hm_raya bumper issue
DESCRIPTION
shopping opportunity for festive seasonsTRANSCRIPT
RAYA-BUMPER ISSUE
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Publication date: 27th July 2012
Booking deadline: 13th July 2012
Material deadline: 20th July 2012
Bumper Issue
Raya dulu, raya sekarang...
Raya, then and now
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This issue will feature various industries related to Hari Raya in which each industry will focus on time comparison of this festival between
the old days and current.
Main Theme
Proposed contents - related industry
Communication
Transportation
Home Deco
Food and beverages
Health
Fashion
Accessories
Activities/ celebration
Beauty
Banking
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Contents include: How people celebrated Hari Raya in the old days and currently. What are the innovations, experiences, cost, progress and improvements in
systems, history and modern situations etc.
All these contents will be elaborated by industry.
Valid for (1) client per industry only.
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SAMPLE CONTENT LAYOUT
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Main USP
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Raya message/ news in multi-platforms:
• Newspaper
• Mobile
• Tablet
• On-line
Multi media engagement and experience:
• Video sharing
• Social media
• Radio
QR CODE
(video, photo, website)
Mock-up Print
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Mock-up Ipad
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Leaderboard
Mock-up Online
Square button Slim button
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Microsite
Leaderboard in microsite
Mock-up Microsite
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30 seconds per spot-ROS
Hot FM
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Benefits Frequency Value Total
Full Page Full Colour Advertisement (Front Half) – Bumper Issue section 1 45,948 45,948
Full Page Full Color Write-up – Bumper Issue section *Write-up covers general info of the industry, highlight about company and QR code (photo/ 30 seconds video/ website)
1 153,160 153,160
Full Page Full Color Advertisement – Main Paper
*Validity from 28th July 2012 - 18th Aug 2012
1 30,632 30,632
Full Page Full Color Advertisement – Magazine M/ SIS
*Validity from 28th July 2012 - 18th Aug 2012
1 30,632 30,632
Full Page Full Color Advertisement –Greeting Ad
*Validity from 19th Aug 2012 - 26th Aug 2012
1 30,632 30,632
Product/ company write-up
(During fasting month-print ROP)
2 91,896 183,792
Digital
Tablet Edition – Bumper issue PDF download (1week) 7 10,000 70,000
Tablet Edition – Write-up (1 day) 1 30,000 30,000
Tablet Edition – Full page (4 days) 4 10,000 40,000
Online Ad-Leaderboard (2 weeks) 2 6,500 13,000
Leaderboard in microsite (30 days) 30 60,000 60,000
Others
30 Spot in Radio Hot FM 30 1,000 30,000
Total = 717,796
Investment = 130,000
ROI = 5.5
Grande Sponsorship - 130k
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Midi Sponsorship - 40k
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Benefits Frequency Value Total
Full Page Full Colour Advertisement
1 30,632 30,632
Full Page Full Color Write-up -Bumper Issue section *Write-up covers general info of the industry, highlight about company and QR code (photo/ 30 seconds video/ website)
1 153,160 153,160
1 week online advertisement – Square button (Homepage)
1 4,500 4,500
Company/ product write-up (During fasting month-print ROP)
1 12,852 12,852
Total = 201,144
Investment = 40,000
ROI = 5.0
Direct A - 18k
Benefits Frequency Value Offer
Full Page Full Colour Advertisement 1 30,632 30,632
1 week online advertisement -
Square button (Homepage)
1 4,500 4,500
Company/ product write-up
(During fasting month- print ROP)
1 24,192 24,192
Total = 59,324
Investment = 18,000
ROI = 3.3
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Direct B - 10k Benefits Frequency Value Offer
Full Page Black and White
Advertisement
1 16,632 16,632
1 week Online Advertisement -
Slim Button (Inside page)
1 1,000 1,000
Total = 17,632
Investment
=
10,000
ROI = 1.8
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Direct C - 15k
Benefits Frequency Value Offer
Half Page Full Colour Advertisement 1 22,568 22,568
1 week Online Advertisement -
Square button (Homepage)
1 4,500 4,500
Company/ product write-up
(During fasting month-ROP)
1 12,096 12,096
Total = 39,164
Investment = 15,000
ROI = 2.6
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Direct D - 7k
Benefits Frequency Value Offer
Half Page Black and White
Advertisement
1 8,568 8,568
1 week Online Advertisement –
Slim button (Inside page)
1 1,000 1,000
Total = 9,568
Investment = 6,000
ROI = 1.6
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Normal Buy
Benefits Frequency Value Offer
Full Page Full Colour 1 30,632 24,506
Full Page Black and White 1 16,632 13,306
Half Page Full Color 1 22,568 18,054
Half Page Black and White 1 8,568 6,854
Quarter Page Full Color 1 18,284 14,627
Quarter Page Black and White 1 4,284 3,427
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Thank you... 20
Prices quoted are excluding 6% gst.
Additional RM2,000 per package for one (1) half page black and white greeting ad (Validity from 19th August 2012-26th August 2012).
Grande Sponsorship and Midi Sponsorship packages are
valid for one (1) area of industry only.
Other terms and conditions as per NSTP rate card.
Terms and Conditions