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Holiday Video 101 - 3 Video

Marketing Techniques to

Use this Holiday Season

Webinar

September 25, 2014

Dial-in telephone: +1 (909) 259-0023

Access Code: 618-716-247

Webinar ID: 227-442-682

✆

@Liveclicker

Before we get started…

• Having technical difficulties?▪ Use the Q&A chat box to let us know.

▪ If we can’t help you, call Citrix at 888-259-8414 for technical support.

▪ Or you can chat with a Citrix representative at www.citrixgcs.com/chat.

• To submit questions during the webinar, use the Q&A chat box. Questions will be answers at the conclusion of the webinar.

• This is an interactive webinar! Take the polls!

• Everyone will receive a link to a recording of the presentation and a copy of the slide deck within 2-3 business days.

Kenna HilburnSenior Video Commerce StrategistLiveclicker

Ben KopettiDirector, Account

DevelopmentLiveclicker

@Liveclicker

Tweet!

Twitter Contest!

1 free $50 Apple gift card will be given out randomly to anyone who mentions @liveclicker in a tweet about the webinar today.

@liveclickerOther Handles:@KennaHilburn - Kenna

@benkopettibiz - Ben

@Liveclicker

Video Shopping for Retail

Apparel / Accessories

Automotive

B2B / OfficeGeneral Merchant

Beauty

Consumer Electronics

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Video Shopping for Retail

Luxury / JewelryGift / Specialty

Health

Home and Bath

Outdoor

Pet

Toy / Child

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Agenda

3 Video Marketing Techniques to Use this Holiday Season

1. “Freshen” content by highlighting hot products for a seasonal boost

2. Highlight seasonal sales and promotions in unique ways

3. Use dynamic email campaigns as your big “highway sign”

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Poll 1

How heavily was video utilized in your 2013 holiday marketing efforts?

•Did not have a video program in 2013

•Utilized no differently than the rest of year

•Utilized video for “hot” seasonal products

•Utilized video for seasonal promotions

•Utilized video in email

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“Freshen” Content

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Stand out from the rest of the year

•Top 10 performing videos

•Buzz-worthy holiday products

•High dollar ticket items

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Additional Placement for existing content

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New video for buzzworthy products

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Emphasize High Dollar Items

Examples from our Top 25: • Costco - TVs, Ninja Blender• eBags - Luggage Collections• EMS - Down winter jackets

Increasing AOV and Conversion means higher cost items

get you bigger bang for your buck.

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Provide Seasonal Context

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Provide Seasonal Context

“Get your house ready for holiday guests!”

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Provide Seasonal Context

“Eggnog weighing you down?”

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Provide Seasonal Context

“Let us help you pack for your trip”

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Reiterate Exemplary Service

•Employees as “experts”

•Answer FAQs

•Post Sale Follow Up

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Use Video to Promote Seasonal

Sales

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Be your customers’ guide

“’Digital interactions’ - whether through desktops, laptops, tablets or smartphones - will influence HALF of

all retail store sales this holiday season.”

– Deloitte LLP

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Be your customers’ guide

“84% of shoppers use digital tools before and during their trip to a store.” 

“[T]hose shoppers convert, or make a purchase, at a 40% higher rate than those who do not use such devices during

their shopping journey.”

– Deloitte LLP

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Video Power!

Products with video convert between 6-44% higher than

those without

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Video Power!

•Our top 25 videos for Holiday 2013

•Multiple verticals, mostly product, promoted

•4288% Higher Plays Per Month

•8385% Higher Revenue Per Month

•172% Higher Conversion Rate

•258% Higher Dollars Per Play

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Be Specific

Don’t just push “product”, push A product

18 out of the top 25 videos were product specific videos

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Target “explainable” products with video

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Create Urgency

JetBlue uses count down Timers in their email campaigns to increase urgency

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This is your FIRST IMPRESSION

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Leave a lasting impression

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Make your emails engaging and personal

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Make your emails trigger an action

Disney uses embedded video in

email to entice viewers to click-

through

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Target “explainable” products with video

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Poll 2

How likely are you to use/recommend video in your 2014 holiday marketing efforts?

•Will definitely use/recommend

•Will probably use/recommend

•Will probably not use/recommend

•Will definitely not use/recommend

•Too early to tell

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•You can access past Liveclicker webinars on demand through our resource center: http://www.liveclicker.com/web/resources/webinars/

•Come meet the Liveclicker team at Shop.org, next week, September 30th – October 2nd . We will be demoing our VideoCommerce solution at booth #2031

•If you have any questions about Liveclicker’s strategic services or VideoCommerce solution please reach out to our sales team at: sales@liveclicker.com

Interested in learning more?

@Liveclicker

And the winner is…

Twitter Contest!

1 free $50 Apple gift card will be given out randomly to anyone who tweets about the webinar today with the hashtag: #liveclicker

@liveclickerHandles:@Liveclicker

@KennaHilburn - Kenna

@benkopettibiz - Ben

@Liveclicker

Questions?