History of Orkut

“Orkut is an online community which stimulates the

“social animal” in a person..”

“Orkut is an online community designed to

make your social life more active and

stimulating”.

History of Orkut

was quietly on January 22, 2004 by

Orkut Büyükkökten is a Turkish software engineer,

developed Orkut as an independent project

United States had the largest user base

Brazilians began adopting and inviting more friends

Brazil surpassed U.S. in number of users

Orkut started becoming heavily popular in Brazil

History of Orkut

Orkut growth was driven by Brazilian users

opened to everyone by register and becoming the most

popular website in Brazil

To understand the success in Brazil

In 2007 Orkut began attracting large amount of Indians

History of Orkut

Slow internet connections to access Orkut using the

"View Orkut in lighter version" setting

Orkut emerged as the No. 1 social networking website

Google makes in turn profit from Orkut, with Ad Sense

Revenue generation system

m.orkut.com