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Using InfluenceJANUARY 31, 2012

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What Clients Ask

“Can you build us a blog?”

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What Clients Should Ask

“Can you build us a blogaudience?”

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promise of social media

SCALABLE INTIMACY

more intimate relationships than are possible through

traditional media, at sufficient scale to impact

the enterprise.

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enabler is worthwhile content

1.decide who you’re talking to.

2.listen to learn how you can help them.

3.deliver content that does so.

4.build a relationship over time.

5.ask for what you want.

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what target

prospects want

what

serves your

interests

what you need to deliver

content strategy

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essential functions

distribution and conversionactivation

outreach and participationengagement

original content developmentcreation

culling third-party contentcuration

monitor the conversationlistening

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Client Case Study: Vedant

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every web site

island hub

or

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input keywords

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top 25 influencers

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influencers are dispersed

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opportunity in relevance

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Vedant Listening Station

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essential functions

distribution and conversionactivation

outreach and participationengagement

original content developmentcreation

culling third-party contentcuration

monitor the conversationlistening

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.

thank you.@miketrap