holy crap! you can get fired for social media posts?
TRANSCRIPT
Holy Crap! You Can Get Fired for
Social Media Posts?Personal Branding in a Social,
Mobile, Digital World
Anthony Weiner
Resigned From
Congress…
Due to
inappropriate
Tweets
How Can You Maintain A Good Reputation Online?
Hi, I’m @EricTTung
Social Media Manager @ BMC
Univ. Texas 05 Graduate
7 Years in Social
145,000 Twitter followers
Forbes #33 Social Media Influencer
2008, GDF SUEZMarketing
Communications
- Telemarketing
- Promo Products
- Trade Shows
- Newsletters
- Google Ads
- Social Media
What We’re Noodlin’
1. Social Media is Huge.
2. Online Reputation Oops.
3. Online Reputation for Jobs.
4. How to Fix Your Social.
Facebook Privacy Settings
5. Extra Stuff You Should Do.
Social Networking is
HUGE.World Populations
China 1,360M
India 1,241M
1,060M
560M
400M
USA 317M
Indonesia 249M
240M
Brazil 201M
Pakistan 185M
Nigeria 173M
150M
10% of organizations
report an employee who
has done something via
Social media that
damaged its reputation
Importance of Social Media
Be Nice.
“We do not know the total millions of dollars FedEx pays
Ketchum…We are confident however, it is enough to expect a
greater level of respect and awareness from someone in your
position…A hazard of social networking is people
will read what you write.”
Social Networks Used for Hiring
78%
55%45%
87%
55%47%
93%
66%
54%
LinkedIn Facebook Twitter
2010
2011
2012
86% of Recruiters Likely to Look at
Social Profiles
48%
25%
13%
14%Always Use
Occasionally
If Provided
Never
YES, 54% of recruiters
said poor spelling
& grammarwere
negative.. and only
said that photos
consuming alcohol were.
47%
Check Links for professionalism.
Look several pages deep.
Remove Pages from Google.
(Google “Remove Pages from Google”)
Bury The Info.
Get more pages that talk about you
(LinkedIn, YourName.com, etc).
Yourself.
”If you have something
that you don't want
anyone to know,
maybe you shouldn't
be doing it in the first
place.”- Eric Schmidt,
Google Chairman
Get on LinkedIn.
1.Build Your Network
2.Opportunities Come To You
3. Industry Group Connections
4.Keep Resume Up to Date
5.Read Industry News
6.Get Noticed on Google
“Your LinkedIn profile is
your online identity
and should be thought
of as the profile you
build a reputation from,
not your online
resume.
- @KokaSexton, LinkedIn
Setting Up The Perfect Profile1. Your name should only
contain your name
2. Catchy headline with
keywords you want to be
found for
3. Professional
Photo
4. Reach at least
501 connections
for social proof
10. Add a video or slideshow using
LinkedIn’s new multimedia feature.
8. Use keywords you
want to be found for
throughout your
summary and profile
9. Write in the first
person – this is not
your resume or CV.
11. Keyword load your Skills
with terms you want to be
endorsed for. Use branded
terms when available.
Expand Your ConnectionsUse “People You May Know”
on your Home Feed Screen
Add your email address to
search for personal contacts
on LinkedIn.
Get on #Twitter.
1.Stay on top of news & trends
2.Follow People in your field
3.Develop your Voice/Following
4.Connect with Brands
5.Connect with Celebs
Setting up the Perfect Twitter
Profile1. Interesting header image
2. Photo, clear, centered.
3. Complete Name, Bio
4. Include Something Fun
5. Location listed6. Posts regularly
Find Twitter Connections
From Discover tab, click on “Who
to follow” to find Twitter users
similar to ones you currently follow.
From Discover Tab, click on “Find
Friends” to connect email
address. From mobile app, import
contacts to find friends.
3 Ways To Use Twitter
1. Learning: Utilizing Twitter as a daily news
feed of critical and curated information
2. Helping: Adding back to that community
with frequent engagement and helpful
responses to friends, industry professionals
and influencers.
3. Promoting: Promoting your work, of others
in the industry.
Did it work?Targeted:
Interviewed:
Offers:
David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone
David Droga Gerry Graf Ian Reichenthal Scott Vitrone
Ian Reichenthal Scott Vitrone
What You Should Do.
Check Facebook Privacy Settings
Check Posts, Photos, Profile
Google Yourself.
Sign up for Twitter, LinkedIn, and
your domain.
Blog, blog, blog.
Provide Value. Be Yourself.