hoarder 7
DESCRIPTION
Issue 7 of Hoarder magazine (type catalogues) by Superflake Custom Graphics. Any self respecting visual obssesive knows the golden rule – don’t throw anything away. hoarder magazine exists to document the mountains of stuff the superflake studio cannot bear to throw away. old tickets, football cards, fanzines, hang tags, stickers, magazines, flyers …..you name it superflake saves it. One mans litter is superflakes cultural-can’t bear to part with it-debris. superflake says, ”fuck the ‘life laundry’ dullards ! Initially released as an A5 laser copied zine in an edition of 33 copies, Oct 2010.TRANSCRIPT
the first type catalogues i got my hands on were the bulky tomes people like letraset and mecanorma used to put out. pages and pages of the same alphabet i learned at school, at the ready, all displaying their own unique characteristics. ready to be called upon to
assist in conveying just the right message, in just the right manner.
once the world of typography was a strange one that troubled few people with its talk of fonts, faces, pica ems, leading and kerning nowadays everyone knows what a typeface
is, everyone has a favourite tho’ most people seem to think anything without thesticky out bits on the end (serifs) is helvetica and anything with the sticky out bits
(serifs) is Times.
there are of course now hundreds of typefaces, thousands even. just as everyone with a computer is now able to ‘design’ everyone who can ‘design’ can draw up a typeface, they even let you download them for free. thats because they’re shit. here however is a collection of type catalogues, magaznes and periodicals produced by people who love
type and typography.
hoarder magazine is a superflakecustomgraphics production / limited to 33 copies
in case you missed...
hoarder 1 collects random junkhoarder 2 gathers up hang tags
hoarder 3 boxes up fanzineshoarder 4 sniffs out 60s US mens mags
hoarder 5 gets stuck on stickershoarder 6 covets clothing catalogues
see archived copies and additions online
houseofsuperflake.comget in touch [email protected]
is hoarder magazine 7collected, treasured, photographed & crammed in to an indesign document by
superflakecustomgraphics aug/sept 2010
see us at houseofsuperflake.comcontact us at [email protected]