holiday planning slide share (2)
TRANSCRIPT
Hey! Have you
heard?
The holidays will be here soon!
Of course you have. And you know whyyou need to be ready.
In 9 easy steps, you'll have your holidaymobile marketing planning wellunderway.
1. Set up the parameters of your
campaigns.
You may already know what you want to offer your usersthis year. But how are you going to measure success?
Once your goals are set:
1. Decide how you want to structure your campaigns.2. Outline your A/B tests. Create control groups so you can comparecampaigns, audience response.3. Highlight the metrics you want to focus on (click-throughs, conversion), and how engagement influences overall impact.
Decide what your campaign goals are:
new users, increased conversions...
2. Try something new.
New marketing puts user eyes back on yourbrand.
Fresh copy & offers, or a campaign you haven’thad the chance to try yet, like geofencing or richpush notifications.
They could be just what you need to move theneedle, and keep up with your competitors.
Once you know what you want to test, it's time toflesh out your testing strategy.
3. Segment your audience now.
(And plan specific campaigns & offers for each audience.)
Segmenting your audiences means you can personalize yourmarketing. And that gets you better marketing results: 800%increase in opens kind of better.
Divide users into groups based on the actions they’ve taken inyour app.
WHY?
HOW?
New users.Your most loyal users.Users who haven’t interacted withyour app in a while.
Start with: .Buyer history.Previously viewed items.Location.
then add:
4. Use rich push
notifications.
Now you can add gifs, images, video,and more to your push notifications. Is itworth it? Rhetorical question.
65% of people are visual learners. rich media makes
your messages more compelling.
Illustrate your offers or shopping cartreminders with an image to catch your user’sattention and bring them into your app. Youcan even use them for scannable coupons,stored in app inboxes.
5. Bring on the
geolocation.
Geolocation lets you send a personalizedmessage at the moment it makes the most impact.
If you have a brick-and-mortar location, that’s agood place to start. You can also create them
around:
EventsPopular public spaces (Rockefeller tree?)
Competitor locations
6. check up on your
checkout.As your marketing starts paying off, more trafficwill go through your checkout. Make sure userexperience is up to par, and everything works,or you’ll lose customers.
TRY:
Alternative payment. Services like PayPal andVisa Checkout save users time, and increasesconversion.
Guest checkout. 85% of Demandwareplatform checkouts are as “guest.”
Step-by-step tracking for shipping. Customersexpect real-time tracking for time-sensitivegifts.
7. Update your user
acquisition strategy.
Users are spending more, going to moreevents, and looking for special offers,making them more likely to make the
decision to download.
Utilize your email list, in-store signage,or ads on the big social networks:
Instagram, Facebook, etc.
First impressions matter. Make it clear what your new users cando with your app, and why that matters to them.
8. optimize your onboarding.
1. 2.
9. Use other channels
to support mobile.
Create an email promotion with an incentive forusers who download your app.
Promote your app at events with a SMSdownload link.
Use email to entice lapsed app users back in.
now, we're going to let you get
started.
Nothing makes us happier thanseeing apps succeed. With themobile marketing steps we set upfor you here, you’ll be set for astrong holiday season!
Looking for even more mobile marketing ideas and
tips?
Head over to our blog and Resources page.