Holoby Jimmy Wong and Seesia Thao

Adam Polen

Product Feature Product Feature

A cell phone that show images of the A cell phone that show images of the other lineother line

Positioning Teenagers and older people that like talking

on the phone for usually friendly purposes People who are really tech People with an income rate of at least 20

dollars per hours Competitors are T-Mobile, Verizon, Cricket,

etc. Our product is on the high quality high price

section because it isn’t cheap and you can see images of people on the other line why because no other can do that

Market Research

Well we basically used the surveys We used Focused Group, Product Testing

and Specialized Research company

Market Research 2Market Research 2

We found out that most prefer to talk to We found out that most prefer to talk to phone for least 30 mins to 1 hours and we phone for least 30 mins to 1 hours and we also out that most people like fighting also out that most people like fighting games, strategy, adventure, or all the above games, strategy, adventure, or all the above and most people prefer computer bands like and most people prefer computer bands like hp most people also prefer the LG and other hp most people also prefer the LG and other brands of cell phones and also most people brands of cell phones and also most people don’t prefer not to spend on any cell phone don’t prefer not to spend on any cell phone most people get there cell phone at the mall most people get there cell phone at the mall

Are you willing to spend a lot on a phone?

0

1

2

3

4

5

6

7

8

Yes No

Series1

How often do you use a phone per day?

30 minutes

1 hour

2 hours

Over 2 hours

Packaging

Well are is transparent easy to open and it protective and it small and environmentally safe and it weight small and it also child proof.

The packaging is a sturdy box inside the are plastic materials that hold the phone and it fit the phone exactly. It is easy to open all you got to do is open the top and pull it out inside you should find a piece of paper that has are contact information and are company name.

Label Label

Information include Information include in warning feature in warning feature instruction what instruction what inside product inside product name name

Features… - - - - - - - - - - - - - - - - - - - - -.

Instructions - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -.

Pricing

• 400-lowering after 2 month 200

• Any where around 200

• We will use skimming

Promotion Promotion For personal selling we are going to have are For personal selling we are going to have are

employee call to other people because it is a lot employee call to other people because it is a lot easier to meet them easier to meet them

For mass selling we advertisement because a lot For mass selling we advertisement because a lot of people can and could see them of people can and could see them

For public we are going to try to get into the For public we are going to try to get into the news papers because it freenews papers because it free

Sale promotion we are going to do a contest with Sale promotion we are going to do a contest with out are product because they might like the out are product because they might like the product and tell them about our product to their product and tell them about our product to their friend friend

Promotion Promotion We are focuses on mass because it isn’t We are focuses on mass because it isn’t

expensive and is easy to to do. People expensive and is easy to to do. People from different place will see the product from different place will see the product and may think it’s worth buying this get and may think it’s worth buying this get the company money and a reputation if the company money and a reputation if people enjoy the phone people enjoy the phone

Personal selling because it is very slow and Personal selling because it is very slow and expensive trying to sell to one customer at expensive trying to sell to one customer at a time wouldn’t be too effective many of a time wouldn’t be too effective many of the target market may not buy the phone the target market may not buy the phone this would be a waste of time and effort this would be a waste of time and effort money would be made slow as well money would be made slow as well

Promotion

Mass selling The add would look like cell phone feature

Personal Teenagers and older that like talking on the phone for usually purpose and tech people with an income rate at lease 20 dollars per hours because they need to be able to afford it and be into new things

Distribution Distribution

Well sell it from multiple channel Well sell it from multiple channel We won’t be using any middlemen We won’t be using any middlemen We chose this method because we want We chose this method because we want

people to mostly buy from us. Multiple people to mostly buy from us. Multiple channel mean more ways to get our product channel mean more ways to get our product to customers. We’ll earn more money by not to customers. We’ll earn more money by not letting retailers or wholesalers sell our letting retailers or wholesalers sell our product. This means middleman aren't product. This means middleman aren't needed. We chose to let Amazon.COM needed. We chose to let Amazon.COM

Well earn more money Well earn more money

Conclusion Conclusion

You should buy our product You should buy our product because it is the kind of cell that because it is the kind of cell that let you see people on the other let you see people on the other line and it well become popular line and it well become popular u might want to get one u might want to get one