HISTORY

The company was created in 1981 by Jean-Francois Sprecher and was one of the first Consulting Agency for

deluxe perfume brands in the Middle-East and Near-East such as Guerlain, Issey Miyake, Jean-Paul Gaultier or

Lalique.

Based in Dubai since 2000 and managed by Julien Sprecher and Axel Berrier , The company is acting now as a

Master Distributor and is Developing successfully prestigious perfume brands in the area such as Creed,

Lalique, Bentley or Parfums de Marly.

METHOD OF OPERATION

SBGC has a well-structured team operating from Dubai. The Area Managers and Marketing Brand

Managers are frequently on business trips and have therefore acquired full knowledge of the markets

which enable us to maintain the best brand visibility inside the shop, thanks to close relationships with

local distributors and retailers.

In this very competitive environment, we strongly animate the market based on the marketing plan of each

brand with the aim to gain market share and reach sales targets.

ORGANIZATIONAL CHART

SBGC DISTRIBUTION NETWORK (IN PINK)

SBGC Covers more than 20 countries:

DISTRIBUTION NETWORK

SBGC COVERS GCC LOCAL MARKETS AS WELL AS DUTY FREES AND AIRLINES

Duty Free – Dubai, UAE

Boutique Magazine – Etihad airlines

Sky Sales Magazine –

Saudia airlines

Saks, Dubai

NEW BRAND INTEGRATION

• We study the market to evaluate the potential of the brand and present a tailor made business plan.

• We study and understand the Brand Positioning and its “Look & Feel”.

• With a minimum of two distributors in each country we have the choice to select the best suitable for each

supplier/brand

• We define the best distribution network where the brand will be in its environment and will benefit from

the best visibility.

• We ensure:

1. PR coverage

2. Launch animation

3. Promoter/Sales team trainings

4. Merchandising solution

5. Continuous support through the year

BRAND REPRESENTATION - PUBLIC RELATION

A strong partnership with the Regional Press:

LOGISTIC PLANNING

A strong logistic team taking care of all transport and custom documentations for

smooth and efficient delivery in the region.

STRATEGY & INNOVATION

Market knowledge: SBGC has acquired intimate knowledge of the region in which it

operates. Rigorous analysis of the competition and sector performance enables us to

closely monitor market dynamics feeding into tailor-made strategies

Retail expertise: with a focus on developing and promoting exclusive networks for its

luxurious brands, SBGC ensures the ultimate exposure of its perfumer brands.

Consumer insights: over the years we have build a deep understanding of the consumers

of the region, from nationals, tourists to expatriates. These insights into consumer

behavior and attitudes provide the company with the essential tools for growth in the

region

Each brand benefit from a 20 years expertise , receiving the best advise and

recommendation on strategic decisions

CREATIVE DESIGN DEVELOPMENT

Developing concept design on permanent displays, podiums, visuals based on brand requirements.

Promotional display

Gondolas

NICHE BRAND PORTFOLIO

PRESTIGE BRAND PORTFOLIO

Make Up/Skin Care Brand

A GLOBAL BEAUTY BRAND

SOME OF OUR RETAIL PARTNERS

SBGC HAS BEEN IN COLLABORATION WITH CREED PERFUMES SINCE 1985

Creed benefits a strong brand awareness in the Middle East, thanks to continuous activities

throughout the years.

SBGC has developed boutiques, islands, personalized gondolas and personalized wall units

in most of the outlets to offer the best visibility. The brand is now personalized in more

than 100 point of sales and SBGC did open 3 boutiques in the region.

PERSONALIZATION

CREED BOUTIQUE DUBAI MALL

PERSONALIZATION

CREED BOUTIQUE KINGDOM CENTER SAUDI

PERSONALIZATION

CREED BOUTIQUE KUWAIT

PERSONALIZATION

CREED IS PRESENT WITH 6 SHOP-IN-SHOPS

Paris Gallery Dubai Mall

Paris Gallery Rashid Mall KSA

Paris Gallery Dubai Festival City Paris Gallery Marina Mall

Paris Gallery Bahrain

City Center

Al Hawaj Al’Ali Bahrain

PERSONALIZATION

3 ISLANDS

Galeries lafayette – dubai mall

Pari Gallery – Ezdan Mall Qatar

Pari Gallery – Lagoona Mall-Qatar

PERSONALIZATION

MORE THAN 30 WALL UNITS WITH COUNTER

SAKS UAE

Bloomingdales UAE

Hiland

SELECTIVE ANIMATIONS FOR NEW PRODUCT LAUNCH

Galeries Lafayette 2014 Bloomingdales, Dubai Mall 2015

Gazzaz Riyadh K.S.A. 2015BHV Lebanon 2014

PERSONALIZATION

LAUNCHED IN 2009, PARFUMS DE MARLY IS NOW WELL SETTLED IN THE REGION WITH 2 Boutiques

Parfums de Marly Boutique, UAE2

PERSONALIZATION

BOUTIQUE – RIYADH SAUDI

PERSONALIZATION

3 SHOP-IN-SHOPS

Paris Gallery, Dubai Mall

Paris Gallery, Marina Mall Abu Dhabi

Paris Gallery, Red Sea Mall K.S.A.

