hohe tauern health regiostars 2012 finalists brussels, jan. 16, 2012 arnulf hartl erich czerny...
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Hohe Tauern Health
RegioStars 2012 FinalistsBrussels, Jan. 16, 2012
Arnulf Hartl
Erich Czerny
Christian Salletmaier
RegioStars 2012 Finalists
Tourism innovation in an alpine region
Peripheral alpine region in the National Park area Hohe Tauern, Salzburg, Austria
Specialisation on health tourism (allergy and asthma) based on
Local health resource „Krimml Waterfalls“
Local tourism organisation, local hotels, medical university ...
Health tourism products with certified medical health success
RegioStars 2012 Finalists
Hohe Tauern Health
Objectives
Development of new tourism products on the basis of local natural resources (waterfalls)
Addressing and attracting new groups of tourists
Expansion of summer season
Integration of regional service and product suppliers into the project
RegioStars 2012 Finalists
Hohe Tauern Health
Network for new products and services
RegioStars 2012 Finalists
Hohe Tauern Health
Hohe
Tauern
Health
Hospitals
Local Communities‘ Assocoation
Tourism Organisation
National Park
Medical UniversityHotels
Restaurants
SMEs
Medical Service Providers
Cross-Border-Cooperation
Regional Government
Results and impact Considerable increase of overnight stays also outside peak
season
Wide range of new products and services have been developed
Eleven internationally unique allergy-friendly hotels – university certified!
Triggering investment
Integration of different groups of stakeholders
Local SMEs in production sector take up idea
On site lab of the university established
Widening and deepening the offered touristic products and services
RegioStars 2012 Finalists
Hohe Tauern Health
Sustainability
Stable and widening cooperation
Investment in infrastructure and research
Market prospects
Transferability
RegioStars 2012 Finalists
Hohe Tauern Health