hny chalkboard

8/10/2019 HNY Chalkboard

http://slidepdf.com/reader/full/hny-chalkboard 1/23

Happy New Yeara Red Chillies Entertainment Production

A Mini Marketing Plan



Executive Summary

▪Add your first bullet point here

▪ Add your second bullet point here

▪ Add your third bullet point here



Situational Analysis

▪Market Analysis

▪ Customer Analysis

▪ Competitor Analysis



Competitor Analysis

▪

The SRK-DP starrer flick was released on 23rd

October, on the weekend of Diwali.

▪ Major movies were released on 2nd October,

which meant that from October 24 to November 7it is going to be only HNY which would be

ruling the roost



Competitor Analysis

▪Kaththi(540 screens) & Poojai(350 screens)

were also released during the same weekend.

Gone Girl was released on 31st October but failed to

make a dent in HNY’s collections

▪ HNY was also released in Telugu & Tamil

simultaneously



Keys to Success

▪

The first look of the film was launched on2 January 2014. It was promoted heavily on

Twitter

▪ The trailer of the film was released simultaneously

on YouTube, Twitter and the DTH channel Tata Sky.

It was also the first film trailer to be released on

WhatsApp and Facebook



Keys to Success

▪

The film's cast and crew travelled on a

promotional tour titled "SLAM!” from 19th

September to 5th October

▪ On 13 October 2014, an official game based

on the movie, titled Happy New Year-The Game

was released for Android and iOS



Market Summary:

▪

Market Analysis – Demographic

– Geographic (Across India & Overseas * too)

– Needs (reason for success of such movies)

– Trends* (the 100-200 crore club race, entrants are these Khan powered f

– Growth

– SWOT Analysis *

▪ Strength & Weakness

(value proposition, SRK/Actors’ charms, no big release in parallel, mutual understaindustry)

▪ Opportunities & Threats

(Piracy, ensuring no big release in parallel, mutual understanding for slots in indus



Market Summary:

▪

Customer Analysis:– Customer Behavior (Loyal)

– Target Audience

▪ Competitor Analysis:

–Alternate Providers

(Hollywood, Previous week Bollywood, Cricket/Sports events, if any)

– Service Offerings

– Keys To Success

(Music Release, Satellite Rights, Taking hold of all the distributors &Multiplex screens, expensive promotion on TV, live events across & outside



Marketing Strategy:

The strategy is based on the concept that:▪ Awareness precedes ticket sales, therefore extensive pre-releas

promotional campaigns

▪ Less Likely chances for a repeat business for the same product,high target market penetration necessary for success

▪

A specific positioning, keeping in sync with the not-so-highexpectations on logic, but promoting a unique value-propositioentertainment front.

▪ Positioned as a family watch, with lots of laughter, dance andcomedy, and a high individual net worth cast, which surprisinglthe typical Bollywood audience



Marketing Strategy:

▪

Mission:– Marketing Objectives

– Financial Objectives

▪ Target Markets

▪ Positioning

▪ Strategy Pyramid:– Tactics

– Programs to implement those tactics

The Biggest focus of this Marketing assignment



Financials:

▪

Breakeven Analysis

▪ Funding Forecast

▪ Expenditure Forecast

▪ Marketing Expense Forecast



Control:

▪

Implementation

▪ Milestones (Opening weekend/ first week collection, 100/200 c

▪ Marketing Organization

▪ Contingency Plan

▪ Funding Forecast

▪ Contribution Margin



Financial & Survey Result Templates



Title and Content Layout with Chart

0

1

2

3

4

5

6

Category 1 Category 2 Category 3 Category 4

Chart Title

Series 1 Series 2 Series 3



Two Content Layout with Table

▪

First bullet point here▪ Second bullet point here

▪ Third bullet point here

Group A Gr

Class 1 82

Class 2 76

Class 3 84



Two Content Layout with SmartArt

Group A

• Task 1

• Task 2

Group B

• Task 1• Task 2

Group C

• Task 1

▪

First bullet point here▪ Second bullet point here

▪ Third bullet point here

hny chalkboard

Documents