hollie gazzard trust fundraising pack · 2017-11-03 · the legal stuff. stay safe we need you and...

1© Hollie Gazzard Trust 2017

© Hollie Gazzard

Hollie Gazzard Trust

Fundraising Pack


Hollie Gazzard Trust

1 Youcanmakeadifference…2 About HGT3 About Hollie4 Ideas/gettingstarted/planninganevent5 Toptips6 Whatthemoneywilldo–Donationsvideo7 Fundraisingtips8 Poster9 Writingapressrelease10 Thelegalstuff.Staysafe11 Sponsorshipform12 Otherwaystogetinvolved;corporatepartnerships13 Howtosendusyourdonations


You can make a difference…

ThankyouforhelpingtheHollieGazzardTrust(HGT)makearealdifferencetothelivesofthosesufferingfromdomesticabuseandviolence(DVA),coercivecontrolandstalking,andpositivelychangingthelivesofyoungpeople.

ThisfundraisingpacktellsyouallyouneedtoknowaboutsupportingHGT!

Yourhelpmeanstheworldtous.Pleasestayintouchandifyouhaveanyquestions,pleaseletusknow–[email protected]

mailto:[email protected]


About HGT

TheTrustwascreatedfollowingthemurderof20-year-oldHollieGazzardin2014byanex-partner.HGThelpsreducedomesticviolenceandstalkingthroughcreatinganddeliveringworkshopsandprogrammesandpromotinghealthyrelationshipstoschools,collegesanduniversities.Italsocampaignstoreduceanti-socialbehaviourandknifecrime.TheultimateaimoftheTrustistopositivelychangethelivesofyoungpeoplethroughpartnershipsincommunities,aswellasworkingalongsideothercharitiesandprofessionalagencies.HGTalsohasprogrammesandtrainingintheworkplaceandfundsyounghairdressersatGlosColintheirstudies.Inaddition,HGTfundsanIndependentStalkingAdvocacyCaseworker(ISAC)andalsoyoungperson’scoordinatoratGDASS.


Hollie Gazzard

Holliewasdeterminedandsuccessful,atrueinspirationforothers,lovedbyherfamilyandfriendsandhighlyregardedbycolleaguesandclientsalike.Sheissadlymissedbyallwhoknewher.


Ideas/getting started/planning an event

Wewouldliketothinkthatfundraisingdoesn’thavetobehard,soherearesomeeasywaystogetstarted.Perhapsyoucanpersuadeyourfamily,friends,colleaguesorclassmatestojoinyou?


1 Holdacakesale–whodoesn’tlikeadelicioushomemadetreat?

2 Guesshowmanysweetsareinthejar–don’tforgettocountthem!

3 Tryasponsoredsilence–yourbossmightbepreparedtodigdeepintheirpockets.

4 Clutterclearout–selloffallyourunwanteditems.5 Dosomethingdifferent–perhapsyouwould

secretlyliketodressasasuperhero?6 Walk4Hollie–organiseasponsoredwalkwith

family,friendsandneighbours.7 Holdabingonight–andinviteyourfamily.8 Haveaparty–andaskpeopletodonate.9 Swim/dance/playthepiano–forasetnumberof

lengths,minutesorhours.10 Getcreative–paintormakesomethingthatpeople

canenjoyforadonation.11 Ifyou’reakeenrunner,thenwhynotraisemoney

andkeepfit?Wehavespeciallydesignedrunningveststhatwewillgiveyoufreeifyouraiseover£100sponsorshipinanyevent(i.e.5K,10Ketc).


Top Tips

Whileyoucouldchoosetodosomethingfromthelist,therearesomanyotherthingsthatyoumightliketoconsider.Fromtrekkingtoclimbingmountains,holdingadinnerpartyorputtingonasportsday,thepossibilitiesforfundraisingareendless.

