hktdc.com connects you with quality trade fair buyers kevin lee sales manager, channels publications...
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hktdc.comConnects you with quality trade fair buyers
Kevin LeeSales Manager, ChannelsPublications & E-Commerce Department Hong Kong Trade Development Council
30 March 2011
HKTDC Integrated Marketing Solution brings you a world of genuine buyers
hktdc.com Generates buyer enquiries – even after the fair is over
World-class trade fairs
• More than 30 world-class HKTDC trade fairs, 3 of which are world’s largest, and 10 are Asia’s largest• Number of visiting buyers: Over 600,000
HKTDC Trade Fairs in Hong Kong Asia’s Ranking World’s Ranking
HKTDC Hong Kong Watch & Clock Fair 1 1
HKTDC Hong Kong Gifts & Premium Fair 1 1
HKTDC Hong Kong Electronics Fair (Autumn Edition)
1 1
HKTDC Hong Kong Electronics Fair (Spring Edition)
1 2
HKTDC Hong Kong Toys & Games Fair 1 2
HKTDC Hong Kong International Lighting Fair (Autumn Edition)
1 2
HKTDC Hong Kong Fashion Week Fall/Winter 1 2
HKTDC Hong Kong Houseware Fair 1 3
1) Before and at the fair: hktdc.com Free Sourcing Service
• This service enables buyers to quickly locate the right suppliers, while bringing you more sourcing enquiries
• hktdc.com suppliers enjoy priorityreferral to relevant trade fair buyersand receive relevant buyer lists
• The more product photos you upload, the more chances you will be referred to buyers
HKTDC provides free lists of relevant hktdc.com suppliers to buyers at more than 100 exhibitions in Hong Kong and overseas
Exhibitors' booth locations are indicated on the floor plan, which is also provided to buyers for easy reference
The supplier list received by buyers includes: • Company information• Booth number• Product name and photo• Third-party authentication labels
1) Before and at the fair: hktdc.com Free Sourcing Service
1) Before and at the fair: hktdc.com Free Sourcing Service
The buyer list received by advertisers includes: • Buyer names• Company names• Contact information• Product categories enquired
Exhibitors: • Gain more enquiries by meeting buyers who would otherwise miss their booths
Non-exhibitors:• Receive enquiries from trade fair buyers even they are not exhibiting• Advertisers receive an average of more than 100 buyer contacts from a single trade fair
Buyer list with detailed contact information for follow-up
• Organise for VIP buyers during major HKTDC trade fairs throughout the year• hktdc.com suppliers can enjoy priority in participating these meetings• This one-stop arrangement is a highly effective way for both buyers and
suppliers to initiate and finalise business deals
2) During the fair: hktdc.com Buyer Meetings
Buyers who have previously participated buyer meetings:
2) During the fair: hktdc.com Buyer Meetings
3) Year-round: hktdc.com Premier Sourcing Service
• VIP buyers can make use of hktdc.com Premier Sourcing Service for year-round sourcing after buyer meetings
• Our business-matching professionals will provide customised service for individual buyers according to their sourcing needs to facilitate business connections with hktdc.com suppliers
hktdc.com Premier Sourcing Service Team
hktdc.com generates buyer enquiries
• More than 1,000,000 registered buyers, including those quality buyers visiting HKTDC trade fairs who source via www.hktdc.com all year round
• Over 120,000 quality suppliers, including hktdc.com suppliers and exhibitors of HKTDC trade fairs
hktdc.com won the Best International Business Website Web Award in 2010 from the Web Marketing Association in US
Enquiries generated from Jan to Dec 2010: 17,600,000
Jul-Dec2007
Jul-Dec2008
Jul-Dec2009
Jul-Dec2010
How hktdc.com builds mutual trust between suppliers and buyers?
