hitting the mark by skip fidura
DESCRIPTION
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)TRANSCRIPT
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HITTING THE MARK
HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS?
dotMailer.co.uk/retail @SkipFidura
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60 global brands…that you can outdo
Average score 73% Brands were legally compliant Calls to action were compelling Propositions were strong But… Emails weren’t shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive
@SkipFidura
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Sign up
@SkipFidura
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Follow up
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Follow up
@SkipFidura
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Credibility
@SkipFidura
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Deliverability
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Images
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Images
@SkipFidura
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ALT text
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Rendering
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Link to web version
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Personalisation
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Personalisation
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The offer
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Mobile
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Mobile
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Tying It All Together
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Landing page
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Unsubscribe
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Subject lines
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Subject lines: language
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Download: dotMailer.co.uk/retail