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Hits From the 70’s, 80’s and More

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Page 1: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

Hits From the 70’s, 80’s and More

Page 2: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Heritage Spanning Generations

Q105 is a heritage radio station that has been around – same call letters, same format – delivering the same great variety of music for

42+ years in Tampa Bay! Anchored by Mason Dixon and from the legendary Q-Zoo from the 80’s, Q105 listeners are passionate about the

station and its advertisers!

Exclusive Classic Hits Radio Station

Q105 is the exclusive Classic Hits format in Tampa Bay spanning generations, playing the music that is the comfort food of the dial – the

greatest hits from the 70’s, 80’s and More! Reach “Power Consumers” aged 25-64 who are educated, professional and make above

average incomes!

Live and Local in the Community

Q105 has live on air personalities to entertain listeners with local happenings, events, and exciting contests! Connect with Tampa Bay

consumers using our well known and loved brand ambassadors!

Upbeat Foreground Station – Safe for All Ears!

Q105 is a radio station for the entire family. it’s an upbeat, active, foreground station. Your message reaches people in a good frame of

mind in their cars, at work and at play!

Playlist

Madonna, Eagles, Elton John, Eurythmics, Michael Jackson, The Police, Donna Summer, Fleetwood Mac, Billy Joel, Phil Collins, Blondie,

Bruce Springsteen, The Go Go’s, Bee Gees, Journey, Supertramp, Abba, U2 and more!

WHY Q105?

Page 3: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

FEATURED ARTISTS

Page 4: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Local

Distance

Fringe

Coverage Pattern for WRBQ FM

From Homosassa Springs to the north,Venice to the South,Disney World to the east,Shrimp boat in the sea to the west,WRBQ is on a signal near you!

Crystal Clear Monster Signal!

Page 5: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

48%53%

Q105 Listener Profile

10.0%

17.0%

20.0%

23.0%

15.0%

0%

5%

10%

15%

20%

25%

Ad 25-34 Ad 35-44 Ad 45-54 Ad 55-64 Ad 65+

The Age Profile of WRBQ Listeners

The Q105 Audience is split between Men (53%) and Women (47%)

Source: Scarborough R2 2014 August13-July14/PPM Nielsen April 2015 – June 2015

72% of WRBQ Listeners are Homeowners

69% more likely to earn $150k-$200k and 71%

more likely to earn $250k +

41% more likely to be in a Management or

Professional position

55% more likely to own a home valued over

$350k

69% more likely to own a home valued over

$500k

22% more likely to have a college education

Over 500,000 weekly listeners. Can fill the city of Boston! ● Listeners with $8 billion in annual spending power

R&R Radio Station of the Decade Award for the 80’s ● Powerful music that serves as a sound track to our listeners lives!

Page 6: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Bank on the Baby Boomers!

Consumers aged 50+ buy nearly 50% of all consumer packaged goods!

Average head of household in the country is age 50!

Have more money to spend than the Millennials!

Households headed by baby boomers have more than 20x the net worth of those headed by 35 year olds and under!

Consumers aged 55-64 command the highest spending power of any other age cell!

Top 19 Stations Total Week - Oct-Nov-Dec A18-24 A25-34 A35-44 A45-54 A55-64

ANNUAL SPENDING POWER ANNUAL SPENDING POWER ANNUAL SPENDING POWER ANNUAL SPENDING POWER ANNUAL SPENDING POWER

Total Retail & Food service Sales $1,802,780,000 $5,247,487,000 $5,527,722,000 $8,094,644,000 $8,483,324,000

Page 7: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Over 565,000 Weekly Listeners

Reach one out of 5 consumers in Tampa Bay each week!

That’s enough listeners to fill the Amelie Arena TWENTY FOUR TIMES!

Holds 20,500

Our listeners could fill Raymond James Stadium EIGHT TIMES

Holds 65,000

Source: Nielson PPM July 2015 – Sept 2015

Top Ranked with Adults!#2t Adults 25-64 M-Su 6a-12m!#1t Men 25-64 M-Su 6a-12m!#4t Women 25-64 M-Su 6a-12m!

Page 8: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Reach your consumers ONLINE @ myq105.com

STATISTICS FOR SEPTEMBER 2015

Total Page Views 79,008

Total Streaming Sessions 57,207

Monthly Unique Users 35,519

Q-Club Email Opt-in Database 8,077

Digital Capabilities:Display AdsStreaming commercialsStreaming Pre-RollTextingIntegrated sponsorships of content sectionsRich media push-down adRovian walk-on adListener Loyalty Program24 Hour Home Page take overs

Page 9: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

The Legendary Mason Dixon M-F 6a-10a

Tampa’s best known radio personality, for more than 42 years, is Q105′s Mason Dixon.

• In 1996, Mason was named the “On-Air personality of the Year” by Billboard Magazine!

• Mason was instrumental in Q105 winning the R&R station of the decade award

• Mason was awarded his own day in the City of Tampa

As of 7/22/2011 this date has been named Q105 Throw Back Day in the City of Tampa

As of 2/27/2008 this date has been named Mason Dixon Day in the City of Tampa

Page 10: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

• Bobby Rich first went on the air at Q105 in 1977 and became the “Free Money Man” known for giving away lot’s of cash! After a brief ‘hiatus’, Bobby made his return in 2007

• Nikki Cruz joined Q105’s “Mason in the Morning” as co-host and News Anchor in 2007. She actually started her entertainment career as a teenager on Television, and her fist job in Tampa was as a traffic reporter for WFLA TV, News Channel 8.