Suppliers’ information is verified by Dun & Bradstreet, establishing their credentials
D&B Checked Service:
Once verified by D&B, a D&B Checked logo with date of verification will be displayed on the company page
Boosts buyer confidence with third-party authentication service
The validity and authenticity of suppliers’ certificates are verified by Intertek
Boosts buyer confidence with third-party authentication service
Intertek Verified Service∶
Once verified by Intertek, an Intertek Verified logo with date of verification will be displayed on the company page
Consecutive years participating in hktdc.com activities
HKTDC trade fair exhibitor
Survey showed that most buyers believe suppliers participating HKTDC trade fairs or advertising through hktdc.com or HKTDC product magazines are more reliable
Boosts buyer confidence with third-party authentication service
Other third-party authentication:
HKTDC Activities
• Trade fair exhibitors• Product magazine advertisers• hktdc.com advertisers
Boosts buyer confidence with third-party authentication service
US Import Dataprovided by Panjiva
Buyer Reference
• Buyer enquiries through hktdc.com are sent to you, together with buyer information and sourcing activity records, helping you identify
quality leads
• More than 80% of the buyers are willing to disclose their information to hktdc.com suppliers
Buyer reference helps you identify quality buyers
• Whether buyers have visited HKTDC trade fairs in the past five years
• Buyers’ identities are verified by HKTDC, and are more reliable than other online buyers
Buyers’ sourcing needs and preferences:• Origin of the enquiry• Year of registration with hktdc.com• Number of enquiries made through hktdc.com in the past 3 months• Latest buying leads posted• Keywords recently searched• Product/service categories recently browsed
Buyer reference helps you identify quality buyers
Buyer reference information sample:
Professional advertiser webpages enhance buyers’ sourcing confidence
Free, professional editing of webpage contents:
• Add relevant product keywords in the system backend to increase company’s exposure and search ranking
• Ensure company information is well-presented
• Ensure product descriptions and specifications are comprehensive
• Ensure the page contents are grammatically correct
Buyers can download "HKTDC Mobile"application and browse the followinginformation via mobile phone:
1) Suppliers' information for online sourcing2) HKTDC trade fairs information3) Market intelligence4) HKTDC service information
The first B2B platform with iPhone application
Browse and download at www.hktdc.com/mobile or login the App Store and search "HKTDC"
Buyers can browse suppliers' products on www.hktdc.com via their iPhones and send instant sourcing enquiries
The first B2B platform with iPhone application
Step 1 Step 2 Step 3 Step 4
HKTDC Product Magazines integrate with multi-media promotions to link you with worldwide buyers
HKTDC Product Magazines reach overseas buyers
15 specialised product magazines and dozens of specialised supplements published every year
Over 5,000,000 readership worldwide
International readers from over 200 countries and regions
Combined with fair catalogues to reach trade fair buyers
• Official magazines of respective HKTDC trade fairs, featuring essential event highlights, floor plans and exhibitor lists
• Free distribution to buyers at HKTDC and other related international trade fairs
• Direct mail to relevant buyers selected from the 700,000 business contacts in the HKTDC database
• Login to App Store and search for "HKTDC“
• The new bookshelf display enables buyers to view HKTDC product magazines for FREE easily
New HKTDC Product Magazines iPad Appavailable for even wider exposure
Buyers can make notes with the Bookmark and Notes functions by clicking “★” , and save them with the ad. for follow-up afterwards
New HKTDC Product Magazines iPad Appavailable for even wider exposure
Buyers can have voice recording of their comments by clicking the “Mic” icon
New HKTDC Product Magazines iPad Appavailable for even wider exposure
Buyers can search relevant ad. contents by inputting keyword
Buyers can send your advertisement to colleagues or customers by email by tapping the “Envelope” icon
Embed a video in the ad. to give buyers a more vivid impression of products or services
New HKTDC Product Magazines iPad Appavailable for even wider exposure
New HKTDC Product Magazines iPad Appavailable for even wider exposure
Clicking the “Web” icon takes buyers to your promotional Web page on www.hktdc.com to view more product photos and information
Encourage buyers to visit your booth at HKTDC trade fairs by inserting a “fair label” in your ad. that links with a floor plan, which highlights your booth locations
E-versions of HKTDC product magazines are emailed to relevant buyers who visited the previous trade fair or have pre-registered this year, giving buyers immediate first-hand information about your products
eMagazines increase exposure
eMagazine advertisements are linked to advertisers' webpages on www.hktdc.com
Buyers can view the detailed company and product information anytime
Browse eMagazines at www.hktdc.com/magazines
Search engine optimisation and marketing attract new buyers
Search engine optimisation and marketing
HKTDC constantly steps up the efforts of search engine optimisation and marketing to improve its ranking in major search engines, thus attracting more international buyers to source via www.hktdc.com