Marketing with Free Classifieds

Dan Holperin and Peter Wensman

History

- The first classifieds were etched in stone

- Classifieds in 15th century England were commonly for lost property

- The first classified in America was in the Boston News-Letter dated 1704

Scope and Reach

- Free online classifieds are very cost effective and easy to use

- They can be accessed by anyone with internet all around the world

- Many types of items and services can be advertised and sold

Outside Industry

- Automotive industry uses free classifieds to sell cars and advertise services

- Individuals use classifieds to market services like tutoring and music lessons

Industry Examples

- Northwoods Property Management uses a simple and informative approach to

advertising on Craigslist

- Our Gulf Coast Properties uses a more complex and eye catching method of marketing

on Craigslist.

Expert Interview

- Eva Hatzenbihler is an investor, property manager, and Real Estate Group director

- Has great success using Craigslist

Relation to Course Content

- Geographic Segmentation – Craigslist is separate by geographic areas

- Target Audience – Consumers seeing your ad are already likely to purchase

- Consumer Wants – Classifieds need to set a vacation rental apart from the competition

- Differentiation – Need to highlight unique features

- Perception – Consumers need to know they are getting a quality

Future Impact

- Trend will continue to grow with more businesses and more consumers