HISTORY - Freedom Hill is situated on the border of Paarl WO & Franschhoek WO areas.- Latter part being the historic town where the French Huguenots settled in the late 1600’s, early 1700’s after fleeing France with the “Edict of Nantes”.- They brought with them vineyard- and wine making skills and played a major role in establishing the South African wine industry.- Majority of the varieties planted on our farm are French varieties like Cabernet Sauvignon and Shiraz; as well as our own locally cultivated variety called Pinotage.- Most wine farms in the Franschhoek area still have their original French names.- Freedom Hill Wines’ unique names stem from the fact that our farm overlooks the now famous Victor Verster Prison (now called Drakenstein Prison), where our great folk hero and ex president, Nelson Mandela spent his last 3 years (1998 – 1990) before finally taking those first steps to freedom.- As he was walked out of the prison-grounds he looked straight onto the Wemmershoek mountain where our vineyards are planted today.- Owner, Francois Klomp, an engineer by profession, bought the beautiful 82ha farm in 1997, of which 20ha under vineyards. - They first named it Klompzicht and, combining their talents with those of a small, inspired team, set out to develop it into what has become a model boutique cellar.- Freedom Hill Wine range released in 2004.

FREEDOM HILL WINES

FREEDOM HILL WINES

OUR WINEMAKER – FRANCOIS NAUDÉAssisted by Kowie du Toit

“At Freedom Hill the gifts of nature combine with the passion and skills of our winemaking team to create wines of distinctive character, abundant flavour, superb balance and stylish finesse”, says wine maker Francois Naudé.

- His aims:- to produce wines of a classical nature that reflects our spesific terroir somewhere between the New World’s upfront fruity wines as opposed to the classic French and European wines with more restraint and great fruit / tannin balance.- Extremely successful winemaker at L”Avenir Wine Estate in Stellenbosch for many years, where he earned many awards locally and internationally for his wines.- Since his semi-retirement at the end of 2005 he has concentrated on sharing his knowledge and experience as a reputed wine consultant. - We are very fortunate to have him as part of our team and he works closely with Kowie du Toit, the ex cellarmaster of Stellenbosch Hills - a position he held for many years. Also assists our vineyard- and farm manager Chris Immelman.- 50 years of wine making experience between the two wine makers. - Trophy (for the best Pinotage in the world) three times.

FREEDOM HILL WINES

AWARDS - First vineyards planted 1997.- 2001 first quality harvest.- 2 years small oak barrels.- Early stage wines started performing.- Wine variety of Cabernet Sauvignon, Shiraz and Pinotage consistently rated 3 ½ to 4 star in John Platter wine guide.- Gold, Silver and Bronze awards at various local wines competitions .- International Michelangelo - gold, silver and bronze medals. FREEDOM HILL CURRENT BEST AWARDS Freedom Hill Cape Blend 2006 – Best Value Award, 3* John PlatterFreedom Hill Shiraz Cabernet Sauvignon 2009 – Gold Veritas, 3* John PlatterFreedom Hill Pinotage 2008 – Silver Michelangelo, Bronze Veritas, 3 ½* John PlatterFreedom Hill Shiraz 2007 – Silver Veritas, 3 ½* John Platter

FREEDOM HILL WINES

PRODUCTION CAPACITY - The focus is mainly on red wines.- Varieties:- Shiraz, Cabernet Sauvignon and Pinotage and are thus all grown on our unique terroir.- All vineyards are extensively managed & manicured to produce even ripening & low yields to produce optimum quality wines.- Grapes are handpicked into small crates, after which it is transported to Stellenbosch Hills for processing etc.- To ensure that every wine reaches the peak of perfection, all varieties are matured for 12 to 24 months in small oak barrels, prior to blending and bottling. - The small annual production of between 40 000 and 50 000 bottles per year ensures attention to detail.

FREEDOM HILL WINES

PRODUCTION CAPACITY

Benefits of Stellenbosch Hills as our “service-cellar” :- Because of our size it is more cost effective and efficient than building our own at this stage. - We have our own tanks and access to their extensive range of tanks. - A large, temperature-controlled barrel maturation cellar that houses all our small oak barrels seperately.- Access to all their well equipped winemaking facilities; trained labour force and laboratory.

Additional advantages: - Wine makers live closer to Stellenbosch Hills and have quicker and easy access to the cellar for management of wines.- Facilities, space and options available to increase production if needed.

We see our wine drinkers as genderless and of all ages, people who are serious about their wine. Those who enjoy new wine experiences and like a specific type of wine that tells its own story."

