history of super bowl advertising by: damian hooper
DESCRIPTION
Noxzema Commercial 1973 Noxzema Commercial 1973TRANSCRIPT
History of Super Bowl Advertising
By: Damian Hooper
History Of Super Bowl
Noxzema Commercial 1973
Super Bowl: VII Miami Dolphins vs. Washington Redskins
Viewers: 39.12 million
Brand: Noxzema
Cost: $100 000
Length: 30 seconds
Apple Commercial 1984Super Bowl: XVII Washington Redskins vs.
Oakland Raiders
Viewers: 38.88 million
Brand: Apple
Cost: $900 000
Length: 1 minute
Holiday Inn Commercial 1997Super Bowl: XXXI Green Bay Packers vs. New
England Patriots
Viewers: 84.3 million
Brand: Holiday Inn
Cost: $1 200 000
Length: 30 seconds
Doritos Commercial 2009
Super Bowl: XLIII Pittsburgh Steelers vs. Arizona Cardinals
Viewers: 151.6 million worldwide
Brand: Doritos
Cost: $3 000 000
Length: 30 seconds
Chrysler Commercial 2011Super Bowl: XLV Green Bay Packers vs. Pittsburgh
Steelers
Viewers: 111 million
Brand: Chrysler
Cost: $12 000 000
Length: 2 minutes
Bud Light Commercial 2012Super Bowl: XLVI New York Giants vs. New
England Patriots
Viewers: 111.3 million
Brand: Bud Light
Cost: $7 000 000
Length: 1 minute
Conclusion• NFL makes 14.7 billion dollars from Super Bowl ads per year.• Commercial ads during the Super bowl have increased 8650% from the first Super Bowl in 1969.•Today, 36% of Super Bowl viewers actually claim they watch the game mainly to see the commercials not the football.•Media today is being used to effectively transform culture values and sell images that are often misleading.
Bibliographywww.youtube.com
www.wikipedia.com
www.digitaljournal.com
www.megaessays.com