HOFSTEDE MODEL OF CULTURE

KRITI AMRIT

SUNAINADEEPAK

CULTURE CULTURE IS THE GENERAL PATTERN OF

BEHAVIOUR,SHARED BELIEFS AND VALUES THAT PEOPLE HAVE IN COMMON.

CREATED – BY PEOPLE

FIVE DIMENSIONS OF MODEL

EVOLUTION

POWER DISTANCELOW POWER DISTANCE –MINIMISING CLASS

INEQUALITY HIGH POWER DISTANCE –INEQUALITY EXIST

SOE

INDIA US UK

JAPAN

CHIN

A

CANADA0

20406080

7740 35 54

8039

Series2

INDIVISUALISMLOW INDIVISUALISM- COLLECTIVISTIC SOCIETY

HIGH INDIVISUALISM –ME CULTURE

MASCULINITY INDEXLOW MASCULINITY INDEX-MEN AND WOMEN EQUALLY

CAPABLE

HIGH MASCULINITY INDEX-SEE MEN AND WORKING IN DISTINCT ROLE

UNCERTAINITY AVOIDANCE

LOW UNCERTAINITY AVOIDANCE –RISK TAKING

HIGH UNCERTAINITY AVOIDANCE –RESISTANT TO CHANGE

LONG TERM ORIENTATION

LOW LONG TERM ORIENTATION-FORWARD LOOKING

HIGH LONG TERM ORIENTATION -RESPECT FOR TRADITION

PRACTICAL APPLICATIONS

OVERSEAS MARKETING MANAGEMENT OF WORKFORCE DIVERSITY INTERNATIONAL NEGOTIATIONS CUSTOMER SERVICES GLOBAL BRANDING OUTSOURCING TRAINING AND RECRUITMENT EDUCATION – CUM- MOTIVATION

RESEARCH STUDIES EXAMPLE- RESEARCH

STUDY BY NHS TO ASSESS ORGANISATIONAL CULTURE.

EXAMPLE- SURVEY DATA COLLECTED FROM 9400 MALE COMMERCIAL AIRLINE PILOTS IN 19 COUNTRIES USED IN REPLICATION STUDY OF THE MODEL.

MEDICAL AND HEALTH CARE

AVIATION EDUCATION AND TRAINING

Thank You