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Marketers Can't IgnoreTHIS HOLIDAY SEASON IS FILLED WITH DIGITAL TRENDS.

THE COMPETITION IS HEATING UP

Consumers’ (holiday) spirits are up, and retailers will be busy. As the twinkle lights heat up, marketers are on the lookout for ways to reach American shoppers. Here’s a hint: Consumers are spending more online, they want tablets, and social media isn’t the only advertising tool they’re using this season.

Christmas came early this year for many retailers, as more than 30% of retailers started advertising their Black Friday deals earlier in 2012 than they did in 2011.

Checking for sales and specials

Looking for competitive pricing

on Amazon

Searching for product ratings

and reviews

Browsing online stores for products

of interest

Looking up store information

Because of the earlier jump in holiday marketing, more consumers started their holiday shopping prior to November.

In 2011, online sales increased by 74% theweek before Christmas.2011 2012

Advertising earlier helped retailers gain in value perceptions. According to YouGov’s Brand Index, the top 10 retailers perceived to provide the best value are:

SHOPPERS GONE MOBILE

Holiday shoppers are no longer shackled to their home computers. Today, 40% of consumers will browse items in stores before making their purchases online.

Across the board, people are using their mobile devices as Christmas shopping tools for a variety of activities, including:

THE STATE OF ONLINE SHOPPING

98% of all Christmas shoppers will be doing a portion of their shopping online, and two out of three Americans are planning to do most, if not all, of it online.

Online sales in November and December will be about 17% higher in 2012 than 2011, following a continual annual increase.

It pays off for e-commerce retailers, as shoppers using tablets typically spend more.

HOLIDAY TABLET HABIT

With 10% more people buying mobile devices for Christmas this year, it shouldn’t come as much of a surprise that more than half of all consumers want a tablet.One in four shoppers would even give up buying another gadget if it meant having a tablet instead.

Consumer product reviews

Free shipping

Brand reputation

Discounts Coupon codes

Friends’ recommendations

Email Marketing

Paid Search Marketing

Online Display Marketing

Rebates

2012 is the first year where several high-quality credible tablet options will compete against the iPad, giving consumers more choices for which brand to put on their wish list:

According to a 2012 TechBargains survey, prospective tablet buyers are making their choices based on:

35% 43%

REACHING CONSUMERS

Advertisers expand existing online marketing and continue to increase spending in social media marketing, according to Experian's "2012 Holiday Marketing Checklist" study.

SOURCES:EMARKETER.COM, EXPERIAN.COM, PRNEWSWIRE.COM, BUSINESS2COMMUNITY.COM, TECHBARGAINS.COM, BRANDINDEX.COM, ECONSULTANCY.COM, BIZREPORT.COM,LIVEPERSON.COM, INR.SYNAPTICDIGITAL.COM/AMERICANEXPRESS

As 57% of Americans will be shopping the day after Christmas, advertisers can keep the sales going right past the actual holiday.

2011’s Top 3 Most Successful Holiday Marketing Tactics:

2012’s Social Media Holiday Advertising Investment, Compared to 2011:

In 2012, 42% of retailers started Christmas advertising in October.

Given the choice between a PC or a tablet as a holiday gift, 59% of respondents in a PriceGrabber survey chose the tablet.

About a third of those buying tablets this Christmas will be purchasing them for themselves.

42% 41% 37% 37% 33%

42%

74%

87%77% 68% 61%

49% 40%24%

2009

60 Billion

80 Billion

40 Billion

20 Billion

02010 2011 2012

$33.79billion

$40.04billion

$46.64billion

$54.47billion

5.3% 40.4% 29.8% 15.8%5.3% 3.5%

9.3% 31.5% 31.5% 16.7%7.4% 3.7%

3.7% 25.9% 33.3% 16.7% 14.8%5.6%

5.9% 47.1% 37.3% 7.8%2%

3.9% 29.4% 41.2% 21.6%2% 2%

Extremely Successful Very Successful Moderately Successful Slightly Successful Not At All Successful Didn’t UseKEY:

Significant Increase Increase Same Investment Decrease Significant Decrease Won’t InvestKEY:

59%

iPad Mini

iPad 3 or iPad

Samsung Galaxy Note

Amazon Kindle Fire HD

Microsoft Surface

Google Nexus 7

Amazon Kindle Fire

Sony Tablet S

Toshiba Excite 34%

*Percentages slightly rounded past 100

*Percentages slightly rounded past 100

mdgadvertising.comtwitter: @MDGadvertising

63%

24%

22%

20%

13%

12%

8%

8%

7%

Holiday Trends