holiday marketing strategies that work

Download Holiday Marketing Strategies That Work

Post on 26-Jan-2015




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  • 1. Custom Window Signs, Car Signs & Banners

2. Holiday Marketing
Strategies That Work

  • The holidays are a very-important time in the retail industry.

4. As customers are shopping for the perfect gift, businesses amp up their marketing to reach a wider audience.

  • There are many different strategies and ways to approach the

holidays. Here are some that are successful.
5. Create a Festive Atmosphere

  • Customers should see that your store has the holiday spirit.

6. Play holiday music and decorate your store to match the look and feel of the holiday.

  • Window clings are a helpful product to display holiday images

because they have no adhesive.

  • When the holiday is over, you can peel off the clings and store

them for next year.
7. Wish Lists

  • Creating a wish list is the perfect way to simplify the holiday

shopping process.

  • The recipient can preselect exactly what they want, and the

purchaser doesnt have to decide what to get.

  • Post vinyl decals at your checkout counters letting customers

know that you offer a wish list service.
8. Gift With Purchase

  • Have specials and promotions during the holidays that encourage

customers to buy.

  • A gift with purchase is a great idea because customers see that

theyre getting more for the money.

  • The customer is more-inclined to make the purchase because

they will receive something extra.

  • Promote your gift with purchase using large vinyl banners

hanging above your storefront and inside your store.
9. Gift Cards

  • Gift cards secure holiday sales since they are spent in-store.

10. Encourage unsure gift-givers to purchase a gift card, that way the recipient can get exactly what they want.

  • When the recipient redeems his/her gift card, you have a chance

to up-sell them on even more merchandise.

  • Make your gift cards very noticeable during the holidaysright

next to your cash registers.
11. Postcard Mailers

  • If youre looking for ways to get customers in your store during

the holidays, a postcard mailer is a great choice.

  • Postcards are very affordable and can be used to feature your

holiday sale.

  • Include a deadline for savings so that customers are encouraged

to come in right away!
12. Feel like an expert now? Great!
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