TeamHolliejumpedoutofaplaneinatandemskydivefrom13,000feet,andLeeFancourtbecamethefastestcyclistofthetrans-Europe,NorthtoSouthrouteinarecord21days,14hoursand29minutes.Hecovered4,300milesacross12countriesunaidedandraisedmorethan£5,000fortheTrust…


Manyothershaverunconsiderabledistances,includingSophieLydiaSmithwhosays:

“IhavethoroughlyenjoyedfundraisingfortheHollieGazzardTrust.Thegreatthingaboutitisthatyouareraisingmoneyforsuchanimportantcausewhilealsochallengingyourselftoachievesomething.Fundraisingislotsoffunandyougettoinvolveyourfriendsandfamily,youalsogainimportantskillsandexperienceincommunication,marketing,confidenceandmuchmore.Fundraisingcanbeassimpleasgettingsponsorshipforasportingactivitytoorganisingyourowneventlikeacharitydinner;youcanalldoitandIpromiseyouwillfinditveryrewarding.”Sophie Lydia Smith, Trustee and fundraiser


FINDASPACEORVENUEFORYOUREVENTDoyouneedalargespaceorvenue,orsomethingmoremodest?Doyouneedspecificfacilities?Ifyouneedtorentsomewhere,talktothevenueaboutwhatyou’redoingandwhy–mostvenueswillhelpoutiftheyknowyou’refundraisingforcharity.

SETATARGETANDPROMOTEYOUREVENTONSOCIALMEDIAOnceyou’vedecidedwhatyouwouldliketoachieve,telleveryoneyourgoal.Whenpeoplecanseewhatyou’redoingtheyliketohelpbygivinggenerously.

FACTORINTIMEYoumayhavequiteabittoorganise,somakesureyouhaveleftyourselfenoughtimetoprepareeverythingbeforehand.Trytopickadaythat’seasyforeveryoneandmakesureyouavoidothereventshappeninginyourareaonparticulardates.


PREPAREABUDGETYouwillneedtocoveryourcosts,somakesurethatyouworkoutwhatyouhopetoraiseontop.Localbusinessesmaybepreparedtohelpbydonatingprizesandifyoucanborrowequipment,it’scheaperthanbuyingit.Keepanoteofallyourcosts,includinganylastminuteexpenses,andyourfloat,soyoucanworkouthowmuchyou’veraised.

ADVERTISEYOUREVENTPrintofftheposterfromthispacktoplaceinlocalshops,restaurantsandcommunitycentrestoadvertiseyourevent.Givepeopletheoptiontopurchaseticketsbeforehand–thiswillalsogiveyouanideaofhowmanypeoplewillattend.


MAKEYOUREVENTSEASONAL n Spring–holdanEasterEgghunt. n Summer–haveabarbequeandfete. n Autumn–tryaHalloween‘spooktacular’withparty

gamesandprizes n Winter–discoveryourmusicaltalentsbyCarol

singingoverthefestiveseason


What the money will do

Asacharity,HGTreliessolelyondonationsandfundraising.Moneyraisedbenefitscommunityprojects.Pleaseclickonthelinktofindoutmore.

Please clickheretoviewourDonations video

http://holliegazzard.org/wp-content/uploads/HGT-Donate-2015.mp4






Fundraising tips

ContactyourlocalpressYourlocalpresscandowondersforyourevent.Theywanttoreportwhat’sgoingoninyourareasodon’tbeshy!Sendthemapressrelease(seepage17).Youmightwanttotrydifferentmediaincludingradio,TVandthelocalpaper.Thereisusuallyadedicatedreporterthatcoverscharityandcommunitystories–findoutwhotheyareandsendthemanemailwithyourpressrelease.

MatchingyourfundsTheMatchedGivingschemecoulddoubletheamountyouraise.Findoutiflocalcompaniesarepreparedto‘match’yourfunds–manydo–asit’satax-efficientwayforbusinessesinyourareatoraisemoneyforcharity.


