) Private Limited 2008.

Neeshu Sharma &Atul Sharma: International HRM, Vayu Education of India, First

Edition, 2014, New Delhi




Course Title MAJOR ELECTIVE 3 – INTERNATIONAL FINANCIAL

MANAGEMENT

Total Hours 75


Code U16CO6MET05

Course Type Theory

Credits 5

Marks 100

General Objective:

To provide the students with the knowledge of Balance of payment, FOREX market, Methods of

Raising funds in International markets, Management transactions Exposure, International

Monetary Systems and International methods of payment.

Course Objectives:


CO-1 Understands the concepts relating to foreign exchange

CO-2 Describes the concepts of hedging, swaps, spot and forward

CO-3 Appraises the various methods of raising funds through securities in international

markets

CO-4 Understands the prevailing international monetary systems

CO-5 Identifies the various international payment methods

UNIT - I INTRODUCTION

Balance of Payment – Current A/c & Capital A/c – Functions and structure of Forex

market – Spot & Forward transactions– Exchange rate theories –Purchasing Power Parity ,

Interest Rate Parity

Extra reading /Key words: international economic transaction, stakeholder relationship

UNIT II – MANAGEMENT TRANSACTIONS EXPOSURE

Methods of hedging of the Exposures – Overview of the methods of hedging the risks –Spot and

Forward contracts – Swaps – Options & Futures

Extra reading /Key words: Regional trade agreement, global stock

UNIT III – METHODS OF RAISING FUNDS IN INTERNATIONAL MARKETS

FDI – ADRS & GDRS – International Bonds market & Equity market – Euro Dollar /

Euro Currency market – Instruments in International financial markets

Extra reading /Key words: FOREX risk management, import and export strategy

UNIT IV – INTERNATIONAL MONETARY SYSTEMS

Bretton woods System –Fixed & Floating rate system – World Bank – International

Monetary Fund – Special Drawing Rights.

Extra reading /Key words: trade finance, free trade zone

UNIT V – INTERNATIONAL METHODS OF PAYMENT

Letter of credit – Provision of UCPDC- Pre shipment & Post shipment finance –

Factoring & Forfeiting services – Role of EXIM bank & ECGC

Extra reading /Key words: settlement of trade, foreign exchange rates



Course Outcomes:


Addressed

Cognitive

Level

CO-1 Apprehends the concepts relating to foreign exchange 2 U

CO-2 Perceives the risks in hedging, swaps, spot and forward 2 U

CO-3 Categorizes the various methods of raising funds through

securities in international markets 3 U

CO-4 Evaluates the prevailing international monetary systems 3 U

CO-5 Determines the various international payment methods 2 U

CO-6 Develop skills relating to financing and banking related

operations 2 Ap

PRESCRIBED TEXT:

Francis Cherunilam International Business Environment Himalaya Publishing House (2003)


CheolS.Eun& Bruce G Restrick- International Financial Management – Tata Mc Graw

publication

Eun ,Cheol S. &David , Restrick&Percy- International Financial Management – Tata Mc

Graw publication 2003

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