holiday 2015 · men’s skincare is growing 2x as fast as the total skincare market! ... unblemish...
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OPEN THE POSSIBILITIES THIS HOLIDAY SEASON
GOAL Expand your business through the power of gifts
OBJECTIVE Reach new customers Drive add-on volume Capture the gifting opportunity
STATEGY Give a gift and encourage your team and customers to do the same
Nov. 24 through Dec. 28$50 Consultant / $60 PC /
$67 Retail(over 20% off)
Ad hoc
Features Giftable Products: Night Renewing Serum, Hand Regimen, Eye Cloths, Body Moisturizer, Sunless Tan
HOLIDAY OFFERINGS
Nov. 24 through Dec. 28$135 Consultant / $162 PC /
$180 Retail(10% off)Ad hoc
Reach new customers Drive add-on volume Introduce new products through gifting
Expand your business through the power of gifts
For Him: Beyond The Shave with Gift Box
For Her: Mistletoe-ReadyLip Bundle
R+F 2015 Gift Guide
DID YOU KNOW?Men’s skincare is growing 2X as fast as the total skincare market!
Beyond the Shave was a huge hit at 2015 Convention!
YOU PROBABLY ALREADY KNOW…
Initiative name Beyond the Shave holiday promotion
Description Beyond the ShaveA clinically-proven and world-renowned Dermatologist developed men’s skin-care Regimen to end razor burn and reveal better-looking skin. Giftable for the holidays.
Availability Ad-hoc offer for all customer types
Timing Nov. 24 to Dec. 28
Offer Includes UNBLEMISH Acne Treatment Sulfur Wash SOOTHE Sensitive Skin TreatmentREDEFINE Triple Defense Treatment (AM)Packaged in gray cartons, within a limited-time gray giftable box
Pricing and COGS Consultant Price $135PC Price $165Retail Price $180135 QV
Regimen discount 10%
PROGRAM OVERVIEW
SHAVE SMARTER
*Results after 4 weeks of using Regimen
PROVENPERFORMANCE
Specially curated for men’s unique shaving needs Clinically tested*
83% Skin looked smoother 79% Reduction in nicks/cuts 76% Pores looked smaller 86% Less skin irritation/redness
TOTAL SHAVING SOLUTION
Minimize irritation with convenient 2-in-1 Sulfur Wash shave cream
Soothe and moisturize freshly shaven skin with RFp3 technology
Smooth, hydrate and defend skin with moisturizer, power packed with peptides and SPF 30
ASSETS AND TOOLSMarketing assets and tools:• Holiday promotions web page and Beyond The Shave product web page • Beyond the Shave & Gift Guide flyers available in Communications Corner• Social Shareables from Nov 24th-Dec 28th in Facebook, Insider Scoop and
Communications Corner• Beyond the Shave commercial
Additional Resources:• Men’s Selling Guide featured in Insider Scoop• Holiday Promotions FAQ available in Pulse
Click on underlined text below to activate web links
direct to resources
To Be Posted on Facebook, Insider Scoop & Comms Corner
Beyond The Shave Flyer Gift Guide Upcoming Shareables Beyond The Shave Commercial
FAQS: BEYOND THE SHAVEQUESTION ANSWER
How long will Beyond the Shave last?
That depends on whether you are using the products once or twice a day. Normal usage would average 60 (twice a day) to 120 days (once a day).
How do the products in the beyond the shave kit work?
UNBLEMISH Acne Treatment Sulfur Wash is a facial cleanser that can also serve as a shave cream by softening facial hairs for less razor irritation. SOOTHE Sensitive Skin Treatment soothes and moisturizes freshly shaved skin with proprietary PFp3 peptide technology.REDEFINE Triple Defense Treatment smooths and defends skin as a moisturizer power packed with peptides and SPF 30.
Do I have to use all three products?
For best results, it is recommended to use all three products in the proper order to cleanse, shave, soothe and protect.
How long should I use all three products together?
You can use all of these products indefinitely for continued results.
How do I know Beyond the Shave works?
In May 2015, we conducted a 4-week independent clinical study of men 30-55 years of age. The results were significant and participants reported the following results:• 83% Skin looked smoother• 79% Reduction in nicks/cuts• 76% Pores looked smaller• 86% Less skin irritation/redness
When can I expect to see results?
You can expect to see significant results in just 4 weeks. Some men may see and feel noticeable results after the first shave.
