holiday flashreporting aggregates-final
TRANSCRIPT
Traffic Share by Device
As expected, phones ruled each day of Cyber Week in terms of traffic to retail sites.
Even Cyber Monday, when many shoppers were back to work or school, mobile loomed large.
Thanksgiving Black Friday Saturday Sunday Cyber Monday
36% 37% 33% 34%
43%
9% 9% 10%11%
8%
55% 54% 57% 56%
49%
Traffic Share by Device
Order Share by Device
Thanksgiving Black Friday Saturday Sunday Cyber Monday
51%55%
52%53%
62%
12% 12%14% 15%
9%
36%33% 34% 32%
29%
Order Share By Device Mobile share of orders surged 33% YoY during Cyber Week, peaking at 36% of all orders on Thanksgiving Day.
Computers’ share of orders over the week fell 9% YoY but remained a significant force, accounting for 55% of all orders.
Tablets’ share of orders fell 12% YoY during Cyber Week.
% of Orders Shipped for Free
83%Thanksgiving
Free shipping is a fact of online retail today. If you don’t offer it, shoppers will go elsewhere. The overwhelming majority - 82% - of orders shipped for free during Cyber Week, a slight decrease from the 85% of orders that shipped for free during Cyber Week 2015.
82%Black Friday
77%Saturday
78%Sunday
87%Cyber Monday
Average Order Value and Average Discount
Thanksgiving Black Friday Saturday Sunday Cyber Monday
$113 $113 $120
$119
$98
Average Order ValueConsumers opened their wallets (slightly) wider during Cyber Week 2016, as Average Order Value ticked up to $112 from $109 a year ago.
The average discount over the course of Cyber Week 2016 held steady at 25% compared with last year.
Thanksgiving Black Friday Saturday Sunday Cyber Monday
26% 26%22% 23%
27%
Average Discount