RaisemoneyonlineJustGivingisaquickandeasywaytosetupanonlinefundraisingpage.Itsavesyoutimeandtheworryofhavingtochaseupsponsorshipmoneyandkeepsallthoseinterestedupdatedonwhatyou’redoing.It’stotallysecureandconvenientforyouandyoursupporters.Goto:www.justgiving.comordirectpeopletoouruk.virginmoneygiving.compage

UseatextcodeIfyouhaveaJustGivingpage,it’snowsimpletoaddauniquetextcodewhichmeansthatyoursponsorscanpaybymobilephone.JustTextGivingisavailableatwww.justgiving.com/justtextgiving

RemembertotellpeopleaboutGiftAidCharitiescanclaimbacktaxfromHMRCthatUKtaxpayershavepaidontheirdonationsthroughGiftAid.Itmakesthemoneyyouraisegofurtheranddoesn’tcostanythingtoyouoryoursponsors.Eachsponsor,eligibletopaytax,justneedstomakeadeclarationatthetimeofgiving.

http://www.justgiving.com

http://uk.virginmoneygiving.com

http://www.justgiving.com/justtextgiving


Poster

Pleaseviewonlinetoprintthisposterandenterthedetailsofyourevent.

All proceeds to the Hollie Gazzard Trust. Registered Charity No. 1156804.

Fundraising Event

http://holliegazzard.org/wp-content/uploads/HGT-Fundraising-Poster.pdf


Writing a press release

Apressreleaseneedstobenewsworthyandtimely.Itisastatementthatyoucangivetothemediatoannounceyourevent,whyit’shappeningandyouraims.

Itneedstobeexcitingandattentiongrabbing.Theheadlineshouldbeclear,briefandstraighttothepoint.Aheadlinethatinterestsajournalistwillinterestyourtargetaudience.Yourveryfirstsentenceneedsto‘strong’toenticethejournalisttoreadon…

Youneedtoprovidewho,what,when,whereandwhy.Ifyou’vemanagedtosecureVIPsandcelebritiestoattendyourevent,makesurethesepeoplearehighlightedintheopeningparagraph.

Keepsentencesandparagraphsshortandstayfocusedonyourfundraisingaims.

Ifyouwouldlikehelpwritingyourpressrelease,pleaseemail [email protected]

mailto:[email protected]


The legal stuff. Stay safe

WeneedyouandallyoursponsorstostaysafewhilefundraisingonbehalfofHGT.Pleasereadthefollowingguidelinescarefully.

Keepitlegal.KeepitsafeAllfundraisingactivitiesmustbelegal.Itisyourresponsibilitytoensurethatyoureventisrunlegallyandsafely.Ifyouarerunninganeventthatinvolvesthepublic,youwillneedpublicliabilityinsurance.Ifchildrenmaybeinvolvedatyourevent,makesuretheyareaccompaniedbyanappropriateadultandthatanyactivitiesprovidedforthemareproperlyinsuredandlicenced,forexample,ifyouhaveorganisedacompanytorunabouncycastle.


AgreementsandlicencesSomefundraisingactivitiesarerestrictedbylaw.Ifyouarecollectingmoneyinapublicplace,orgoinghouse-to-house/business-to-business,youwillneedalicenceorpermitfromyourlocalauthority.Seetherelevantwebsiteforyourlocalauthority.

Ifyouareplanningasweepstake,lotteryorraffle,pleaseseetheguidancegivenbytheGamblingCommission–www.gamblingcommission.gov.uk – becausetherearestrictlawsabouttheseactivities.However,ifyouareholdingarafflethattakesplaceentirelyduringacharityfundraisingeventatasinglevenueandticketsarenotsoldbeforeoraftertheevent,youcanusecloakroomticketsandwillnotneedalicence.Themostyoucanspendonprizesis£500and£100oncosts.(Ifraffleprizesaredonated,thevaluedoesnotmatter.)

