http://mediaeducationlab.com/copyright

Critical Thinking, Reflection & EthicsCritical Thinking,

Reflection & EthicsUsing Technology

Tools WellUsing Technology

Tools Well

Self-Expression & Creativity

Self-Expression & Creativity

Teamwork & CollaborationTeamwork & Collaboration

Media Literacy

Critical thinking about media & technology+

Composing using media & technology

For what purpose? To build critical thinking and communication

skills

Media Literacy

Critical thinking about media & technology+

Composing using media & technology

For what purpose? To build critical thinking and communication

skills

To promote creativity, innovation and the spread of knowledge

Article 1 Section 8U.S. Constitution

Use and share

Copy

Modify & Repurpose

Excerpt & Quote From

Distribute

Restrict

Limit

Charge high fees

Discourage use

Use scare tactics

See no Evil Close the Door Hyper-Comply

NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES AND EDUCATIONAL GROUPS

Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions

Fair Use Guidelines for Educational Multimedia

Guidelines for the Educational Use of Music

Educational Use Guidelines are Confusing!

The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts”

--Kenneth Crews, 2001

withaccurate knowledge

EVERYTHING IS COPYRIGHTED

…BUT THERE ARE EXEMPTIONS

--Section 107Copyright Act of 1976

For purposes such as criticism, comment,

news reporting, teaching (including multiple copies for classroom use),

scholarship or research

For purposes such as criticism, comment,

news reporting, teaching (including multiple copies for classroom use),

scholarship or research

“It not only allows but encourages socially beneficial uses of copyrighted works such as teaching, learning, and scholarship. Without fair use, those beneficial uses— quoting from copyrighted works, providing multiple copies to students in class, creating new knowledge based on previously published knowledge—would be infringements. Fair use is the means for assuring a robust and vigorous exchange of copyrighted information.”

--Carrie Russell, American Library Association

Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)

An Example of Transformative Use

The purpose of the original: To generate publicity for a concert.

The purpose of the new work: To document and illustrate the concert events in historical context.

1. Did the unlicensed use “transform” the material taken from the copyrighted work by using it for a different purpose than that of the original, or did it just repeat the work for the same intent and value as the original?

2. Was the material taken appropriate in kind and amount, considering the nature of the copyrighted work and of the use?

Educators can:

1. make copies of newspaper articles, TV shows, and other copyrighted works and use them and keep them for educational use

2. create curriculum materials and scholarship with copyrighted materials embedded

3. share, sell and distribute curriculum materials with copyrighted materials embedded

Learners can:

4. use copyrighted works in creating new material

5. distribute their works digitally if they meet the transformativeness standard

Organizations Supporting the Code of Best Practices

Action Coalition for Media Education (ACME)

National Association for Media Literacy Education (NAMLE)

National Council of Teachers Of English (NCTE)

Visual Studies DivisionInternational Communication

Association (ICA)

Association of College and Research Libraries (ACRL)

National Council of Teachers of English (NCTE) has adopted the “Code of Best Practices in Fair Use for Media Literacy Education” as its official policy on fair use

Elementary School Case Study: P.S. 124 The Silas B. Dutcher SchoolBrooklyn, NY

High School Case Study: Upper Merion Area High School King of Prussia, PA

College Case Study: Project Look Sharp at Ithaca CollegeIthaca, NY

The Code of Best Practices Helps

• To educate educators themselves about how fair use applies to their work

• To persuade gatekeepers, including school leaders, librarians, and publishers, to accept well-founded assertions of fair use

• To promote revisions to school policies regarding the use of copyrighted materials that are used in education

• To discourage copyright owners from threatening or bringing lawsuits

• In the unlikely event that such suits were brought, to provide the defendant with a basis on which to show that her or his uses were both objectively reasonable and undertaken in good faith.

Communities of Practice Assert Their Fair Use Rights

1.RIPPING. Criminalizes the use of technology, devices, or services intended to circumvent digital rights management (DRM) software that controls access to copyrighted works. 2.ONLINE TAKEDOWNS. Protects Internet Service Providers against copyright liability if they promptly block access to allegedly infringing material (or remove such material from their systems) if notified by copyright holder; offers a counter-notification provision if use is exempted under fair use

Digital Millennium Copyright Act of 1998

The Results of our Advocacy

Users may unlock DVDs protected by the Content Scrambling System when circumvention is for the purpose of criticism or comment using short sections, for educational, documentary or non-profit use.

SHARE THE GOOD NEWS! SHARE THE GOOD NEWS!

http://mediaeducationlab.com

Copyright? What’s Copyright?

Users’ Rights, Section 107

Flexible Licensing Schemes:

Some Rights Reserved

Creative Communities

Develop Codes of Best Practices for

Fair Use

Open Source Business Models Make Copyright

Obsolete

Contact:

Renee HobbsTemple UniversityMedia Education LabPhiladelphia PA

Email: renee.hobbs@temple.eduPhone: (215) 204-3255Twitter: reneehobbsWeb: http://mediaeducationlab.com