TOP 10 Learning Questions for

Gathering Information and Scanning the Environment Chapter 3

Dr. Roel Tito MarcialMay 21,2010

A. Forecasts about future salesB. Everyday information about

developments in the marketing environment

C. Past trends in the industryD. Insights into why things are occurring in

the marketing environmentE. Forecasts about past sales

2

1. A marketing intelligence system is a set of procedures and sources managers use to obtain

A. a large social, economic and political change

B. predictable and short-livedC. a direction or sequence of events that

has some momentum and durabilityD. predictable and long-livedE. A direction or sequence of events that

has no momentum and durability

3

2. A trend is

A. Train sales force to scan for new developments

B. Motivate channel members to share intelligence

C. Network internallyD. Utilize government data sourcesE. Utilize customer advisory panel

4

3. The following are steps to improve Marketing Intelligence except:

4. The following are sources of Competitive Information except:

A. Dependent customer goods and services review forums

B. combination sites offering customer review forums

C. Independent customer goods and services review forums

D. customer complaint sitesE. public blogs

5

A. The heart of the external records system is the order-to-payment cycle

B. Marketing managers need timely and accurate reports on past sales

C. Companies organize their information into databases-customer, product and salesperson

D. Internal records system supplies happenings data

E. Marketing intelligence system supplies results data

6

5. Which of the following is true:

A. Marketing intelligence system is a set of procedures used by managers to obtain everyday information

B. a fad is predictable and short-livedC. the main demographic force that

marketers monitor is populationD. the traditional household consists of a

husband,wife and childrenE. megatrends is small social,economic

changes

7

6. Which of the following is False?

7. Doctors offering minimally invasive surgery to their patients is an example of

A. MegatrendB. TrendC. FadD. MegafadE. Tangible Service

8

8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental factor?

A. political-legal environmentB. natural environmentC. technological environmentD. socio-cultural environmentE. economic environment

9

9.Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospital administrators studied M.B.A. at Ateneo Graduate School of Business.This is an example of

A. macroeconomic trends B. business and industry trendsC. microeconomic trendsD. social trendsE. environmental trends

10

10.Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatment plants are examples of what kind of environmental factor?

A. Natural environmentB. Political-legal environmentC. Socio-cultural environment D. technological environmentE. economic environment

11

ANSWERS to TOP 10 Learning Questions for

Gathering Information and Scanning the Environment Chapter 3

Dr. Roel Tito MarcialMay 21,2010

A. Forecasts about future salesB. Everyday information about

developments in the marketing environment

C. Past trends in the industryD. Insights into why things are occurring in

the marketing environmentE. Forecasts about past sales

13

1. A marketing intelligence system is a set of procedures and sources managers use to obtain

A. a large social, economic and political change

B. predictable and short-livedC. a direction or sequence of events that

has some momentum and durabilityD. predictable and long-livedE. A direction or sequence of events that

has no momentum and durability

14

2. A trend is

A. Train sales force to scan for new developments

B. Motivate channel members to share intelligence

C. Network internallyD. Utilize government data sourcesE. Utilize customer advisory panel

15

3. The following are steps to improve Marketing Intelligence except:

4. The following are sources of Competitive Information except:

A. Dependent customer goods and services review forums

B. combination sites offering customer review forums

C. Independent customer goods and services review forums

D. customer complaint sitesE. public blogs

16

A. The heart of the external records system is the order-to-payment cycle

B. Marketing managers need timely and accurate reports on past sales

C. Companies organize their information into databases-customer, product and salesperson

D. Internal records system supplies happenings data

E. Marketing intelligence system supplies results data

17

5. Which of the following is true:

A. Marketing intelligence system is a set of procedures used by managers to obtain everyday information

B. a fad is predictable and short-livedC. the main demographic force that

marketers monitor is populationD. the traditional household consists of a

husband,wife and childrenE. megatrends is small social,economic

changes

18

6. Which of the following is False?

7. Doctors offering minimally invasive surgery to their patients is an example of

A. MegatrendB. TrendC. FadD. MegafadE. Tangible Service

19

8. The discovery of penicillin, open-heart surgery and birth control pills are examples of what kind of environmental factor?

A. political-legal environmentB. natural environmentC. technological environmentD. socio-cultural environmentE. economic environment

20

9.Long gone is the day of the “gut-instinct” in the style of management in the hospital.Today most of the CEO’s and hospital administrators studied M.B.A. at Ateneo Graduate School of Business.This is an example of

A. macroeconomic trends B. business and industry trendsC. microeconomic trendsD. social trendsE. environmental trends

21

10.Pollution-control measures being implemented in the hospitals like waste segregation and placement of sewerage treatment plants are examples of what kind of environmental factor?

A. Natural environmentB. Political-legal environmentC. Socio-cultural environment D. technological environmentE. economic environment

22