hkd2 energy statoil using linked_in_chris pratt_h+k
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April 25, 2012
A Conversation with the Informed Elite
#IGNITE // #HKD2 // @ChrisPratt
Statoil Using LinkedIn
From Norway to the World
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Low Awareness in New Markets
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Awareness low across Stakeholders
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Outsmart vs. Outspend
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$$$ vs
Outsmart = Target Informed Elite
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Outsmart = Media Partnerships
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Energy Innovation by Statoil
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Open Discussion
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Benefits of Paid for Group: Branding
Strong Growth
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Thought Leadership
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Group Benefits
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Learning 1: Light Touch
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Learning 2: Paid Group has Benefits
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Learning 3: Guidelines
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Learning 4: Relevant Planned Content
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Learning 5: The Professional Persona
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Learning 6: Scalable Community Management
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Learning 7: 3rd Party Content
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60 comments
Economist
Content
Come and Join us
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http://www.linkedin.com/groups/Energy-innovation-Statoil