FAQS: BEYOND THE SHAVEQUESTION ANSWER
Can I combine these products with other R+F regimens?
Yes, you can identify your main skin concern using the Rodan + Fields Solution Tool. All of the Beyond the Shave products are compatible with R+F Regimens. For optimum results:• Use the Beyond the Shave Regimen in the morning when you shave.• In the evening, use your R+F Regimen of choice to address your specific skin
concerns.
Can I use Beyond the Shave for my head as well as my beard?
Beyond the Shave may be used anywhere that you want to experience a close comfortable shave and reap the benefits of better-looking skin.
Does the UNBLEMISH Acne Treatment Sulfur Wash clog the blade?
The UNBLEMISH Acne Treatment Sulfur Wash will not clog the razor blade as long as you rinse the blade frequently. The product rinses easily off of the razor. The key to a great shave is to glide the razor with the grain of the beard, using short strokes and rinsing frequently.
How do you fit the ENHANCEMENTS Micro-Dermabrasian Paste into the Beyond the Shave routine?
If you would also like the benefit of full face exfoliation, we suggest you use the Micro-Dermabrasion Paste on damp skin in the shower to remove dry skin and prepare the beard for a smoother shave. Rinse and pat dry, then follow directions for Beyond the Shave.
Can women use Beyond the Shave for shaving bikini lines?
Yes, Beyond the Shave can help to reduce razor irritation on that delicate skin. Use as directed.
What is the best time of day to use the Beyond the Shave regimen?
Your skin’s condition after a morning shower provides the optimum environment for using the Beyond the Shave Regimen as the warm water helps soften the facial hair and facilitate the shaving process. That said, if you are not a morning shave person, then you can use these products any time of the day and still experience significant results.
Treatments is 1 of only 3 segments whose sales outpaced total skincare’s growth in 2015
Lip Products that improve lip quality, not just hydrate, will drive consumer interest according to industry experts
Dark, vibrant lipstick is trending for the holiday season, so now is the perfect time to start laying the perfect lip canvas
Sources: NPD Beauty Insider Report, Progressive Grocer
WHY WE’RE ALL ABOUT LIPS
Initiative name Lip Holiday Promotion
Description Complete solution of R+F’s unique lip treatments that go beyond just moisture to renew, smooth and protect lips. Packaged in a beautiful, giftable blue box for the holidays.
Launch type Ad-hoc offer for all customer types
Launch date Nov. 24 to Dec. 28
Offer includes REDEFINE Lip Renewing SerumESSENTIALS Lip Shield Broad Spectrum (Pack of 2)ENHANCEMENTS Lip Micro-DermabrasionPackaged in a blue giftable box
Pricing and COGS Consultant Price $50PC Price $60 Retail Price $6750 QV
Discount Over 20%
PROGRAM OVERVIEW
MISTLETOE-READY LIP BUNDLE
THE IDEA
Unique limited time bundle that offers a full lip solution: Renew + Smooth + Protect
Lips are top of mind for holiday and during winter conditions (Think mistletoe and dark red lipstick!)
Easily giftable item that anyone on the holiday list would appreciate
THE CONVERSATION
Great for anyone but uniquely great to combat ageing and harsh winter conditions
Lips are profoundly affected by time and the environment and highly prone to showing early signs of aging
• Removes dead skin cells and exfoliates flaky lip tissue
• Conditions and softens
• Soothe, hydrate and maintain natural moisture
• Broad Spectrum SPF and anti-oxidant Vitamins A, C & E
• Protects lips today and helps prevent future signs of aging
COMPLETE LIP SOLUTION
• Peptide and anti-oxidant rich • Visibly smooth lip texture• Reduce appearance of lip
wrinkles
Reclaim or maintain youthful lips while you
sleep
Prep your lips for your favorite holiday
look
Soothe, soften and protect lips
RENEW SMOOTH PROTECT
Marketing assets and tools:• Holiday promotions web page and Holiday Lip Bundle product web page • Social Shareables from Nov 24th-Dec 28th in Facebook and Insider Scoop• Holiday Gift Guide Flyer available in Communications Corner
Additional Resources:• Holiday Promotions FAQ available in Pulse
ASSETS AND TOOLS
Existing Lip Focused Shareables
Click on underlined text and images below to activate
web links direct to resources
To Be Posted on Facebook, Insider Scoop & Comms Corner
Gift Guide Upcoming Shareables