Celebrates Life & Culture

Hola Latinos News is the premiere lifestyle News magazine in Dade & Broward Counties for all Latinos and for those who love the lavish Latino lifestyle.

South Florida is a unique place with an array of different cultures making it a great place to live and celebrate life!

Hola Latinos News' mission is to bring to our readers a taste of this extravagant mix of cultures, beauty and entertainment that make SoFlo a wonderful paradise.

Creating a meaningful publication for our prominent bicultural communities is our goal. We also target tourists visiting our cities.

Latinos in each city (based on 2010 figures): AVENTURA 35.8% HOLLYWOOD 32.6 % PEMBROKE PINES 41.4 % MIRAMAR 36.9% DANIA BEACH 22% SUNNY ISLES 44.4% BAL HARBOR 46.3% WESTON 44% HALLANDALE BEACH 31.8% DORAL 79.5% DAVIE 29.1% FT. LAUDERDALE 23.5% BRICKELL 62% CORAL GABLES 53.6%

Upscale Latinos from all nationalities, as well as those who love the Latino lifestyle and culture.

DEMOGRAPHICS

Gender: 51% Women/ 49% Men

Age: 18-34: 38%

35-59: 53%

Other: 8%

Income: Average: 80,000 +

English Fluency: 90%

By 2039, racial and ethnic minorities will make up a majority of the U.S. working-age population, helping to support a disproportionately elderly white population through Social Security and other payroll taxes. More than 1 in 4 people ages 18 to 64 will be Latino.

The Hispanic market can no longer be viewed as a short-term expense, but rather should be approached as a strategic long-term investment.

If US Hispanics were a stand alone country,

their market buying power would be one of the top twenty economies in the world.

The bottom line is that brands continue to misunderstand the Hispanic market opportunity.

The 48 million Latinos in the United States now yield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a whole spent more. Compared to other Americans, Latinos continue to exhibit more confidence about the future of the American economy and show more optimism...

They tend to be warm, welcoming, and loads of fun.

They like to celebrate

They like to dance

They have a lot of vibrant energy

They dress well and “for the most part” are charming

They love to shop

They like to eat well and dine out

Drive nice car

Have nice homes

Travel

Concerned about looking good

Into name brands—they like the best!

LATINOS ARE TREND SETTERS: They’re more than twice as likely to follow trends (41% vs. 18%), enjoy trying new products first (31% vs. 14%), and like being the first to share with their friends (30% vs. 13%).

They like to try new products and technologies, a tendency that translates to the shopping process.

Strong Family Values Traditionally, the Hispanic family is a close-knit group and the most important

social unit. Etiquette Spanish speakers tend toward formality in their treatment of one another Appearance . Hispanics usually give great importance to and place great value on looks and

appearance as a sense of honor, dignity, and pride. Formal attire is commonly worn by Hispanics to church, parties, social gatherings, and work.

Rituals and Religions In the Hispanic world, religion has traditionally played a significant role in daily

activity. More than 90% of the Spanish-speaking world is Roman Catholic They love to celebrate Hispanic countries celebrate the more popular international holidays, notably

Easter, Christmas Eve, Christmas, New Year's Day, and the Three Kings' Day and any day they can make a holiday.

Eating Habits They like to eat well. Food is a family experience.

Shopping is a Social Experience for Latinos Further results from the “LatinoShop” study

indicate that Latinos take more of a social approach to shopping than non-Latinos. That approach involves both online and offline behavior: 37% reach out to friends and family (compared to 17% for non-Latinos); 36% share opinions and write reviews (versus 18% of non-Latinos); and 48% use social networking sites (compared to 31% of non-Latinos).

Brands that Empower Their Cultural Relevancy

There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets US Hispanics. In fact, Nielsen’s recent study, The Hispanic Market Imperative – clearly states that Hispanics are the largest immigrant group to exhibit significant sustainability of their culture and are not disappearing into the American melting pot.

Latinos are more likely to turn away from brands that are only interested in selling to them, rather than empowering their cultural relevancy. Hispanics are more inclined to build trustworthy relationships with people and companies that take the time to understand who we are and what we represent morally, ethically and culturally.