YouwillalsoneedtocontactPRSforMusicwithregardtousinglivemusic–www.prsformusic.com

http://www.gamblingcommission.gov.uk

http://www.prsformusic.com


FoodandbeveragesIfyouaresellingfood,thereshouldbefacilitiestoprepareandservefoodhygienicallyandsafely.Ifyourequiremoreinformation,pleasecontactyourlocalhealthauthority’senvironmentalhealthdepartmentorvisit:www.food.gov.uk

Ifyouplantosellalcoholatyourevent,youwillneedalicencefromyourlocalauthority.Mostvenueswillhavealicence,butifnot,youmayneedaTemporaryEventNotice.

HealthandSafetyLargereventswillrequireyoutoorganiseenoughpeopletohelpsupervisewhohavebeenproperlybriefedaboutallthenecessaryinformationtheywillneed.Youwillalsoneedanappropriatefirstaider.

Ifyouwouldlikeadviceonhealthandsafety,includingriskassessments,pleasevisitwww.hse.gov.uk

http://www.food.gov.uk

http://www.hse.gov.uk


Please note that while we are extremely appreciative that you have chosen to raise funds for the Hollie Gazzard Trust, HGT is not responsible for organising, supervising or hosting your fundraising activity. All activities are at the organisers’ and participants’ own risk and HGT does not accept responsibility or liability for any loss, damage, death or personal injury arising from fundraising carried out on its behalf. Organisers should ensure that they have taken out appropriate insurance and carried out a full risk assessment. If in doubt about specific points, please seek professional advice.

FurtherinformationisavailablefromTheCharityCommission:www.charity-commission.gov.uk and the InstituteofFundraising:www.institute-of-fundraising.org.uk

http://www.charity-commission.gov.uk

http://www.institute-of-fundraising.org.uk

http://www.institute-of-fundraising.org.uk


Sponsorship form

Pleaseviewonlinetoprintthisform.

Hollie Gazzard Trust Sponsorship and Gift Aid declaration form Please sponsor To (event) In aid of Hollie Gazzard Trust If I have ticked the box headed ‘gift aid √’ I confirm that I am a UK Income or Capital Gains taxpayer. I have read this statement and want the charity named above to reclaim tax on the donation detailed below, given on the shown date. I understand that I must pay an amount of Income Tax and/or Capital Gains Tax in the tax year at least equal to the amount of tax that all the charities and Community Amateur Sports Clubs I donate to. I understand that other taxes such as VAT and Council Tax do not qualify. I understand the charity will reclaim 20p of tax on every £1 that I have given.

Remember: Full name + Home address + Postcode + √ = gift aid it

Full Name (First name & Surname)

Home address (Only needed if you are Gift Aiding your donation), Please don’t put your work address here) Postcode Amount

£ Date Paid

Gift Aid? √

Total donations received £ Total Gift Aid donations £

Date donations given to Charity Hollie Gazzard Trust Registered Charity 1156804

http://holliegazzard.org/wp-content/uploads/Sponsorship-Form.pdf


Other ways to get involved; corporate

partnerships

HGTisdelightedtoworkwithcompaniestodevelopmutuallybeneficialpartnerships.Whetheryouarealargebusiness,orasoletrader,wearehappytotailorinitiativestocreateastrongsynergybetweencompaniesandcharityprojects.Encouragingskilledemployeestohelpraisefundsdedicatedtoaworthwhileprojectcanbeextremelypowerfulinhelpingacharity‘punchaboveitsweight’.

Skills-basedvolunteeringisahugelysuccessfulemergingtrendbetweencompanyandcharitypartnerships.It’salsoimportantthatcharitiesactivelyshowthesupportingcompanyjusthowmuchdifferencetheirinvolvementismaking.


How to send us your donations

Whileonlinedonationsarefantastic,dependingonthenatureofyourevent,youmightendupwithcash.Theeasiestwayistosendusachequefortheamountraisedto:

TheHollieGazzardTrustPOBox2250GloucesterGL39FD

Finally…

Thank you very much!

hollie gazzard trust fundraising pack · 2017-11-03 · the legal stuff. stay safe we need you and...

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