holiday shopping via mobile devices in 2012
DESCRIPTION
New research from Webroot reveals a drastic increase in people using mobile devices to buy gifts and make travel plans this holiday season. But that convenience may come at a cost for those who skip certain measures to secure their devices and personal data.TRANSCRIPT
Holiday gift buying goes mobile in 2011
Purchases via mobile devices will more than double while the majority of users leave their data and devices exposed to security risks
2 | Monday, April 10, 2023 | Webroot Inc. | Proprietary and Confidential Information
New research from reveals a drastic increase in people using mobile devices to buy gifts and make travel plans this holiday season. But that convenience may come at a cost for those who skip certain measures to secure their devices and personal data.
Webroot Holiday Research: Key Findings
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Over 2 times more shoppers plan to
purchase gifts and
50% more plan to book travel using
their mobile devices this
year.
Webroot Holiday Research: Key Findings
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Mobile devices present a new set of risks
Chad Bacher, Vice President of Mobile Solutions
“
”
People using mobile devices are exposed to a new set of online risks: cybercriminals seed mobile markets with malicious apps that can steal your personal data or send texts and SMS messages to premium numbers. And because of their size, smartphones and tablets are easier to lose or have stolen than laptops and notebooks, which puts the vast amounts of personal data stored on them at risk. Mobile security services are now a must -- lost device protection, secure web browsing, and antimalware provide essential protection.
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Regional Differences
The US favors mobile devices for holiday shopping while the UK is more likely to plan
holiday travel
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Regional Differences
UK residents use their mobile devices more intensively than those in the US
while planning trips this holiday season.
80% of UK travelers use mobile devices to compare hotel or ticket prices versus 72% in the US.
56% of UK respondents download boarding passes versus 44% in the US.
Almost half (46%) of UK mobile device users purchase tickets versus 32% in the US.
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Regional Differences
US residents rely on their mobile devices more than those in the UK while holiday
gift-buying.
55% scan barcodes vs. 44% of UK users45% scan QR codes vs. 36% in the UK
ALTHOUGH
68% of US respondents indicated they also plan to shop at brick-and-mortar retail stores, which is 20% higher than UK shoppers(48%).
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Device DifferencesAndroid device users are more concerned about securing their holiday shopping and
travel details.
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Device Differences
Android and iOS device users protect themselves with a mobile security app at roughly the same rate.
44% of Android users
and
38% of iOS users
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Device Differences
Security of information on mobile devices is more of a concern for Android users
compared to
64% of
Android users are concerne
d
52% of iOS users are concerned
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Gender Differences
Men are savvier than women at securing themselves on their mobile devices.
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Gender Differences
Security practices on mobile devices are more prevalent among men than
women.
51% of men lock their devices versus 43% of women.
57% of men limit the sites they visit when connecting from an unfamiliar network versus 48% of women.
44% of men versus 37% of women have security services on their devices.
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Age DifferencesYounger users do more on their devices during the holidays, but older users are
more security-minded.
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Age Differences
Younger mobile shoppers are more likely than all others to use their mobile
devices to:
Compare prices
Download coupons
Search for Black Friday or Cyber Monday deals
30+ yrs 18-29 yrs
91%
81%
69%
83%
67%
50%
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Age Differences
People 50 and above are more likely to have security on their mobile devices
HOWEVER
Younger mobile shoppers lock their devices at a greater rate than older
users.44% of users 50 and above have mobile security on their device, vs. 38% under 50
56% of 18-29 year olds lock their phones vs. 44% of those 30 or older
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STAY SECURE Tips for securing mobile devices
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Stay Secure
Know your apps: Download apps only from a trusted source, like the Google Market, Apple App Store or Amazon App Store. Closely scrutinize the permissions the app requests, and don't install it if it wants to access certain functions that it doesn't need, such as the ability to send SMS messages. User reviews are also helpful.
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Stay Secure
Lock your device: Most smartphones and tablets give you a choice of locking the device with a password, numeric code or pattern. Take advantage of this – if nothing else, you'll prevent practical jokesters from emailing your boss if you leave your device unattended.
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Stay Secure
Explore mobile security services: Mobile security apps provide lost device protection, secure web browsing, and antimalware services.
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Stay Secure
For mobile security for your Android powered device scan the QR code to the right, visit the below link or search for “Webroot” in the Android or Amazon marketplace.
http://www.webroot.com/En_US/consumer-products-mobile-security-android-phone.html
For mobile security for your iPhone or iPad scan the QR code to the right, visit the below link or search for “Webroot” in the Android or Amazon marketplace.
http://www.webroot.com/En_US/consumer-products-mobile-security-secureweb.html
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About the ResearchWebroot conducted a blind online survey November 4-7, 2011 in the United States and United Kingdom, using Research Now panel members. Respondents qualified for the survey if they were at least 18 years old, own a smartphone or tablet, and plan to purchase holiday gifts and/or make holiday travel arrangements using a smartphone or tablet. The margin of error in the United States is ±3.6 (835 respondents), and ±4.4 in the United Kingdom (490 respondents).
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About Webroot
Webroot is committed to taking the misery out of Internet security for consumers and businesses. Founded in 1997, privately held Webroot is headquartered in Colorado and has operations across North America, Europe and the Asia Pacific region.
For more information, visit http://www.webroot.com or call 800.772.9383.
Read the Webroot Threat blog: http://blog.webroot.comLike Webroot on Facebook: http://facebook.com/webroot Follow Webroot on Twitter: http://twitter.com/webroot