There is an undeniably strong link between in-language content and a consumer's likelihood of making a purchase

Older Latinos prefer to read in Spanish, the younger in English

--We reach both--

72.1% of consumers spend most or all of their time on websites in their own language.

72.4% of consumers said they would be more likely to buy a product with information in their own language.

56.2% of consumers said that the ability to obtain information in their own language is more important than price.

That's right. More than half of consumers are willing to pay more if you are willing to give them information in their own languages.

Tangibility: Can stay around for months or years while internet ads disappear into cyber space instantaneously

Credibility: The saturation of pop ups and banners are overwhelming and people are afraid to click.

Branding: The best way to establish brand recognition

Target marketing: Reaches a niche audience that are difficult to target online

Makes and impact

More Engaging: Consumer are moreengaged when reading print. Websites are skimmed.

QR Code: Placing QR codes bridges the gap between print and web and it drives traffic to your website

Our editorial coverage is a major resource for everything from restaurants, fashion, beauty, shopping, events, health, fitness, finance, news, travel and exclusive stories with international celebrities and local community members. It's also a lot of fun to read...Always positive!

“Always make an impact and most definitely will always be picked up and read”.

BROWARD

Hollywood 10,000

Pembroke Pines 2,500

Miramar 2,500

Hallandale Beach 5,000

Dania Beach 1,000

Weston & Davie 4,000

Ft. Lauderdale 3,500

DADE

Aventura 5,000

Sunny Isles 2,500

Bal Harbor & Surfside 1,000

Doral 2,500

Brickell & Coral Gables 2,500

TOTAL: 42,000

By Direct Mail: 10,000 copies to Latino Homes

with incomes of $150,000 +

Hola Latinos News is Distributed to : Homes (HM), Condos -From Ft. Lauderdale to Bal Harbor (C), Hotels (H), and (B) business—over 600 strategic points in all the zip codes below:

BROWARD Hollywood…………………33019 ALL

Hollywood………………33020 HM, H, B

Hollywood………………..33021 HM,B, H

Hollywood……………….33023 HM,B, H

Pembroke Pines……….33024 HM,B

Pembroke Pines……….33025, B, HM

Pembroke Pines……….33026, B, HM

Miramar………………….33027, B, HM

Dania Beach……………33004 C,B

Hallandale Beach…..33009 C, HM,B, H

Ft. Lauderdale………..33308 C,B

Weston……………………33326 HM,B

Weston……………………33327 HM,B

Weston……………………33331 HM,B

Weston……………………33332 HM,B

*Also distributed through contract in Select CVS, Winn- Dixie and Sedano’s Store

NORTH DADE

Aventura………………...33180 C, B, HM

Sunny Isles……………..33160 C,B

Bal Harbor……………..33154 C,B

Surfside…………………..33179 C,B

SOUTH DADE

Doral..............................33178 HM, H, B

Doral..............................33126 HM,B

Doral..............................33166 HM,B

Doral..............................33172 HM,B

Doral..............................33182 HM,B

Brickell …………………..33131 C,B Coral Gables …………….33134 C,B

ASK US ABOUT ADVERTISING OPPORTUNITIES IN HOLA LATINOS NEWS, OUR WEBSITE AND HOLA LATINOS NEWS TV CHANNEL. WE ALSO OFFER MARKETING, PRODUCTION AND PROMOTIONAL SERVICES IN ASSOCIATION WITH ANNETTE WORK PRODUCTIONS AND CASTANNETTE STUDIOS:

Commercials

Talent Casting

Events

Photography & Videography

Web and Advertisment design

Publisher: Alfredo Esteves brings more than 35 years of experience publishing magazines, exclusive country club publications and airline guides throughout the U.S. , Latin America and the Caribbean.

Editor: Nancy Esteves brings with her more than 25 years of experience as a journalist and travel and leisure writer for major newspapers and exclusive magazines.

Representative of the Hollywood Chamber of Commerce for Latino Businesses

holalatinosnews@gmail.com www.holalatinosnews.com 101 N. Ocean Drive Suite 200 C Hollywood, FL 33019 954-260-8573