Holiday Marketing Report Fall/Winter 20181

According to the National Retail Federation (NRF), shoppers are more likely toshop for specials during Thanksgiving Weekend.

Reasons for shopping during the holiday season include:

1. 66% for the deals2. 26% for the tradition

3. 23% for the experience

Based on the same report, 56% of shoppers have begun their holiday spending as early as the first week of November.

hibbardj@nrf.com. “Holiday Headquarters”. National Retail Federation. 2017.https://nrf.com/resources/consumer-research-and-data/holiday-spending/holiday-headquarters

Facts First: Statistical Data

Category % of Holiday Sales 2017

Projected % Change of

Holiday Sales for 2018

Clothing & Accessories

61% 0%

Gift Cards 56% -6%

Books, Music & Video Games

44% 0%

Toys 42% -1%

Food & Candy 31% +3%

Electronics 30% -1%

Top Shopping Categories:

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Toys Barbie, LEGO, Disney Princess & Frozen, Nerf, Hotwheels, American Girl

Electronics Apple, Samsung

Video Games Drones, Xbox One, Nintendo Switch

Gift Cards Restaurant, Department Stores, Prepaid Credit Cards, Coffee Shops, Bookstore, Grocery, Gasoline, Movies, Music

Top Selling Brands:

hibbardj@nrf.com. “Holiday Headquarters”. National Retail Federation. 2017.https://nrf.com/resources/consumer-research-and-data/holiday-spending/holiday-headquarters

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“Out of the 95% of Americans shopping for the holidays this year, 80% plan to spend time with family or friends, 63% plan to give or open gifts and 50% plan to make a special

meal or festive treats. Also, 45 percent plan to decorate

their homes and 31 percent plan to attend a religious service”.

– Holiday Headquarters, 2017.

Additional Holiday Spending:• 38% Cash To Charity

• 37% Holiday Meals & Non-Cash Goods

Facts First: Statistical Data

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According to CSNBC & Deloitte more

than $1.1 trillion dollars will be spent in

holiday sales for 2018.

This is up almost 6% from 2017.

Lauren Thomas. “2018 Retail Sales Could Climb Higher Than Forecast”https://www.cnbc.com/2018/08/13/retail-sales-in-2018-could-climb-higher-than-previously-forecast-nrf.html

AlixPartners, a global consulting firm

reports slightly lower retail holiday

sales numbers of 3.1 to 4.1 percent. Projections

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Ecommerce Sales

According to Digital Commerce 360 $119.99 billion will be spent with online retailers for the 2018 holiday shopping season between November 1 – December 31.

With retail spending habits increasing across all online platforms it will be important for retailers to streamline their customers shopping experiences. Many traditional big box retailers such as Walmart are offering drive up delivery for online orders.

“Local retailers can better compete with larger online platforms such asAmazon and tap into a percentage of the projected ecommerce sales by taking the initiative to list their best products for purchase online via their own company websites while also utilizing other sales platforms and social media for additional exposure”

- Koopo Online.

Fareeha Ali-Zak Stambor-Bill Briggs. Holiday 2018 E-commerce Sales Expected To Increase 15.5%https://www.digitalcommerce360.com/2018/09/20/holiday-e-commerce-sales-expected-to-increase-15-5-in-2018/

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Prepare & Connect:

1. Create/Update the store calendar to inform and remind staff of important dates related to company business including sales specials, upselling, bonus opportunities, etc.

2. Google search your business and make sure that all of the content related to your business such as contact numbers, store addresses and websiteinformation is up-to-date.

3. This is also a great time to check reviews and address any issues that might negatively effect shoppers confidence in you.

4. Simplify the checkout process both online and in-store.

5. Hire and train additional seasonal staff to help spread the word and increase brand recognition.

6. Utilize relevant social media outlets to post deals, events, coupons and share cool new arrivals in-store with your fanbase.

7. To bypass trade barriers and increased costs associatedwith importing goods it may be time to source and diversify products with local goods so as to not disrupt your businesses bottom line during times of distress. What Does This Mean For Retailers?

There is opportunity for retailers to profit from the 164.6 million consumers (as of 2017) that are still planning to shop at brick and

mortars for the holidays in the United States.

All-in-All there is still time for retailers to plan and execute local promotions to reap the benefits of holiday related

shopping. Here are some tips to get started!

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While daily needs shopping centers such as small strip centers may not necessarily see a huge surge in sales from gift giving in the form of clothing, home décor and large electronics, they can bolster sales by running specials for:

• Food Catering• Beauty Treatments • Gift cards• Liquor • Toys• Accessories

For example, during football season restaurants like Pizza Hut run party catering specials with the use of commercials, radio ads and pop-ups to capitalize of the association of sports with finger foods. Suggestive selling and offers that can be redeemed throughout the year in a neighborhood center can sometimes be too hard for regular patrons to resist.

Sites that small shop retailers can use to market these types of promotions include but are not limited to:

1. Groupon2. Grubhub3. Yelp4. Koopo Online5. Instagram6. Facebook Groups

What About The “Little Guys”?

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Shop Smart. Shop LocalRecession Proof Your Market

1. Purchasing from locally owned businesses keeps more money in the immediate tax base providing funding for education, security, infrastructure and other necessary costs.

2. Local Businesses have a vested interest in the community and typically give back directly to schools, charities and other social service programs outside of taxes.

3. Local businesses are typical more environmentally friendly, contributing less to pollution, habitat loss and other negative factors effecting sustainability.

4. Small businesses are the largest employers nationally.

5. Market diversity increases innovation and customer service

What Do We Propose?

It’s not a new idea, but an important one.

Nations have never been great because they were made up of just one type of people, but rather because of the contributions of many across time, space and ethnicity. We are all a group of doers, dreamers, thinkers and innovators with ties that span across continents and time. Regardless of what is going on in the global marketplace, it is important that we ensure the livelihood of all people by diversifying and supporting our local marketplace. Our duties as people transcend politics, country and the decisions of our ancestors.

Today we have the opportunity to be greater. Today we have the chance to make sure that on a very basic level, every man woman and child has the ability to eat, drink and see good for their hard work. We look not to riches or military force, but to each other to provide what we need.

Support local businesses, entrepreneurship and help provide much needed balance to mitigate our fragile economies.

1. REGISTER @

https://koopoonline.com/signup/

2. CHOOSE A SUBSCRIPTIONSubscribe for free or upgrade your business account for more cool features.

3. LIST YOUR BUSINESSOnce you have registered and chosen your subscription level, you can get started creating your business listing, uploading photos and listing products and services!

HOW TO GET STARTED:

A Little Bit About Koopo &

What We Have Going On To

Support Our Local Community

This Holiday Season

For the 2018 Holiday Season check out our campaign to support the

local business community!

Like, Share, Comment and Follow us social media at:

• Built-in store loyalty rewards program

• Ability to offer discounts, specials and cashback offers to other Paid In Detroit members

• Post and tracks jobs

• Share events on your business page to your social media

• Book Appointments

• Manage your calendar

• Inventory Management

• Shipping and Local Pickup enabled

& More!

For more information on the “Paid In Detroit” campaign and

Koopoonline.com, please feel free to check us out on the web at:

FEATURES

@paid_in_detroit@koopoonline

#paidindetroitcampaign

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https://koopoonline.com

www.koopoonline.comShop. Sell. Inspire. Influence.

Shop Smart. Shop Local #paidindetroitcampaign

Holiday Marketing Report Fall/Winter 2018

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