Historical development of materials for tequila bottle manufacture

Alberto Rosa Sierra, Dr. Ing.Research Group in Technological innovation for designDepartment of Production and development Universidad de Guadalajara, México

ICDHS OSAKA 08

ICDHS OSAKA 08

Mayahuel goddess女神

ICDHS OSAKA 08

The distillation process was

introduced by the Spaniards on XVI

century

蒸留プロセス

ICDHS OSAKA 08

First distillery

La Riojeña, 1795

ICDHS OSAKA 08

Tequila was marked as beverage consumed only by lower social classes

ICDHS OSAKA 08

社会階級を下げなさい

Mexican 1940’s film industry help to impulse the tequila consumption

ICDHS OSAKA 08

映画産業

Tequila experimented a boom at mid-80’s

ICDHS OSAKA 08

tequila ブーム

ICDHS OSAKA 08

?What can design do to rescue the historical values and heritage ofour national beverage 設計できる何がしなさい?

ICDHS OSAKA 08

Other national beverages has a well documented history

よくとり上げられる歴史

ICDHS OSAKA 08

Following the wine tradition the first used containers were wood barrels

for storage and transportation

木製のバレル

ICDHS OSAKA 08

In order to protect the Spanish crown interests, glass production in Mexico

was prohibited

メキシコのガラス生産は禁止された

1845

First bottle made for tequila

ICDHS OSAKA 08

最初びん

1888

First label made for tequila

ICDHS OSAKA 08

最初ラベル

1909ICDHS OSAKA 08

First Mexican industrial glass factory

最初メキシコ産業ガラス工場

ICDHS OSAKA 08

Evolution of first glass bottles

1901 1909 1912

最初ガラスビンの進化

ICDHS OSAKA 08

Classification of brands and labels

ブランドおよびラベルの分類

ICDHS OSAKA 08

Creating a visual catalog of bottles and brands

ICDHS OSAKA 08

ICDHS OSAKA 08

Next tasksContinue the research and organize the bottles and labels historyIdentify the basic elements of tequila identity

ICDHS OSAKA 08

研究を続けなさい

基本的な要素を識別しなさい

Objectives1. Conform the image alignments for Tequila Regulator Council to control the identity values at new labels and bottles to be introduced to the market

2. Design of bottles for the small companies following the image alignments

ICDHS OSAKA 08

イメージは合わせる

びんの設計

Thanks for your atention

ありがとう