hitting page 1: how influencers and brand advocates are shaping search engine results
TRANSCRIPT
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Hitting Page 1: How Influencers and Brand Advocates h i h i l
B F i G Vi
are Shaping Search Engine Results
By: Francis Gary VirayFounder, Search Opt Media Inc.
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I demand all my keywords to be ranked one in GoogleI demand all my keywords to be ranked one in Google.
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This? You are doing well Sirwell, Sir.
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No! For the keyword “gangnam style” No! For the keyword – gangnam style .
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Sorry, I don’t want to be Sorry, I don t want to be whacked by this guy.
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SEO – Search Engine Optimization.
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Traditional SEO is dying (if not dead).
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Forum profile creation.
Article directory submission.
Link wheels.
Link Exchange to game SERP.
ll li k b ildiAll crap link building.
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Web Spam Sheriff Quality Content
April 24, 2012
T T P d P i
February 23, 2011
Tag Team: Panda + Penguin
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Is SEO all about search engine ranking?
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Forget about it.g
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“Look at historical data and show him how many conversions he gets from long‐tail keywords compared to 'fat head'tail keywords, compared to fat head keywords. “ – Ian Lurie
“Show him conversions for keywords, focus on overall value of the site. If he is
i d h fi d h li “not convinced, than find another client.“ – Goran Candrlic
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ROI. Conversion. Real Value.
Long Tail Keywords.
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Content and Agile marketing are the buzz words in the SEO worldbuzz words in the SEO world.
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SEO starts with Quality ContentSEO starts with Quality Content.
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online videos. Infographics. memes. white papers. white papers. ebooks.blogposts. news news. press releases. guest posts.
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Hellish Website Navigation.
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Easy Easy to to use. use.
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W T g t PWe Target Personas.
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Google SUX!
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Map
Add Ph Address, Phones, Business Hours
AuthorshipAuthorship
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Well-researched.Focused on story.T g t dTargeted.Engaging.RemarkableRemarkable.Impacts ROI.
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Maps
Is this what kfc Philippines wants?
Real Addresses, Phones
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W T g t PWe Target Personas.
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Build a list of u d a st opeople who wanted to share the content.
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Mavens. Connectors. Thought Leaders. Digital InfluencersDigital Influencers.
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Sh RShare RateScrape RateRSS subscribersRSS subscribers
Idea credits: @pointblankseo@ipullrank@ipullrank
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How about Pagerank? g
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Forget about it.g
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We have 250+ factors. ’Don’t chase them.
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How about links?
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Of course! Quality Links.
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Followo oEngagePitchValue Proposition
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Some Tools you can use.
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Count RSS Subscribers.
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http://www.sleepingtime.org
Thanks to: @jennita
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http://tweetreach.com
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http://socialstatistics comhttp://socialstatistics.com
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What SEOs really do?
Google. Bing. Yahoo.
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Research, Target Personas, Create Content, Editorial , Calendar, Syndicate/Push content online. Schema, Markups, User
Experience, Information hi d i Architecture, Indexing,
Page Speed.
Share Rate, Scrape Rate, Bounce Rate, Conversions, Bounce Rate, Conversions, CRO, etc.
Local SEO, Authorship, Link Prospecting, Engage with digital influencersinfluencers.
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ROI. Conversion. Real Value.
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SEO is not sorcery.
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Let us talk: @garyshackVisit us: www.searchoptmedia.com
Photo credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images