CHARACTERISTICS OF WINE Why we have a unique terroir in Paarl Wine of Origin area:- As mentioned, it borders the Franschhoek WO, separated only by the cutting in the mountains that was created to build a road leading to Paarl and Wellington. - The strong prevailing southeaster wind blows from Franschhoek towards Paarl and the cutting acts like a venturi as the wind blows through and onto our vineyards planted on the other side against the mountain; creating a very cool micro-climate.- Thus temperatures on Freedom Hill are much cooler than average for Paarl WO and more resembles mountain vineyards in Stellenbosch, but, with different soils!- Cooler climate results in better retention of fruit flavours and slower ripening produces riper and softer tannins; both ideal to make classic elegant wines. - Fairly high percentage sand in soil. - Cool breezes increase evaporation of moisture out of the soils & therefore carefully calculated and precise irrigation is necessary for the vines to deliver optimal quality rather than maximum yields. - Optimal quality gives low yields, intensity of fruit and ripe tannins.- Longer maturation of wines, through barrel and bottle, ensures abundant flavours that pairs well with food.

FREEDOM HILL WINES

FREEDOM HILL WINES

EXPORT MARKETS Current export is ± 5% of our total sales production.Expecting substantial increase in foreign markets.

UNITED KINGDOMAGENT (WEBSITE BASED SALES)Shiraz

AGENT (TELE-SALES)Freedom Hill Cape BlendFreedom Walk blendShiraz Cabernet Sauvignon

DENMARKAGENT (PRIVATE WINE TASTINGS AND WEBSITE SALES)Entire wine range

THE NETHERLANDSAGENT FOCUSSING PRIVATE WINE TASTINGS & RESTAURANT SALESFreedom Hill Cape BlendFreedom Walk 1335-88 blend

FREEDOM HILL WINES

MARKETING STRATEGY FOR FREEDOM HILL WINES

- Promote and tell the story behind the name “Freedom Hill”.- Promote and tell the story about our unique terroir.- All foreign guests visiting our tasting room & our restaurant love the story behind the name.- Small producer with a unique story and a unique terroir.- Focus on excellent quality wines for relatively low prices, that definitely over delivers on the total package.- Nelson Mandela – our proud association with this world icon.- Freedom Hill Wines has obtained the rights to the his Victor Verster prison number. WINES TO OFFER CHINESE MARKET

FREEDOM HILL WINE RANGEFreedom Hill Cape Blend Freedom Hill Shiraz Cabernet SauvignonFreedom Hill Pinotage Cellar Selection

FREEDOM WALK 1335-88 WINE RANGEFreedom Walk Cape Blend 1335-88 (21st celebration of his walk to freedom)Freedom Walk 1335-88 Cabernet Sauvignon Pinotage

Specially developed for Chinese market, without loosing our identity. Will expand to other countries also.

EXPECTATIONS IN CHINA

Focusing on a long term relationship in business and personally with SAV team.

Taking hands and supporting SAV to ensure annual growth in sales & becoming a well-known established brand in China.

FREEDOM HILL WINES

FREEDOM HILL WINES

FREEDOM HILL SHIRAZ CABERNET SAUVIGNON 2009 AccoladesVeritas 2010 Wine Awards - Veritas Gold Medal

AnalysisAlcohol : 14.5 %pH : 3.53RS : 4.9 g/lTotal Acid : 5.9g/lAppellation : PaarlBalling : 27°Yield : ±8 t/h

Tasting NotesVibrant red colour. Sweet berry fruit with added spiciness on the nose. Intense fruit flavours fill the mouth and linger on after swallowing, with a smooth tannic finish.

Ageing PotentialAgeing potential is 5 years.

FREEDOM HILL WINES

FREEDOM HILL PINOTAGE CELLAR SELECTION 2008 AnalysisAlcohol : 13.8 %pH : 3.63RS : 1.4 g/lTotal Acid : 6.0 g/lAppellation : PaarlBalling : 25°Yield : 5 t/h

Tasting NotesDeep ruby red colour. Ripe plums, sweet black cherries, spice and a whiff of oak on the nose. Complex fruity flavours combined with ripe tannins, ensures a perfectly balanced and long aftertaste. Ageing PotentialAgeing potential is 5 years.

FREEDOM HILL WINES

FREEDOM WALK 1335-88 CABERNET SAUVIGNON PINOTAGE 2009 AnalysisAlcohol : 14.5 %pH : 3.75RS : 1.2g/lTotal Acid : 5.6 g/lAppellation : PaarlBalling : 27ºYield : ±7

Tasting NotesRuby red in colour. Lovely intense nose of black current and ripe plums mingled with mixed dried herbs and oaky vanilla spice. The palate is rich and fruity with a touch of cinnamon that is carried to a long and pleasing finish by perfectly integrated ripe tannins. Ageing PotentialAgeing potential is 5 years.

FREEDOM HILL WINES

FREEDOM WALK 1335-88 CAPE BLEND 2006 AnalysisAlcohol : 13.5 %pH : 3.66RS : 2.4 g/lTotal Acid : 5.2 g/lAppellation : PaarlBalling : 23.5 – 26.5°Yield : 4 – 8 t/h

Tasting NotesA ruby red, fruity, easy-drinking wine with a touch of cinnamon on the nose. A delicious blend, with silky tannins on the palate and a smooth complex aftertaste. Ageing PotentialAgeing potential is 2 years.