THE MORNING SHOW

Alongside Mason Dixon; Bobby Rich and Nikki Cruz provide the best variety of great music; good clean family fun; and everything Tampa Bay needs to start their day.

Page 11: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Paula Street joined Q105 in February 2013, after a 24-year reign with CBS Radio in Boston. A true “Outdoor Enthusiast”, Paula is loving the Florida life-style and exploring all the little towns and beachfront areas of Tampa Bay. When Paula’s not behind the microphone, you’ll find her hunting, fishing, watching her favorite sports team or walking her dogs! Paula Street

Mon-Fri 10a-3pm

Q105 PERSONALITIES

“Flash” aka Dave MorganMon-Fri 3p-7p

Flash has been a known and loved on air personality for years in Tampa Bay. His high energy presentation is just what Tampa Bay needs as they commute home each afternoon from 3p-7p. Flash loves Karaoke and can sing the hits as well as spin them! He also brings the party to Tampa Bay every Saturday as host of the Q105 Saturday Night Dance Party from 7p-12mid!

Page 12: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Q105 HISTORY LESSON PLUS BIRTHDAYS Mon – Fri at 6:50a:05 open name mention and (2) live mentions daily. Mason Dixon talks about big events and celebrity birthdays on this day in history.

$350 net per week

NAME THAT #1! Mon – Fri at 7:25a:05 open name mention and (2) live mentions daily. Q105 listeners receive a short song clue from Mason Dixon and try to guess that

#1 song. $350 net per week

RED WHITE & BLUE MOMENT Mon – Fri at 7:00a:05 open name mention daily. Mason Dixon salutes the women and men of service and asks drivers to put on their headlights as

Q105 plays the national anthem* (*client must be a service-related business/event) $350 net per week

Q MORNING KICKOFF Mon – Fri at 7:35a:05 open name mention daily. Mason Dixon starts the workday with 120 minutes of non-stop Greatest Hits from the 70’s, 80’s and

more! $500 net per week

Q Café Mon – Fri 11:45a-1pm:05 open name mention daily. Paula Street plays a lunch time mix of the biggest hits from the 70’s, 80’s and more! $350 net per

week

Flash Drive Home Mon – Fri 4:30p-5:30p:05 open name mention. Flash brings the commute home to life with the hottest upbeat mix of the biggest hits from the 70’s, 80’s

and more! $350 net per week.

SATURDAY NIGHT DANCE PARTY WITH FLASH Sat 7p – midnight(5) :05 live sponsorship mentions (1X/hour) Every Saturday night from 7p to Midnight Q105’s DJ Flash plays the greatest party songs

of all time broadcasting LIVE from Club Dubai!* $350 per week

ON AIR FEATURES /SPONSORSHIPS

Page 13: Hits From the 70’s, 80’s and More - Helping Growtamparadioadvertising.com/downloads/WRBQ-media-kit.pdf · Exclusive Classic Hits Radio ... greatest hits from the 70 [s, 80

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

RADIO DATA SYSTEM (RDS FEED)The RDS system was implemented on a large-scale basis starting in the mid 1980’s and exists in most modern vehicles today. The RDS feed on car radios displays song titles and artists, station ID’s, traffic alerts, and now - your message! Your business will receive exclusive presence on

the Q105 in-dash RDS feed during commercial breaks - (32) characters displayed to brand, promote, or drive traffic to your business and exposure to Q105’s captive listeners in their cars! $1,700 net a month

STUDIO NAMING RIGHTSBrand your business 24-hours a day 7-days a week! Receive exclusive naming rights to Q105’s studio with (24) name inclusions per day Mon –Sun, a matching branding campaign heard online at myq105.com, plus sponsorship of the RDS Feed on my105. Your business will be blended

with the top of the hour Q105 station ID to create huge credibility and frequency for your business! $1,850 per week (minimum 26 week commitment)

SATURDAY NIGHT DANCE PARTY WITH FLASH Sat 7p – midnight(5) :05 live sponsorship mentions (1X/hour) and (5) :30 commercials, along with at least (15) promo mentions running Thurs. - Sat. Every

Saturday night from 7p to Midnight Q105’s DJ Flash plays the greatest party songs of all time!* (*available as a live on site broadcast at your restaurant/bar as well – ask your Account Executive for details)

DON’T DRINK AND DRIVEIncrease awareness of the risks of drinking and driving on long holiday weekends…all while aligning your business with this powerful public service message! Name inclusion and tagline (open and close) in (30) :15 public service messages and (30) :15 streaming messages. Also

includes banner ads on myq105.com with the Don’t Drink and Drive message brought to you by your business with your logo and hyperlink to your website! Available: Memorial Day, 4th of July, Labor Day, Thanksgiving, New Year’s Eve. $1650 per package

DON’T TEXT AND DRIVEIncrease awareness of the risks of texting while driving and providing a public service…all while aligning your business with a public service

message that could save lives. (15) :15 PSA announcements with your company name and business tag line Mon – Sun 6a-12 midnight each week (a minimum of 60X each month), rotating web banners on myq105.com with the message Don’t Text and Drive brought to you by your

business with logo and hyperlink. $600 per week

ON AIR FEATURES /SPONSORSHIPS