holla mohalla 2017 - vritti i media
TRANSCRIPT
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The Location - Anandpur Sahib in Punjab
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MAP
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Event Details Hola Mahalla is a Sikh festival which takes place on the second
day of the lunar month of Chett (a day after Holi which is a two-day festival starting with Holika Dahan on the last day of the lunar month of Phagan on full moon and the actual day of Holi
The fair held at Anandpur Sahib is traditionally a three day event but participants attend Anandpur Sahib for a week, camping out and enjoying various displays of fighting prowess and bravery, and listening to kirtan music, and poetry. For meals, which is an integral part of the Sikh institution (Gurdwara) visitors sit together in Pangats (Queues) and eat vegetarian food of the Langars The event concludes on the day of Hola Mohalla with a long, military-style procession near Takht Sri Keshgarh Sahib one of the five seats of temporal authority of the Sikhs.
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Event Details
Dates of the event – 12th March to 14th March. Expected Footfall - Approx. 20 lakhs. Demography – Participation from across the country
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Vritti I Media Profile: - Vritti Media has 8 years of expertise to organize many marketing campaigns, brand activations, on ground activities, product launching, planning and executing client specific engagement activity’s in Pandharpur Yatra.( Maharashtra , Kumbh Mela ( Nashik & Ujjain ) , Pushkar , Ramdev Mela , Khatushyam Mela , Salasar Balaji Yatra ( Rajasthan) ,Killa Raipur (Punjab) Past 7 years we have worked with various client for the Marketing campaigns pls. find few activities as follows. • Launching of Good Knight’s innovative cost-effective mosquito repellent –
Fast Card. • Launching of “Colgate max fresh toothpaste” • Ground activation for Colgate Sibaka Ved Shakti at Pushkar Ground
activation and engagement For Ghadi detergent. • Ground activation, engagement and sampling for Emami Navratna oil. • Activation for Godrej No1 Soap. • Consumer engagement activation and entertainment zone for Zee cinema. • Entertainment zone with engagement activity for J.K. cement.
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Branding opportunities
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Media Property Units
Welcome Gates 5
Duration of the Activity
7 days
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Rest Zone
Media Property Units
Rest Zone / Stall
2
Duration of the
Activity 3
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Information &Direction boards /Poll kiosks /
customized /innovative product integrated direction boards or
Information boards/ Mile stones
6 ft. X 4 ft. ( 70% branding and 30% social awareness information
Availability
300 Nos.
Direction and Information boards
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Jal Mandir –Free drinking Water facility
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Mirror Branding
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Branded Help center
Branded Dustbin
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Other Important branding options
1. Pole Kiosk,2. Hoarding,3. Police Help Desk4. Langar Name Boards5. Piao –Free Water Distribution.6. Mirror branding.7. Branding dustbin.
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Glimpse of the event
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Thank you