PERSONALIZATION

3 ISLANDS

Harvey Nichols K.S.A.

Galeries Lafayette Dubai

Hiland UAE2

PERSONALIZATION

PILLAR AT SAKS FIFTH AVENUE – BURJUMAN CENTER DUBAI

PERSONALIZATION

MORE THAN 30 WALL UNITS WITH COUNTER

Bloomingdales, Dubai Mall

PERSONALIZATION

MORE THAN 50 GONDOLAS

Paris Gallery - Tahlya Mall K.S.A.

Paris Gallery -

Mirdiff City Center

Dubai

Hiland UAE2

ORGANISATION OF PRESS EVENT BASED ON MARKETING CALENDAR

At Paris Gallery, Dubai mall – March 2013

PERSONALIZATION

Harvey Nichols Kuwait

LAUNCH ANIMATIONS

PERSONALIZATION

LAUNCH ANIMATIONS

Harvey Nichols Mall of Emirates, UAE-2015

PERSONALIZATION

AFTER ONLY 2 YEARS, ATELIER COLOGNE IS AVAILABLE IN MORE THAN 50 OUTLETS

Sephora – Mall of the Emirates, UAE

Atelier Cologne in SAKS 5th

Avenue –Dubai in 2015

PERSONALIZATION

Opening of the department store Tryano in

Abu Dhabi with Atelier Cologne as part of

the Haute Parfumerie corner

PERSONALIZATION

PERSONALIZATION

RETAILTAINMENT: ENGRAVING MACHINE PRESENT IN MORE THAN 20 OUTLETS TO OFFER BEST SERVICE

AND PERSONALIZATION TO THE CUSTOMERS

PILLAR Salam-omanGaleries Lafayette – Dubai Mall,

UAE

PERSONALIZATION

A VERY UNIQUE BRAND WITH A LARGE OFFER OF FRAGRANCES AND HOME INTERIOR CANDLES

Galeries Lafayette – Dubai Mall, UAE

PERSONALIZATION

WALL UNIT & ISLAND

Saks Fifth Avenue – Burjuman, UAE Paris Gallery – Granada Mall, K.S.A.

PARIS GALLERY RASHID MALL – DECEMBER 2014

ANIMATION

PARIS GALLERY TAHLIA MALL – DECEMBER 2014

ANIMATION

SAKS DUBAI – MARCH 2015

ANIMATION

SAKS FIFTH AVENUE, BAHRAIN – MAY 2015

ANIMATION

PERSONALIZATION

A STRONG VISIBILITY IN THE REGION FOR THIS HISTORIC FRENCH BRAND

SBGC has been in collaboration with Lalique Parfums since 1988.

Paris Gallery – Dubai Mall,

ANIMATION

CONTINUOUS ANIMATIONS THROUGH THE YEAR FOR A MAXIMUM VISIBILITY

Debenhams, dubai mall – January 2015 Debenhams, yas mall ABU DHABI – January 2015

CONTINUOUS ANIMATIONS THROUGH THE YEAR FOR A MAXIMUM VISIBILITY

ANIMATION

Paris Gallery – Dubai Mall, UAE 2015 MERCH-QATAR-2015

CONTINUOUS ANIMATIONS THROUGH THE YEAR FOR A MAXIMUM VISIBILITY

ANIMATION

Dubai Mall, UAE-2015

ANIMATION

STRONG PARTNERSHIP WITH JAGUAR MOTOR TO ANIMATE THE MARKETS

ANIMATION

ON GOING ANIMATIONS

Visitor - Airport, Kuwait

Tanagra - FanarDebenhams – Souq Sharq

ANIMATION

LAUNCH EVENT - QATAR

ANIMATION

A STRONG BEGINNING FOR THE NEW BENTLEY FRAGRANCE BRAND LAUNCHED IN 2013.

BENTLEY ABSOLUTE – BAHRAIN CITY CENTER PODIUM

PRESS LAUNCH

LAUNCH EVENT – BAHRAIN BENTLEY SHOWROOM

ANIMATION

BENTLEY ABSOLUTE – K.S.A: SCRATCH & WIN

ANIMATION

LAUNCH EVENT – SAUDI BENTLEY SHOWROOM

ANIMATION

LAUNCH EVENT – QATAR BENTLEY SHOWROOM

RAFFLE DRAW – PARIS GALLERY DUBAI MALL UAE

SBGC – DISTRIBUTOR

ANNUAL SEMINAR

REGIONAL TEAM GATHERING TOGETHER EVERY YEAR FOR WORKSHOPS AND AWARDS.

2012 in Mauritius, Africa 2013 in Mykonos, Greece

2014 in Phuket, Thailand 2015 in Marrakech, Morocco